Download - Introductory to Customer Experience Design
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We are stars now
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brief look into history
design isn‘t appearance
weapons of influence
secret ingredient
your turn
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Jezevec
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a peek into history
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experience
service
industrial
agrarian
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stage
deliver
make
extract
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personal
customized
standardized
natural
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guest
client
user
market
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stager
provider
manufacturer
trader
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management for machines
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design for people
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?
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art design
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industrial design
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urban design
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human centered design
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purpose not exact goal
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getting insight
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sketching prototypes
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overtaking obstacles through testing
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delivering of results for voyage
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...and thousands of elephants ;).
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service design is neverending story
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the path is the goal
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sledování vs. angažování
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management for machines
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design for people
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Experience economy
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staging experience
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interest
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attractiveness
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aesthetic
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engage all senses
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be emotional
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what customer expects to get
-
what customer perceives he gets
satisfaction
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what customer gets to percieve
-
what customer expects to get
surprise
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what customer wants exactly
-
what customer settles for
sacrifice
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consuming vs. engagement
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catharsis
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they are who they fell they are
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heureka!
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branding
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gamification
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CX
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service design
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* this underline note is important
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inhuman centered company
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happiness management Czech way
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holding out for a hero
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before you make a deal
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nobody said it won‘t hurt a bit
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impuls from above
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it‘s your choice
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Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly