Download - introNetworks Webinar With Stephen Nold
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introNetworks Webinar Series
"Five Steps To Using Social Media to Make Your Next
Event A Massive Success"
Wednesday, May 27, 9 am Pacific
With
Stephen Nold, CEO, Founder,
MeetingTechOnline
Mark Sylvester, CEO
introNetworks
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Before we start…
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Chat Live with us on Twitter
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Today’s Conversation
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Tech Plan: Foundation
• Create plan that includes tangible objectives with measurable results.
• Take inventory of your resources and budget and be realistic.
• While many social media tools can be low cost, they can also quickly become resource intense if you let them.
• Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
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Technology Plan
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Purpose Driven Community
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Focus on Message
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• Choose the solution(s) that best matches your organization’s technical objectives
• Not all social media solutions fit every show objective. • Create an interesting, relevant message
• David Meerman Scott: value of creating an exciting message.
• Obtaining visibility. Customers are bombarded competitive messages. Make your invitation stand out. Create passion.
• Promote and distribute your message via many distribution channels.• Be creative and find ways to use video, blogs, twitter and
photos.
Focus on Message
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Budget Resources
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Post Event
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Resources•introNetworks, free
Educational Webinar series•Tradeshow Week, Event Tech Blog•BlogWorld•David Meerman Scott Case Studies•MTO Summit San Francisco, October
21-22
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Thanks For WatchingFor more information on MeetingTechOnline
• http://www.meetingtechonline.com
• @stepnold (twitter)For more information on Mark and introNetworks
• http://www.intronetworks.com
• @marksylvester (twitter)Webinar Replay – in 24 hours
• http://www.intronetworks.com/webinars.aspx