INVESTOR CONVERSIONoptimization
THE FOUNDATION OF INVESTOR RELATIONS
InvestorRelationsis aboutgetting
investorsinterested
...
Investor Conversion
Optimization is about getting
investors invested
INVESTORCONVERSION
OPTIMIZATIONthe practice of improving the investor experience byremoving the roadblocks that lead to frustration andconfusion during the research process. This keeps
interested investors on track so they convert to confident,connected, and committed shareholders.
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OptimizationINVESTOR CONVERSION
Storytelling Onsite ICO Offsite ICO
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Three Steps of
Storytelling1The first thing investors want to know is,What’s Your Story? or in other words: whoare you, what do you do, and what makesyou great? An easy to understand storythat investors can rally behind is thecornerstone of every successful publiccompany so we start there.
Corporate Storytellingis about sharing your story with the world,
the real story, the one that instantly puts everythinginto perspective, the one that makes investors want to
support you, cheer for you, and fall in love with you…because the easiest way to add shareholders and
attract shareholdersis to make sure that when one friend leans over to tell
anothera good story,
It’s yours.
Onsite ICO258% of investors will visit your websitelooking for the understanding they needto overcome the healthy skepticism thatcomes with any investment decision.Before you say “We Have That Covered”consider the fact that investor surveysshow up to 95% of the investors visitingyour site ARE NOT there looking for yourfilings, charts, or news.
Boring Story Corporate Speak Technical Jargon Difficult To Understand Poor Navigation Lack Of Information Vague Business Plan Vague Management Bio’s Long Boring CEOInterviews
Your Story, The Real Story. Human Speak Everyday Language Explainer Videos Single Long IR Page The Right Information Specific Goals & Timelines Detailed Management Bio’s W/Pictures Personal CEO Interviews
Problems That NeedCorrecting
Investor Conversion OptimizedSolution
Offsite ICO3Not every potential shareholder will visityour website after becoming interested inyour company. They start their researchby putting your name and symbol into asearch engine. Offsite investor conversionoptimization is about making sure they willfind plenty of confidence building contentwhen they look.
Confidence building contentthat confirms and
builds their interest in you.
Examples of Offsite ICO:Social Media
Company ArticlesIndustry Articles w/ CEO Quotes
Corporate VideosYour Corporate Blog
Research Reports
Results of Investor ConversionOptimization
More ShareholdersHigher Investor Conversion
RateBetter ROI on Investor
Outreach ProgramsEmotionally Connected and
Engaged Investor BaseEasier Access To Capital
We are the industry leaders in Investor Conversion Optimization
TickerMediaGroup.com844-673-7280