![Page 1: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/1.jpg)
IR Website Best PracticesSession 2 – January 14, 2010
Presented by Catherine CroftonVice President, Sales & Marketing
![Page 2: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/2.jpg)
Q4 Web Systems – Introduction
Web platform to manage IR websites and communications
Complete CMS control with workflow and collaboration
Customizable best practice templates & implementation
Automated news posting and dissemination
Detailed website records and audit trail
Social media and XBRL integration
![Page 3: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/3.jpg)
Methodology
CICA Corporate Reporting Awards experience
Investis Quarterly
IR Global Ranking
UK IR Society
IR Magazine Awards
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
Link for previous IR Website Best Practice presentation:
![Page 4: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/4.jpg)
“Never invest in a company that you don’t understand”
Warren Buffet
![Page 5: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/5.jpg)
Top Improvements for 2010:
1. Provide immediate entry points to all users√
2. Provide a company snapshot (industry)
3. Detail market opportunity √
4. Communicate a clear strategy
5. Emphasize why leadership is suited to execute strategy √
6. Summarize ‘Why Invest?’ proposition √
7. Use technology to engage & increase accessibility
8. Broaden reach, increase accessibility & protect shareholder value via social media
√ These items have been covered in greater detail in our previous presentation:
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
![Page 6: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/6.jpg)
Provide immediate entry points to key content for all users
![Page 7: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/7.jpg)
Consider relationship to all audiences
1. Potential investor
2. New investor
3. Longer term investor
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
![Page 8: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/8.jpg)
IR Index Page
http://www.danskebank.com/EN-UK/IR/Pages/investor-relations.aspx
![Page 9: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/9.jpg)
Provide a snapshot of your company
![Page 10: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/10.jpg)
At-a-Glance
http://www.bce.ca/en/investors/investmentoverview/investingbce/
![Page 11: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/11.jpg)
At-a-Glance
https://www.credit-suisse.com/who_we_are/en/at_a_glance.jsp
![Page 12: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/12.jpg)
At-a-Glance
http://www.shell.com/home/content/investor/shell_at_a_glance/
![Page 13: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/13.jpg)
At-a-Glance
http://www.matrikon.com/corporate/investors/corporateinfo/index.aspx
![Page 14: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/14.jpg)
Fact Sheet
http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/images/BASF_Factsheet_Q3_2009.pdf
![Page 15: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/15.jpg)
Detail your Market Opportunity
![Page 16: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/16.jpg)
Market Opportunity
http://www.potashcorp.com/investor_relations/industry_overview/2008/our_business/global_development/
![Page 17: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/17.jpg)
Communicate a Clear Strategy
![Page 18: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/18.jpg)
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/index
![Page 19: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/19.jpg)
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/index
![Page 20: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/20.jpg)
Strategy
http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/news-publications/images/BASF_Factbook_Strategy.pdf
![Page 21: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/21.jpg)
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/profitable-growth/index
![Page 22: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/22.jpg)
Strategy
https://www.credit-suisse.com/who_we_are/en/strategy.jsp
![Page 23: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/23.jpg)
Strategy
http://www.shell.com/home/content/aboutshell/our_strategy/dir_our_strategy.html
![Page 24: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/24.jpg)
Strategy
http://www.shell.com/home/content/aboutshell/our_strategy/update_2009/update_2009/
![Page 25: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/25.jpg)
Scenarios – how we adjust our strategy
http://www-static.shell.com/static/public/downloads/brochures/corporate_pkg/scenarios/shell_energy_scenarios_2050.pdf
![Page 26: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/26.jpg)
Strategy
http://www.imperial-tobacco.com/index.asp?page=50
![Page 27: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/27.jpg)
Strategy
http://www.imperial-tobacco.com/index.asp?page=50
![Page 28: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/28.jpg)
Strategy
http://production.investis.com/laird/about/strategy/
![Page 29: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/29.jpg)
Emphasize why leadership is suited to execute strategy
![Page 30: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/30.jpg)
Leadership – Communicating Board Skills
http://www.nexeninc.com/Governance/Board/Board_Bios.asp
![Page 31: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/31.jpg)
Summarize your‘Why Invest?’ proposition
![Page 32: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/32.jpg)
Why Invest?
http://www.potashcorp.com/investor_relations/why_invest/six_keys/
![Page 33: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/33.jpg)
Why Invest?
![Page 34: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/34.jpg)
Use technology to engage & increase accessibility
![Page 36: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/36.jpg)
Customization – IR Index Page
http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
![Page 37: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/37.jpg)
IR Index Page
http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
![Page 38: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/38.jpg)
Customization – 'My Page'
http://www.aviva.com/index.asp?pageid=3
![Page 39: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/39.jpg)
Investor Surveys
http://basf.surveyworkshop.de/index.php?m=survey&id=60&t=4
![Page 40: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/40.jpg)
Interactive online annual reports
http://www.envisionreports.com/enerplus/2009/25ma09048/index.html?voting=true
![Page 41: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/41.jpg)
Sorting & filtering
http://www.adidas-group.com/en/investorrelations/events/default.aspx
![Page 42: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/42.jpg)
Multi-media Q-Reports
http://www.cameco.com/investors/financial_reporting/quarterly_reports/2009_q3
![Page 43: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/43.jpg)
Interactive Financials
http://ri.embraer.com.br/Embraer/PlanDinamicas.aspx?ln=en
![Page 44: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/44.jpg)
Social Media Broaden reach, increase accessibility &
protect shareholder value
![Page 45: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/45.jpg)
Twitter use for IR - by Sector
See full report:
http://www.q4blog.com/2009/11/18/report-reveals-175-increase-in-adoption-of-twitter-for-investor-relations-during-q3/
![Page 46: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/46.jpg)
More issuers integrating social media
http://ri.embraer.com.br/Embraer/Show.aspx?id_canal=/BeJwfoNTmJjiSdRbjMMcQ
![Page 47: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/47.jpg)
More issuers integrating social media
http://www22.verizon.com/socialmedia
![Page 48: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/48.jpg)
More issuers integrating social media
http://www.att.com/gen/press-room?pid=5000
![Page 50: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/50.jpg)
TVI Pacific - Small Cap Social Media ROI
Objective Increase web traffic Improve liquidity Increase share price 35 % institutional target
Tactics Website redesign Twitter Facebook YouTube Flickr
Connect with us:http://www.tvipacific.com/Investors/Investor-Connect/default.aspx
![Page 51: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/51.jpg)
Results
Website visits up from 100/mth to 4,000/mth Social channels
Twitter 78 followers Flickr 1331 photos viewed YouTube 603 views Slideshare 625 views (440 on slideshare, 185 embeds on TVI site)
Average daily trading increase of 55% Share price $0.06 before launch to $0.11 today
Read more about this on our blog:
http://www.q4blog.com/2010/01/11/tvi-pacific-shares-roi-of-using-social-media-for-ir/#more-1536
![Page 52: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/52.jpg)
Proactive vs. Reactive use of Social Media
Proactive Early on Twitter,
YouTube and SlideShare
Front run issues with activists
Shapes the discussion Mitigates value
erosion
Reactive Late adopter Activist shaping truth
online and impacting media
Stock value eroded Moved aggressively to
execute on social media
Still working through issues
![Page 53: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/53.jpg)
Q&A
![Page 54: IR Website Best Practices Session 2 - January 14, 2010](https://reader033.vdocument.in/reader033/viewer/2022052618/554c08ebb4c905390b8b54bd/html5/thumbnails/54.jpg)
Thank you!
Contact: Catherine Crofton1-877-426-7829 ext. [email protected]
http://twitter.com/CCrofton
www.q4blog.com
http://twitter.com/q4websystems