Download - Irdeto CASBAA Overview
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Irdeto at CASBAA 2010
Hong Kong
25-28 October 2010
CEO Graham Kill speaks on the “Dawning of Media
3.0” – October 27th 11:20am
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About us
Founded in 1969 by Ir. Pieter den Toonder
1000 employees, over 500 customers
Dual headquarters: Amsterdam and Beijing
25 offices around the world
Part of Naspers, multinational media company
10.000 employees, USD $3.7B revenue in FY10
Protect and enable digital assets
Content: video, games, maps, eBooks
Software: applications, APIs, Oss
Platforms: devices, servers
Over 1 billion software instances protected
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Part of a Strong and Stable
Multinational Media Company
US $3.7B revenue in FY10
Double digit annual
growth, staff tripled since
2005
3.95 million subscribers, 60% of
Naspers revenue (US $2.2B in FY10)
--- secured by Irdeto
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Irdeto’s Worldwide Presence
Headquarters
800 employees in 25 offices,
approximately half in Research & Development
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Digital Asset Protection - Tomorrow
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Last millennium New millennium:
Media 3.0
Digitalization,
Connectivity
Disintermediation
OperatorRadio
stations
News-
papers
Broadcast,
broadband,
mobile
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Success Factors in Media 3.0
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Compelling contentAcquire, package, securely publish
to any device
Great user experienceEngage with compelling
experiences, convert to customers, earn
loyalty
Customer acquisition and
managementManage customers as valuable
assets, collect data for insight
Business intelligenceTarget offerings to individuals (not
household), increase relevance, add
value to advertisers and content owners
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Media 3.0 security technology must be:RenewableDiversified Provide new monetization methods
Media 3.0 key consumer drivers: Content must be:
FlexiblePersonalPortableSocial
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Irdeto Media 3.0
Social TV
Device independent, personal TV channels based on consumer
habits, preferences and online social networks
Head End-Based Watermarking
Verifies user identity at the device level without requiring any
additional hardware
Broadcast TV and Home Networking
Renewable conditional access using smart card and Irdeto’s
Cloakware technologies, middleware platform and customer care
& billing solutions
Broadband TV
Online video content management solutions
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Social TV
Head End-Based Watermarking
Broadcast TV and Home Networking
Broadband TVMedia 3.0 security technology must be:
RenewableDiversified Provide new monetization
methods
Media 3.0 key consumer drivers: Content must be:
FlexiblePersonalPortableSocial
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Example – An iPad Personal Channel
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MyTV: list of personal
favorite channels
Hotspot areas: most
appropriate shows for the
end user, available live, on
PVR or VOD
Passive recommendation
areas based on semantic
links and recommendation
engine
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iPad Personal Channel:
Proactive Recommendation
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From the iPad, “I Like” will:
1. Fill in Recommendation engine
2. Publish on Facebook and Twitter
accounts
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iPad Personal Channel:
Proactive Recommendation
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I am watching “Dexter”
on channel 10, that’s
cool!
WATCH NOW SKIP
Depending on the
content:
• Show is on friend’s
personal TV
network, then he
can WATCH NOW
• Show is not on
friend’s personal
network, the he can
SUBSCRIBE NOW
• Show is on VOD
portal, not
free, then he can
BUY NOW
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Social TV
Head End-Based Watermarking
Broadcast TV and Home Networking
Broadband TVMedia 3.0 security technology must be:
RenewableDiversified Provide new monetization
methods
Media 3.0 key consumer drivers: Content must be:
FlexiblePersonalPortableSocial
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Watermarking
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Head-end Emulation
1. Simulates DVB
head-end and IP-
Streaming server
2. A pre-cooked piece
of content is played
out, embedding our
Audio Watermark
Emulated
DVB
Network
WiFi
Legacy STB + default
smart card
iPOD
Broadcast Watermarking
OTT VOD WM demo
3. Detection
tool, identifying the
unique watermark
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Irdeto’s unique advantage
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• We can change the watermarking of in-field units from the head-end. If needed we can also insert 3rd party WM techniques. This is achieved by a carrier mechanism separate from the WM
• Renewability is essential for keeping the WM secure and protect the operators business model and investment in devices in the long run
Renewable
• End-to-end solution, including detection service.
• No STB update needed, as it relies on (default) behavior of the descrambler. STB’s can be qualified to comply up-front.
Effective
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Social TV
Head End-Based Watermarking
Broadcast TV and Home Networking
Broadband TVMedia 3.0 security technology must be:
RenewableDiversified Provide new monetization
methods
Media 3.0 key consumer drivers: Content must be:
FlexiblePersonalPortableSocial
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Advanced TV
middlewarecontent
management
customer care
& billing
conditional
access
Integrated Solutions for Pay TV
Personal TV (PVR)
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Renewable Conditional Access Solutions
Using both smart card and Irdeto’s Cloakware
technologies
Java-based middleware platform and customer care &
billing solutions
Irdeto’s home networking capabilities for three screens
and beyond
The solution securely moves content from the subscriber’s set-
top box to a variety of other connected devices in the home
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Social TV
Head End-Based Watermarking
Broadcast TV and Home Networking
Broadband TVMedia 3.0 security technology must be:
RenewableDiversified Provide new monetization
methods
Media 3.0 key consumer drivers: Content must be:
FlexiblePersonalPortableSocial
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Broadband Video Content Management
Solutions
Unique capabilities such as
sports content solutions for
the iPad
Smooth streaming for
effectively and securely
delivering HD video to PCs
Ability to support Adobe
Flash Access
The first company in the world
to offer monetization solutions
for this standard.
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Internet
iPhone, iPad PS3, Wii
Protected by Irdeto’s
Cloakware
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Business Case Study Examples
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Videocon – Differentiated Satellite Pay-TV
Objective –
Add pay-TV services to
augment device sales in a
highly competitive market
Requirement –
Flexibility to adapt to market
trends, low TCO
Solution –
Irdeto SmartStart solution
(CA, middleware, BSS) with
differentiated services and
tailored experience
Interactive
services, 10+
languages
Bundled device
plus TV service
Easy billing options
Satellite
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MultiChoice Africa – Next-gen Pay TV
Objective –
Build on strong brand and
market leadership, create
next-gen STB platform
Requirement –
Fast customization, future-
ready solution
Solution –
Irdeto renewable CA, flexible
middleware, full-featured BSS,
powerful content management
Satellite &
Broadband
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Foxtel – On Demand, Catch-up TV
Objective –
Add on-demand and catch-up
TV services, niche content
Requirement –
Time to market, ease of
integration in ecosystem
Solution –
Irdeto content management,
mature and operationally
superior, chosen by BSkyB
(sister company) and Viasat
Vancouver 2010 Olympic Winter Games
$65 AUD
4 dedicated channels (also in HD)
24/7 coverage, 13th Feb – 1st Mar
Integrated with pay TV – service on
every box in home
Plus live online broadcast
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BSkyB – Real-time Content Everywhere
Objective –
Manage, catalog and publish
content to many outlets,
maximize value of content
Requirement –
Automated workflow, real-time
publishing, business flexibility
Solution –
Irdeto content management –
complete solution handling a
variety of business models
Irdeto Content
Management
Broadcast, Broa
dband, Mobile
Own web
site, syndicates, affiliates, media
outlets, mobile providers, etc.
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Viasat – From Satellite to Online TV
Objective –
Offer on demand and catch-up
TV via Internet to existing
satellite and new customers
Requirement –
Flexible content management:
Different user profiles, payments
(free, rentable, packaged), geo-
restriction, languages, currencies
Solution –
Irdeto content management:
Search, top 10, full description,
intelligent category tags, banner
ads, payment gateway
Internet
Irdeto Content
Management
WMDRM, Sil
verlight, Pla
yReady
Support
Satellite
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Astro – Differentiated Satellite Pay-TV
Objective –
Offer VOD and catch-up TV to STBs, PCs
and mobile devices to extend brand,
reduce churn
Requirement –
Acquire content from live and production
sources, manage a large content library,
secure the content, provide the consumer
experience, service Astro subscribers and
non-Astro subscribers via PPV, launch
online service with World Cup (June 2010)
Solution –
Irdeto content management:
A “Media Hub” to acquire, manage,
secure, publish, distribute and monetize
content on different consumer platforms.
Broadband & Mobile
Irdeto Content
Management
Silverlight , PlayReady DRM
support with Smoothstream
IP-connected
STB/TV
SMS
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Telenor – Integrated Quad Play
Objective –
Offer centralized billing and
customer care for voice, data
and content services
Requirement –
Ease of configuration and
integration, pay-TV expertise
Solution –
Irdeto BSS with 360o
customer view, support for
multi-currency, taxation /
languages, pay-TV services
Broadcast, Broa
dband, Mobile
Irdeto
BSS
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Sony – “Media Go” Service
Objective –
Grow Media Go service,
delivering premium content to
Sony and other devices
Requirement –
Best content protection to
meet Hollywood robustness
rules
Solution –
Irdeto’s Cloakware
technology protecting Marlin
DRM on PCs and Sony
devices
Hollywood
Internet
Protected by Irdeto’s Cloakware
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NetFlix – Content via Internet to Any Device
Objective:
Deliver content via Internet to any
device, any time, any where
Retain current subscribers
Attract on-line subscribers
Reduce delivery costs
Requirement –
Flexibility to support any device
of a consumer’s choice
Solution –
Irdeto’s Cloakware technology
protecting content consumed on
any device
"It's possible that within a few
years, nearly all Internet-connected
consumer electronics devices will include
Netflix.“Reed Hastings, CEO, Netflix
Internet
iPhone, iPad PS3, Wii
Protected by Irdeto’s Cloakware
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Adobe – Secure Content Delivery via Flash
Objective –
Enable online content
delivery and monetization
on different platforms
Requirement –
Flexibility to support any
device of choice
Solution –
Adobe Flash Access
supported by Irdeto’s
content management
solution
InternetFlash Access
DRM License
Irdeto Content
Management
Control Publish