Download - iPad: nice gadget or more
MobileMonday #17 - Tablets – the birth of a new mobile-device category
Development trends for tablets
Tablets entered the markets around 10 years ago
Main distinction between convertibles and slates
Sensitive technology – low performance – high prices
MobileMonday #17 - Tablets – the birth of a new mobile-device category
Launch in the USA in April 2010; launch in the rest of the world in the end of May
3 mio. units sold until the end of September
Market estimates for tablets: 2010: 20 mio. shipments (13,5 mio. iPads)
2011: 55 mio. shipments (25,5 mio. iPads)
iPad paves the way for tablet usage by the masses
MobileMonday #17 - Tablets – the birth of a new mobile-device category
iPad continues the success story of the iPhone
Main drivers of success:
Usability
Apps
Design
Brand MobileMonday #17 - Tablets – the birth
of a new mobile-device category
Predicted usage of the iPad:
Surfing the internet / Using apps
Gaming
Showing / Watching pictures and videos
E-book reader MobileMonday #17 - Tablets – the birth
of a new mobile-device category
iPad will change our media usage
Apps for productivity and business like iWork and Keynote will enable assignment usage
Growing share in the PC market and substitution of netbooks by 2012 (18%)
MobileMonday #17 - Tablets – the birth of a new mobile-device category
Lunchgate App allows you to find a restaurant with your favourite cuisine next to you
More than 72.000 downloads in the first 2 months
App was featured in Blick am Abend and skyrocketed to Top 25 apps in Switzerland
MobileMonday #17 - Tablets – the birth of a new mobile-device category
Revolutionary form of computer
Paving the way for tablets
Success story like the iPhone
Implies big opportunities for the mobile industry
MobileMonday #17 - Tablets – the birth of a new mobile-device category
Thanks for your attention!
Merci beaucoup pour votre attention!
Vielen Dank für Ihre Aufmerksamkeit!
MobileMonday #17 - Tablets – the birth of a new mobile-device category
Your questions
MobileMonday #17 - Tablets – the birth of a new mobile-device category
Classic notebook with a twistable screen
Classic OS
Usable with a pen
MobileMonday #17 - Tablets – the birth of a new mobile-device category
Mixture between a classic notebook and a smartphone
Mobile OS
Usable with a pen or by touch
MobileMonday #17 - Tablets – the birth of a new mobile-device category