Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
@maryjuetten@traklight
SCORE: AUGUST 13TH, 2015
IP 101: BUSINESSWHY CARE ABOUT IP?
MAXIMIZE VALUE & MINIMIZE RISK
Business World
Got intellectual property? Why care…
100% of all companies have IP.
Capturing innovation (and thus value) is hard.
Start on the right Trak
Do NOT start with creating a campaign, pitch, or business
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.