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iPhone 6 & What’s Behind the Larger Screens
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iPhone 6: Bigger is Better
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Great Devices, Only Getting Better
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Top Smartphones, Top Smartphone Platforms, Top Tablets, Top PCs
Data from comScore, Inc, and IDC
Vendor 2Q14 Unit Shipments
2Q14 Market Share
2Q13 Unit Shipments
2Q13 Market Share
Year-over-Year Growth
1. Apple 13.3 27% 14.6 33% -9%2. Samsung 8.5 17% 8.4 19% 2%3. Lenovo 2.4 5% 1.5 3% 65%4. ASUS 2.3 5% 2 5% 13%5. Acer 1 2% 1.5 3% -36%Others 21.9 44% 16.4 37% 33%TOTAL 49.3 100% 44.4 100% 11%
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Best Phones of 2014
Data from CNET, October 15, 2014 Editor’s Picks
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Changing Payment Landscape
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Mobile Not Immune from Security Threats
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The Problem with Payments (Mobile or otherwise)
• Payment Friction
• ID Theft, personal information theft, credit card fraud
• Increased customer service costs associated with forgotten passwords and user names
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A Solution to the Payment Problem (Mobile or otherwise)
Payments without login Ids or passwords
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Application Landscape
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Mobile Marketing Opportunity Is $30B in the USA
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• Lack of transparency to track across channels and devices.
• The second is a lack of ability to overlay audience data.
Mobile Marketing Landscape
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A Solution to the App Discovery and the Mobile Marketing Problem
MyBeanJar delivers targeted digital coupons as rewards for achievements inOnline and mobile games.
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Key Take Aways
• DEVICES: Both iOS and Android offer tremendous opportunities for developers and options for consumers. We are living in a time of wonderful choice.
• PAYMENTS: The solution to the security and friction problem lies in simplification and ultimately widespread adoption of a password and login free solution.
• SECURITY: Beyond payments the security problem will never be 100% solved – as there is always that one person who succumbs to the too good to be true email offer. Vigilance and education are key to reducing risks to you and your business.
• APP DISCOVERY AND MARKETING: A social / viral couponing solution with dashboards for publishers and brands will go a long way to solving the discovery problem and the mobile marketing ROI problem.
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Links
• comScore Reports August 2014 U.S. Smartphone Subscriber Market Share http://www.geekwire.com/2014/blackberry-may-finally-hit-rock-bottom-u-s-market-share/
• IDC Tablet Tracker http://www.idc.com/getdoc.jsp?containerId=prUS25008314
• The Business Insider: The Future of the Payments Industry http://www.businessinsider.com/the-future-of-the-payments-industry-2014-slide-deck-2014-7?op=1
• NFC Purchase Growth http://www.statista.com/statistics/244487/number-of-us-proximity-mobile-payment-transaction-users/
• Developer Economics: http://www.developereconomics.com/reports/q1-2014/
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Links (cont)
• Sekur.me payment solution http://www.sekur.me/
• MyBeanJar publisher & advertising solution http://www.mybeanjar.com/
• KPCB Internet Trends 2014 http://www.kpcb.com/internet-trends
• Fireeye Operation Saffron Rose “Honeynet Project” http://en.wikipedia.org/wiki/Honeynet_Project
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Links (cont)
• Metcalf Incident: “Assault on California Power Station Raises Alarm on Potential for Terrorism” http://online.wsj.com/news/articles/SB10001424052702304851104579359141941621778
• Milken Institute “High Stakes in Cyber Security” http://www.milkeninstitute.org/presentations/mediapage.taf?ID=4818
• Verizon Data Breach Investigation Report: http://www.verizonenterprise.com/DBIR/
• The New Threat Landscape: http://www.fireeye.com/info-center/videos/?video=new_threat_landscape
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Thank You!