Download - Investing in Your Clients and Firm: Yield High Returns through Engagement, Enablement, and Analytics
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Investing In Your Clients and Firm
Yield High Returns through Engagement, Enablement, and Analytics
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 2
Marilyn Cox
@MarilynECox
• If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE
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Tweetable Takeaway #1
Your industry is changing. Evolve or implode.
If you don’t decide, the market will decide for you.
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Tweetable Takeaway #2A customer is a consumer or advocate of your content and services like a client, an advisor, a broker, an agent or even a thought leader
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Tweetable Takeaway #3
Don't just identify a problem, provide a solution that is engaging, entertaining, and is communicated by your customer.
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Tweetable Takeaway #4
Leverage social media to extend the reach of your traditional communications.
Move beyond content delivery and engage in conversation.
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Tweetable Takeaway #5Don't just push content for consumption, ask for community input. Be relatable and relational. Show the human side of your organization.
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Tweetable Takeaway #6Provide sales with more than just a list of names. Deliver insight around the Digital Body Language, motivations, and behaviors of contacts.
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Tweetable Takeaway #7
Analyze event engagement to reduce unnecessary events, increase attendance to premiere events, and reduce spend.
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Tweetable Takeaway #8
Develop strong content,unify digital channels,and focus on data forensics to grow revenue,recruit & retain talent and make smarter decisions