![Page 1: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/1.jpg)
AN INTRODUCTION…
Henry Ford “If I has asked what my customers wanted, they would have said ‘a faster horse’”. Henry Ford
![Page 2: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/2.jpg)
WHAT TRUFFLENET DOES
Uses both proprietary and best in class technologies to find and collect opinion from the entire web
Overlays a multi-stage analysis process using analytical software, linguistic understanding and human analyst teams to ‘root out’ what you need to know
Delivers understanding and insight in a clear written report to address your particular business needs
Trufflenet is a custom digital intelligence service which allows us to undertake all projects, large or small
![Page 3: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/3.jpg)
WHAT YOU WILL WANT TO KNOW
Do residents reveal insights about behaviours
and opinions?
Can those comments and conversations be found?
Can they be cost-effectively analysed?
Will that analysis deliver actionable insights?
![Page 4: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/4.jpg)
SOME OF OUR CLIENTS…
![Page 5: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/5.jpg)
Fast
• No delays in recruiting panel
• Ask quick or urgent questions right away
• Get responses quickly
• Typically twice as fast as survey research
Cost-effective
• No sample fees
• No incentive fees
• No additional costs for low incidence activities and niche audiences
• Focus group alternative – with sample sizes in the millions
• Makes it possible to track quantity and sentiment of conversations over time
Natural
• Listen to the unprompted, authentic voice of the consumer
• Tap into consumers where they are, and learn from their natural behaviours
• Enables other strengths such as speed and depth
WITH UNIQUE STRENGTHS
![Page 6: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/6.jpg)
Reputation Management • Track key metrics over time to inform
communications planning and evaluation: • Key announcements / issues • Events • Perceptions audit
Social marketing
• Perfect for one-off projects and deep-dives • Understanding behaviours • Segmenting audiences • Capture subtleties in attitudes and tone of
voice
WHAT TRUFFLENET IS FOR
![Page 7: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/7.jpg)
QUALITY OF ANALYSIS
CASE STUDIES
1. Reputation management 2. Social marketing 3. Realtime evaluation
![Page 8: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/8.jpg)
TRUFFLENET TRACKER
How did the public reaction contrast with media coverage? • Trufflenet identified
• Which measures received the most attention?
• Which measures received the least attention?
• What influenced positive and negative sentiment
• We segmented the data according to speculation, reaction and round-up to understand • What created most concern? • Who influenced the debate?
TRACKING REACTION TO SENSITIVE ISSUES
5,000 comments analysed in 5
hours
![Page 9: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/9.jpg)
TRUFFLENET TRACKER
To what extent could a brewer use social media to promote responsible drinking? • Trufflenet analysed conversations
about drinking too much to understand when and why the conversations took place.
• Detailed sentiment analysis identified tone of voice and language variations.
• We identified unmet needs and possibilities to create content that appealed to the target audience.
OPPORTUNITIES FOR RESPONSIBLE DRINKING
150,000 conversations |
40 recommendations
![Page 10: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/10.jpg)
TRUFFLENET TRACKER
How can the film ‘Dreams of a Life’ reach new audiences? • Trufflenet tracked conversations
about the film before its general release.
• We identified unmet needs and recommended actions to tailor the marketing to audience expectations.
• Analysis of audiences not engaging in the film helped target messages at key influencers
• Weekly reports and an evaluation report showed the ROI to the film’s backers.
REALTIME EVALUATION
Revenue target exceeded by
167%
![Page 11: Introduction to Trufflenet for local government](https://reader033.vdocument.in/reader033/viewer/2022052907/559377a61a28ab3f668b46cb/html5/thumbnails/11.jpg)
Matthew Cain
Trufflenet
53 Chandos Place
London
WC2N 4HS
T: +44 (0) 20 7812 6565
W: trufflenet.com
CONTACT DETAILS
CONTACT DETAILS