Do Your Systems Talk Business?
Microsoft Application Platform
Application Platform University
Tibbs PereiraMicrosoft Western Europe
Dublin, 14th January 2010
Do Your Systems Talk Business? |
AGENDATopics Official Session Title Time Start Time
Registration Breakfast 15 min 8:30am
APO v2 Introduction - Customer Pain Points and Imperatives: the 4 App Platform Business Imperatives 1 hour 09:00
APO Opportunities Trends and Partner Opportunities through the 4 App Platform Business Imperatives 1 hour 10:00
Coffee Break 15 min 11:00
Selling SQL Server 2008 EE through Business Intelligence
Overview of the 6 App Platform Capabilities – The Business Intelligence Pains and Imperatives 45 minutes 11:15
Oracle Compete Winning the platform against Oracle! 30 minutes 12:00pm
LUNCH LUNCH LUNCH 12:30
SQL Server EE Selling Advanced Data Platform Solutions Built on SQL Server 2008 R2 and EE 50 minutes 13:30
Application Integration Selling Application Integration 50 minutes 14:10
Coffee Break 10 min 14:50
Partnering in Ireland Partnering with Microsoft 40 min 15:00
Conclusion Next steps – Evaluation – End of the Session 10 min 15:40
Do Your Systems Talk Business?
Top 3 Objectives Today
Objective #1: Articulate what Microsoft Application Platform is, as a strategic selling framework
Objective #2: Aligning partner readiness and capacity with Microsoft business priorities
Objective #3: Why and how to partner with Microsoft as a strategic growth driver
Do Your Systems Talk Business?
Application Platform University
Overall Plan: What is the Application Platform and why is it important to
YOU? SQL Server
Key workloads: BI Selling Advanced SQL Server solutions (based on SQL
Server Enterprise Edition) How Do We Compete Most Effectively in the marketplace
against the likes of Oracle and IBM? Application Integration
HOW WILL ALL THIS HELP YOU TOSELL MORE AND BECOME
MORE PROFITABLE?
The Business Imperatives Each Imperative will Require Capabilities
1. Business Intelligence
2. The Web
3. Business Applications
4. Application Lifecycle
Management
Do Your Systems Talk Business?
ExistingApplications
InfrastructureSQL ServerWindows
OracleSolaris
SQL ServerWindows
Oracle DBUnix
DB2Z/OS
Other Partners &Customers
ERP Finance Inventory CRM Operations
Today's IT Landscape: The Applications Are Here To Stay
New product
idea portal
New product portfolio analysis
Financial reporting
New Regulator
y compliance portal
Compliance reports
Supply chain
integration
Trading partner portal
Sales forecasts
and reports
Operations
Sales force
automation
Customer service
Procurement: Deployment:• On-Premises• Off-Premises/
Hosted• SaaS/Cloud• Hybrid
• Build• Buy (off the shelf)• Buy and
Customize
Do Your Systems Talk Business? |
Supply Chain MgmtCustomer Information Product Life-Cycle Mgmt
ExistingBusinessApplications
EnterpriseApplications
Infrastructure
Business Processes Require Multiple ApplicationsCustomer service
SQLWindows
OracleSolaris
MS SQLWindows
Oracle DBUnix
DB2Z/OS ???
Other
???
Partners &Customers
ERP Finance Inventory CRM Operations ???
Client application
Desktop interface
Custom integrationwith LOB
Application DB
Web & desktop interface
Custom API
Web server
MySQL & Linux
“Green screen” interface
Custom proprietary application
Flat file data store
EDI
Jack in Customer Service needs:Tools to make customer service
decisions: Customer data Order history Product & inventory information Account information
Do Your Systems Talk Business? |
Payment ServicesCustomer Information Records Management
ExistingBusinessApplications
EnterpriseApplications
Unified Application PlatformAn integrated, unified platformfor multiple applications
Other Partners &Customers
ERP Finance Inventory CRM Operations ???
Optimized Infrastructure
Client application
Desktop interface
Custom integrationwith LOB
Application DB
Web & desktop interface
Custom API
Web server
MySQL & Linux
“Green screen” interface
Custom proprietary application
Flat file data store
EDI
Unified Application Platform
Business intelligence and data management services for analyzing, reporting, and sharing information with familiar, easy-to-use tools.
Business process management services for connecting and orchestrating processes and integrating systems.
Services for improving the usability of applications with the goal of increasing user productivity and satisfaction.
Application life-cycle management including development tools, processes, and services for the team-based design, development, and management of applications.
Do Your Systems Talk Business? |
EnterpriseApplications
BusinessUsers
Why Platforms?Multiple business imperatives have similar IT requirements
IT Manage
r
Other Partners &Customers
ERP Finance Inventory CRM Operations ???
Optimized Infrastructure
IT Manage
r
New product
idea portal
Financial reporting
Regulatory
compliance portal
Compliance reports
Supply chain
integration
Trading partner portal
Sales forecasts
and reports
Operations
Sales force
automation
Customer service
New product portfolio analysis
Unified Application Platform
Role-Centric Applications
Do Your Systems Talk Business? |
The Shift Toward Application Platforms
Organizations are converging what were once disparate, standalone applications and systems into an integrated, unified application platform.
In fact, according to Forrester Consulting, 75 percent of IT leaders across 412 companies in North America, Europe, Asia-Pacific, and Latin America anticipate a shift toward application platforms, with 41 percent of respondents saying their application platform strategy is currently under way.
“Many Organizations Embrace Converged Application Platforms, But Adoption Barriers Remain”, a commissioned study conducted by Forrester Consulting on behalf of Microsoft, October 2007; http://download.microsoft.com/download/b/3/5/b3561c68-e641-4137-abdd-df09ac51742c/Forrester Consulting - Application Platform Optimization Study 10-2007 - 2.pdf
Yes, it’s currently under way 41%
Yes, but noplan is inplace 35%
No 24%
Don’t know 0.5%
Forrester Research 2007
Do you anticipate a convergence of these application infrastructure capabilities—including business intelligence, application servers, development tools, portals, integration, SOA, and BPM—to occur within your organization?
Do Your Systems Talk Business? |
BusinessUsers
The Microsoft Platform ApproachMaking dynamic IT a reality
Off
Pre
mis
eO
n P
rem
ise
Optimized Infrastructure
Integrated Platform for Multiple Applications
OtherPartners
&Custome
rs
ERP Finance Inventory CRM Operations ???
Enterprise Applications
Familiar and Intuitive User Interface
Do Your Systems Talk Business? |
The Microsoft Application PlatformAn integrated, unified platform for multiple applications
Interoperability BusesService Enablement Composite Applications
Information Analysis
Information Reporting
Performance Management
Rich Media Web
Standard Web
Social Computing
Enterprise Applications
OtherPartners
&Custome
rs
ERP Finance Inventory CRM Operations ???
Do Your Systems Talk Business? |
The Microsoft Application PlatformAn integrated, unified platform.
Do Your Systems Talk Business? |
Operations Benefits
Benefits of the Microsoft PlatformInnovation Benefits
High performance, scalability, and reliability
Solutions have common management skills and tools
Technology investments work well with each other
Consistent security standards for increased compliance
Better time to value
Help organizations respond quickly to change with a flexible system
Differentiate your solutions through user-focused experiences
The largest partner ecosystem for both packaged and custom-developed applications
Unified Application Platform
Do Your Systems Talk Business? |
Microsoft Platform Momentum
Do Your Systems Talk Business? |
Microsoft Leadership
Gartner Magic Quadrant for Enterprise Application Servers, 2Q08
“The Magic Quadrant is copyrighted April, 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Steven Armstrong ([email protected]), Microsoft.”
Microsoft
Do Your Systems Talk Business?
Reporting& Analytics
Data Warehousing
Web
Custom Development
Platform
Integration
Business Intelligence
Web
ALM
Business Applications
Pains &Imperatives
(The What)Capabilities
(The How)
App Plat for Public Service &
Administration
ALM in Telco’s
App Plat for Banking
Geospatial Business
Intelligence
Integration & Interoperability for Healthcare
Horizontals & Verticals
(The Where)
The Application Platform: Strategic Selling Methodology End to End : From Imperatives to Solutions & Products
Solutions & Products(Building Blocks)
Parallel Data Warehouse
Do Your Systems Talk Business?
What is the new Application Platform Optimization (APO) Model? APO is a process designed to enhance the
ability to build meaningful relationships with customers and to identify opportunities for engagement.
The model and supporting tool will provide relevant mappings from opportunities to ultimately drive toward the Enrollment for Application Platform Agreement (EAP) and standardization on the Microsoft Application Platform.
Do Your Systems Talk Business?
Key Tenets of the New APO
Voice of the Customer
Intentional Discovery
Application Focus
Listen First
Industry Point-of-View
Do Your Systems Talk Business? |
Platform Selling Component OverviewProfiling
• Goal: Perform Business Gap Assessment and validate customer roles (BUIT/CIT), industry point-of-view and top-of-mind applications.
• Output: Detailed context and applications for discovery process
Discovery• Goals: Isolate customer’s application issues related to capabilities
and workloads through Application Gap Assessments.• Output: Quantify customer concerns
Prioritization• Goals: Rank of opportunities from Application Gap Assessments• Output: Opportunities mapped to products, service line offerings, solution areas & partner competencies
Standardization• Goals: Highlight opportunities to engage at a cross-application,
strategic level• Output: Enterprise view of cross-application platform priorities and investments
Do Your Systems Talk Business? |
Flexible Applications
DELIVERED ON-PREMISES OR AS A SERVICE
User Applications
Optimized Infrastructure
Application Platform Technologies
Desig
n a
nd
D
evelo
pm
en
t To
ols
Do Your Systems Talk Business?
+ Project Codenamed “Madison”
Q3 Q4 Q2 Q1 FY10
FY10 – A Major Launch Year for Servers and Tools
Do Your Systems Talk Business?
Enrollment for Application Platform Customer Benefits Standardization made affordable
Low upfront costs so that you can take advantage of the latest product innovations
Savings on new deployments of up to 40% on license costs
Rapidly adopt the latest technology Helps increase IT productivity with Unlimited Problem
Resolution Support for eligible customers Unlimited deployment rights for the Application Platform
products across your entire organization
Flexible purchasing model Licensing models that meet your customer’s purchasing
needs Predictable costs with fixed payments for life of the term
with the 3-Year True up model
Do Your Systems Talk Business?
Enrollment for Application Platform Requirements Sign an Enterprise Agreement—although customers
do not need an Enterprise Enrollment for Desktop to qualify
100% Software Assurance coverage on initial footprint
Minimum initial purchase for each product Products Minimum Footprint
SQL Server* • 15 processors (Standard or Enterprise Edition) or
• 400 CALs and 10 servers
BizTalk Server • 5 processors (Standard or Enterprise Edition)
Visual Studio* • 20 Visual Studio 2008 Professional or Team System Suite licenses
SharePoint Server • 5 SharePoint Server products
SharePoint Server for Internet (FIS)
• 3 SharePoint FIS products
* For the 3-Year True Up model with a mixed environment, requirements differ
Do Your Systems Talk Business?
Microsoft Application Platform
I. Customer Pains & Imperatives
Do Your Systems Talk Business?
Economic Downturn - Situation AnalysisCompanies are…
Introducing New Products/Services
to Gain Market Share
Restructuring
Reducing Capital
Investments
Looking to Increase
Productivity
Reducing Operating Costs
Meeting the Challenge: The 2009 CIO Agenda – Gartner Research
But… Businesses are NOT slashing IT
spending in a knee-jerk response
They are looking to IT for help Raise Enterprise Effectiveness Restructure for Productivity and
Agility Modernize Infrastructure Manage Change
Business and IT Imperatives
• Tough economic times and growing competition are putting pressure on the business
• IT has to find ways to optimize and maximize value out of existing and new investments
Top Business and Technology Priorities in 2009 (Gartner CIO Survey 2009)
Business Priorities Technology Priorities
1 Business process improvement 1 Business intelligence
2 Reducing enterprise costs 2 Enterprise applications (ERP, CRM, and others)
3 Improving enterprise workforce effectiveness
3 Servers and storage technology (virtualization)
4 Attracting and retaining new customers
4 Legacy application modernization
5 Increasing the use of information/analytics
5 Collaboration technologies
Do Your Systems Talk Business? |
1. Business Intelligence ImperativesHow can I…
Get started fast but build to last?Keep pace with specialty skills and infrastructure requirements? Deal with vendor consolidation and stay on top of multiple tools?
Ensure consolidated, sound, and trusted data?Deploy for performance and scale?Efficiently manage enterprise-wide workloads?
Deliver relevant information where users need it?Make actionable insight readily accessible to everyone?Optimize utilization of familiar tools?
Do Your Systems Talk Business?
2. With Web Evolution …Technology
Focus
Information Focus
E-Commerce
Interactive
Personal
90’s
Early 00’s
Yesterday
Today
Web Presence
Do Your Systems Talk Business?
Web ImperativesSolutions that fit CHANGING needs
2. Extend Enhance
existing web with new capabilities
Integrate with Line of business Applications
3. Customize
Adopt content management solution
Customize to fit business requirements
1. Build Develop from scratch
Use latest development technologies
4. Outsource Find partners for Web
development
Find hosting solutions
Do Your Systems Talk Business? |
SQL ServerWindows
OracleSolaris
SQL ServerWindows Oracle DB Unix DB2 Z/OS
Other Partners &Customers
ERP Finance Inventory CRM Operations
What differentiates Business application is being…
Secure and
reliableIntegrated and
connected
Business Savvy
Pervasive
Cost effective
3. Business Applications
Do Your Systems Talk Business? |
Managing complexity
Poor communication
Lack of visibility
Unpredictable delivery
No business alignment
Maintaining legacy systems
Compliance
Competition
Business agility
Security
Reducing costs
Technology change
Business IT Services
4. Application Lifecycle ManagementPains & Imperatives
Do Your Systems Talk Business?
Application Life-Cycle ManagementImprove development efficiency and quality
Optimize your application development processes Connect Development, IT operations, the PMO and the business
Improve developer and team productivity Enable faster time-to-solution
Do Your Systems Talk Business? |
AGENDATopics Official Session Title Time Start Time
Registration Breakfast 15 min 8:30am
APO v2 Introduction - Customer Pain Points and Imperatives: the 4 App Platform Business Imperatives 1 hour 09:00
APO Opportunities Trends and Partner Opportunities through the 4 App Platform Business Imperatives 1 hour 10:00
Coffee Break 15 min 11:00
Selling SQL Server 2008 EE through Business Intelligence
Overview of the 6 App Platform Capabilities – The Business Intelligence Pains and Imperatives 45 minutes 11:15
Oracle Compete Winning the platform against Oracle! 30 minutes 12:00pm
LUNCH LUNCH LUNCH 12:30
SQL Server EE Selling Advanced Data Platform Solutions Built on SQL Server 2008 R2 and EE 50 minutes 13:30
Application Integration Selling Application Integration 50 minutes 14:10
Coffee Break 10 min 14:50
Partnering in Ireland Partnering with Microsoft 40 min 15:00
Conclusion Next steps – Evaluation – End of the Session 10 min 15:40
Do Your Systems Talk Business?
Microsoft Application Platform
Trends & Partner Opportunities
Do Your Systems Talk Business?
The Business Application OpportunityYour Key Takeaways Business Applications are important to
clients and they are your “keys to the vault” – they represent core business processes and execution Applications that run internal business
operations Applications that connects with suppliers and
customers Applications that dictates strong services
revenue potential
Clients view these business application as high value investments and are defined by:Acquiring new
packaged applications (Platform)Developing novel applications (custom)
Source: Forrester Research, Inc.
70% of IT resources are supporting business applications
Do Your Systems Talk Business? |
Global Business Application MarketApplication related spending is growing even in a shrinking economy
1995
1997
1999
2001
2003
2005
2007
2009
$0
$50
$100
$150
$200
$250
$300
$350
Business Applications
Middleware
Operating Systems
$B USD
Do Your Systems Talk Business? |
Tier 1 Business ApplicationsSimply, applications that an Organization cannot do Business without...
Customer relationship management (CRM)Enterprise performance management (EPM)
Enterprise resource planning (ERP)Product lifecycle management (PLM)
Horizontal Business Applications
RetailBanking and
financial services
CommunicationsUtilities
Public SectorManufacturingHealthcare and
Life Sciences
Industry
Specific
Applications
Creates Market
Differentiation
Improves Business
Productivity &
Efficiency
Enforces Business
Logic & Rules -
OperationallyNecessary
Spans Departments - Core to
the Business
Sample Fill
Do Your Systems Talk Business?
How to Identify Services Opportunities with Business Applications and Platform?
- Custom Development
- Integration
- Platform
Do Your Systems Talk Business? |
PlatformRecognising the Opportunity Enterprise Business Application Replacement or Refresh
Look Out for Milestone Events
Often occurs every 3 or 5 years
Pseudonyms
Products – Windows Server, SQL Server, BizTalk, Dynamics
Partners – SAP, Temenous, Dassault, GE Healthcare, Epicor, ADP, Fiserv, Aspen Technology
Do Your Systems Talk Business?
Great Time to Partner with MicrosoftStrong Application Platform Momentum and Partner Opportunity
Current EnvironmentShapes Customer
DemandMarket pressure for cost reduction and improved effectiveness
Optimization and consolidationApplication and infrastructure agilityBusiness / IT strategy alignment
Platform StrategyDelivering Customer
ValueLicensing offer in tune with world economyData Platform market leadershipTaking market share from our major competitors
Redoubled Alignment and Investment in
Partner GTM
Better Microsoft + Partner sellingRebooted APO marketing strategyDeep sales and technical readinessHigh profile FY10 launchesOpportunity
Economics Are Excellent… Now
9:8 : 1 – Partner to Microsoft RevenueAverage deal $610K – EPG deal $919K Average margin to partner is 27% Average time to close is 29 daysWE NEED PARTNER CAPACITY
Unit leader in database market
3 million downloads
Fewest vulnerabilities of any enterprise database 1
Penetration approaching 50% in some countries
Over 30% of PCs and Macs worldwide have Silverlight installed
Over 6 million developers worldwide target the .NET platform
>50% of the Fortune 1000 currently using ASP or ASP.NET to power mission-critical Web apps
1. Source: NIST National Vulnerability Database
Have Confidence: YOU CAN WINBoth analysts and customers believe in the Microsoft platform
Already being used by 90% of the Global 1000 companies
Gartner Leaders Quadrant – Search, ECM, BI, Portal…
Millions of seats deployed worldwide
Gartner MQ Leader
Fastest to 1M users vs. Oracle and SAP
xRM platform agility
Best IDE, Technology of the Year Awards
- InfoWorld
Do Your Systems Talk Business?
Great Time to Partner with MicrosoftStrong Application Platform Momentum and Partner Opportunity
9:8 : 1 – Partner to Microsoft RevenueAverage deal $610K – EPG deal $919K Average margin to partner is 27% Average time to close is 29 days
Reporting & AnalysisCustom Data Applications
Data WarehousePlatform0
5
10
15
20
Revenue (
B U
SD
)
FY10FY12
Partner Revenue Opportunity
Reporting and AnalysisCustom Data Applications
Data WarehousePlatform
0
30
Partner Resource Capacity FY10
Reso
urc
es
(‘0
00
s)Opportunity Economics
Are Excellent…
Now
Source: Microsoft Internal Research (SCOPE)
Do Your Systems Talk Business?
Great Time to Partner with MicrosoftStrong Application Platform Momentum and Partner Opportunity
9.8 : 1 – Partner to Microsoft RevenueAverage deal $610K – EPG deal $919K Average margin to partner is 27% Average time to close is 29 days
Reporting and AnalysisCustom Data Applications
Data WarehousePlatform0
5
10
15
20
Revenue (
B U
SD
)
FY10FY12
Partner Revenue Opportunity
Reporting and AnalysisCustom Data Applications
Data WarehousePlatform
0
30
60
90
120
150
Reso
urc
es
(‘0
00
s)
Partner Resource Requirements FY10
Opportunity Economics
Are Excellent…
Now
Source: Microsoft Internal Research (SCOPE)
Do Your Systems Talk Business?
Great Time to Partner with MicrosoftStrong Application Platform Momentum and Partner Opportunity
9.8 : 1 – Partner to Microsoft RevenueAverage deal $610K – EPG deal $919K Average margin to partner is 27% Average time to close is 29 days
Reporting and AnalysisCustom Data Applications
Data WarehousePlatform0
5
10
15
20
Revenue (
B U
SD
)
FY10FY12
Partner Revenue Opportunity
Reporting and AnalysisCustom Data Applications
Data WarehousePlatform
0
30
60
90
120
150
180
Reso
urc
es
(‘0
00
s)
Partner Resource Requirements FY12
Opportunity Economics
Are Excellent…
Now
Source: Microsoft Internal Research (SCOPE)
Do Your Systems Talk Business? |
In Summary
Evolution of the App Plat concept and workloads
New products Tremendous services revenue upside Shortage of partner capacity
GREAT TIME TO PARTNER WITH MICROSOFT on App Plat!
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Do Your Systems Talk Business? |
AGENDATopics Official Session Title Time Start Time
Registration Breakfast 15 min 8:30am
APO v2 Introduction - Customer Pain Points and Imperatives: the 4 App Platform Business Imperatives 1 hour 09:00
APO Opportunities Trends and Partner Opportunities through the 4 App Platform Business Imperatives 1 hour 10:00
Coffee Break 15 min 11:00
Selling SQL Server 2008 EE through Business Intelligence
Overview of the 6 App Platform Capabilities – The Business Intelligence Pains and Imperatives 45 minutes 11:15
Oracle Compete Winning the platform against Oracle! 30 minutes 12:00pm
LUNCH LUNCH LUNCH 12:30
SQL Server EE Selling Advanced Data Platform Solutions Built on SQL Server 2008 R2 and EE 50 minutes 13:30
Application Integration Selling Application Integration 50 minutes 14:10
Coffee Break 10 min 14:50
Partnering in Ireland Partnering with Microsoft 40 min 15:00
Conclusion Next steps – Evaluation – End of the Session 10 min 15:40
Do Your Systems Talk Business?
Microsoft Application Platform
Business Intelligence
Do Your Systems Talk Business?
Why is Business Intelligence (BI) important?
Importance #1 customer spend again (#1 priority, 4th year in row - Gartner, Jan 2009)
OpportunityBI is recession-proof
Faster ROI than applications (ERP/CRM)60% of market owned by megavendors
Customer Rationalization: “From 10 to 3 vendors”
Competitive
ConsolidationOracle, SAP, IBM spent $15B to buy HYSL, BOBJ, COGN.
Oracle bought Sun and will use MySQL assets on low end.IBM is activating 4,000 BI consultants in July.
BOBJ’s contributed to 70% of SAP’s software license and support growth in 2008.
Microsoft Value
Proposition
Total Cost of OwnershipAdoption/Productivity
IT Flexibility and Control
MicrosoftSWOT
StrengthOffice
Roadmap (PowerPivot, Parallel Data Warehouse)
WeaknessBrand perception
OpportunitySPS E-CAL upsell and deployment100M users of MSFT BI by FY20
ThreatORCL leads PM/DW, SAP leads
RA28% market buys BI with apps
Do Your Systems Talk Business? |
Market Trends & Business DriversTop Executive Priorities
1
2
3
4
5
6
7
8
9
10
Business Intelligence
Enterprise Applications(ERP, CRM, and others)
Servers and storage technologies(virtualization)
Legacy application modernization
Collaboration technologies
Networking, voice & data communications
Technical infrastructure
Security technologies
Service-oriented applicationsand architecture
Document management
Top 10 Technology Priorities
1
2
3
4
5
6
7
8
9
10
Business process improvement
Reducing enterprise costs
Improving enterprise workforceeffectiveness
Attracting and retaining new customers
Increasing the use of informationand analytics
Creating new products or services(innovation)
Targeting customers and marketsmore effectively
Managing change initiatives
Expanding current customer relationships
Expanding into new marketsand geographies
Top 10 Business Priorities
Source: Gartner EXP (January 2009)
Do Your Systems Talk Business?
Capabilities
Microsoft BI
Monitor
AnalysePlan
Why did it happen?
Analytics
What is happening?
Scorecards &Dashboards
What do we want to happen?
Planning, Budgeting, Consolidation
What will happen?
Forecasting
What happened?
Reporting
Do Your Systems Talk Business?
What is Business Intelligence?
Description Functionality MSFT Products
Performance Management*
(PM)
Processes and technologies to
manage business performance.
PlanningBudgeting
ForecastingConsolidation
SharePoint 2010 Performance
Point Services
Reporting & Analytics
(R&A)
Tools for better decision making across structured and unstructured
information.
Dashboards, ScorecardsSelf-Service
Ad Hoc Reporting OLAP Analysis.
SharePoint
Office
SQL Server
Data Warehousing
(DW)
Store, manage, and secure
growing volumes of data.
OLAP ETL
Data Quality Data Mining
SQL Server
Do Your Systems Talk Business?
Today's BI Reality for Most Organizations
DifficultTo Use
Fragmented
Inflexible
Departmental
Costly
“Foreign” tools inhibit adoption and use
Functionality split across multiple tools
Rigid and unable to change with the business
Narrowly deployed without a complete view
Too costly for broad deployment
Do Your Systems Talk Business?
Market Dynamics:Consolidation to Enterprise Players
Consolidation in the last two years has transformed BI market from mid-level pure plays to the front line battlefield of the enterprise software companies fighting to control mission critical infrastructure/systems
The emerging battlefield looks like this…(BI is not about BI anymore)
Company Revenue ($M)2008
Share %2008
Growth %2008
SAP 1589 20.4 17.8 SAS 879 11.3 11.0 IBM 800 10.3 5.1
Oracle 701 9.0 17.5 Microsoft 649 8.3 16.9
Reporting & Analytics
Application Led Strategy(SAP & Oracle)
Infrastructure Led Strategy(IBM, MS)
Do Your Systems Talk Business? |
Delivered through a familiar environment
Integrated into business productivity infrastructure
Built on a trusted and extensible platform
Microsoft BI Vision & StrategyDemocratizing Business Intelligence
Improving organizations by providing business insights to all employees leading to
better, faster, more relevant decisions
Do Your Systems Talk Business? |
Secured, Well-Managed Infrastructure
Business Productivity InfrastructureStreamline the way people do business
BusinessIntelligence
Enterprise ContentManagement
Workflow SearchBusiness
DataCatalog
ExtensibleUI
OpenXML FileFormats
WebsiteAnd
SecurityFramework
UnifiedCommunications
Collaboration
Empower Your People
Self-Service access & insight
Familiar interface &
tools you own today
Improve Organization
al Effectivenes
s
Alignment, Accountability & Ownership
Collaborative across your value chain
Enable IT Efficiency
Trusted, scalable &
secure
IT Management
& Interoperabilit
y
Low Total Cost of Ownership
Leverage your existing Infrastructure
Microsoft Business IntelligenceInvestment Strategy
Do Your Systems Talk Business? |
Business User Experience
Microsoft Business IntelligenceGet more out of products you already own
Data Infrastructure and BI PlatformAnalysis ServicesReporting ServicesIntegration ServicesMaster Data ServicesData MiningData Warehousing
Business Collaboration PlatformDashboards & ScorecardsExcel ServicesWeb based forms & workflowCollaborationSearchContent ManagementLOB data integration
Familiar User Experience Self-Service access & insightData exploration & analysisPredictive analysisData visualizationContextual visualization
Business Collaboration Platform
Data Infrastructure & BI Platform
Do Your Systems Talk Business? |
DELIVERY
END USER TOOLS AND PERFORMANCE MANAGEMENT APPLICATIONS
BI PLATFORM (RDBMS, ETL, OLAP, Reporting)
The Microsoft BI Platform End-To-End Solution
Mainframe/ Departmental Systems
Do Your Systems Talk Business? |
DELIVERY
END USER TOOLS AND PERFORMANCE MANAGEMENT APPLICATIONS
BI PLATFORM (RDBMS, ETL, OLAP, Reporting)
The Microsoft BI Platform End-To-End Solution
Mainframe/ Departmental Systems
Focus on
Do Your Systems Talk Business? |
Function Software Competition Components
RDBMSOracle, DB2, Informix, Sybase…, Teradata SQL SERVER
ETL
Datastage, Genio, Informatica… INTEGRATION
SERVICES
DBMS OLAP
Hyperion Essbase – Oracle -, SAS (OLAP) Cognos Powerplay, Microstrategy…
ANALYSIS SERVICES
Reporting& ad-hoc query
SAP-BO XI, Reportnet (Cognos), Oracle-Hyperion BI (ex. Brio) – Microstrategy
REPORTING SERVICES
SQL Server has 4 INDEPENDENT components
Do Your Systems Talk Business? |
Reporting Services Video
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Enriched Visualization Gauge Examples
Do Your Systems Talk Business? |
DELIVERY
END USER TOOLS AND PERFORMANCE MANAGEMENT APPLICATIONS
BI PLATFORM (RDBMS, ETL, OLAP, Reporting)
The Microsoft BI Platform End-To-End Solution
Mainframe/ Departmental Systems
Focus on
Do Your Systems Talk Business? |
PerformancePoint Server Roadmap
Today H1 CY10Q4 CY09
support through 2017
MonitoringSharePoint 2010PerformancePoi
ntServices
Analytics
Planning
Monitoring
Analytics
PPSService Pack
3
Do Your Systems Talk Business? |
Empower Your People with Business Insights…through self-service access to the data they need
Explore data in SharePoint
Analyze data with Excel
Build reports with Report Builder
Do Your Systems Talk Business? |
Improve Organizational Effectiveness…with Dashboards that enhance productivity
Integrated Web parts:
Reports Excel Visio Charts
Maps Filters KPI’s Analytics
Do Your Systems Talk Business? |
& SQL Server 2008 R2 Parallel Data Warehouse
Parallel Data Warehouse
Scale with Confidence
Empower End Users
Improve IT Efficiency
• Excel based In-mem Analytics
• Self Service Reporting
• Re-usable report parts
• End user app. management
• SharePoint Publishing & Hosting
• App deployment meta-data
• Multi-server management
• Master Data Services
• Complex Event Processing
• Support for up to 256 cores
• MPP Support for 100TB+ DW(Massively Parallel Processing)
• Appliance-like DW on industry standard HW
• Hub & Spoke Architecture
• Multi-Temperature
Do Your Systems Talk Business? |
Empower End Users
End User discovery &
analysis
Search reports & BI apps via SharePoint
Access reports & BI apps via the web
Interactively analyze and
explore reports & BI apps
End User authoring
Access & prepare data in Excel
Author models & BI apps in Excel
Author reports in Report Builder
End User sharing &
collaboration
Publish reports & BI apps to SharePoint
Publish & re-use report sub-
components
Publish & re-use BI apps as data
sources
Lower cost by reducing IT backlog & dependency
Do Your Systems Talk Business?
Managed Self Service BI
SQL Server 2008 R2 PowerPivot
Do Your Systems Talk Business? |
PowerPivot - Managed Self Service BI
Bridges the needs of the end user and IT audiences
... use familiar & intuitive tools without requesting support
… manage hardware usage and provision resources
I.T. • Monitor
• Provision• Administer• Secure• Track dataU
sers
• Find & Re-use• Model &
Author• Personalize• Share• Analyze
User created
BI solution
s ManagePublish
Author Monitor
Do Your Systems Talk Business? |
PowerPivot Video
Do Your Systems Talk Business?
Leaders Quadrant for Gartner BI Platform
“Microsoft offers thebest BI software quality of all the megavendors”
“Pricing of its BI products makes them an economically attractive offeringthat will be considered by many organizations”
Do Your Systems Talk Business? |
Case StudyDriving Business Performance and Lowering Cost with Microsoft BI
Customer Business Challenges
• Highly competitive market, and TDC is facing fierce competition and declining profits
• TDC has initiated cost cutting programs to improve the bottomline - by reducing number of employees and freeze on the IT budget
• The business has limited ability to manage its business proactively and effectively due to complex legacy systems and processes
Solution
• Leverage Microsoft BI enterprise wide to be able to make faster and better decisions – while lowering costs through one standardized BI platform across the enterprise
• The Microsoft BI platform (Office, Sharepoint and SQL Server) will be serving 10.000 users, and handling 50TB+ data
• TDC is decommissioning existing solutions from IBM and SAS Institute
Customer Results/Benefits
• Better and faster decision making
• One stop information shop (portal) – providing role specific insight
• The business value of better insights (ROI) using Microsoft BI has been proven to range from 6.000 - 35.000%.
• TDC expects to yearly save $3 million by decommissioning IBM and SAS Institute
• Reduced need for support with a factor 10:1 due to ease of use and self service BI
TDC (www.tdc.com) is the leading provider of communication solutions in Denmark and a strong player in the Nordic business market with more than 15.5 million customer relations
Do Your Systems Talk Business?
BI – Target Customer Profiles
Actively evaluating BI solutions Has large amounts of data in disparate
systems Recognizes the difficulty end-users are
having in gathering the information they need to make timely/accurate business decisions
IT looking to offload the burden of generating ad-hoc reports for their end-users
Significant investment in Microsoft technologies (SharePoint®, SQL Server®, Office®) and expertise
Do Your Systems Talk Business?
Success Factors1. Get proper sponsorship and resources for
the project (nothing new)
2. Create the right metrics and standardise their definitions
3. Design a compelling user GUI
4. Plan ahead to ensure user adoption and be prepared to drive organisational change
Do Your Systems Talk Business?
BI Scenarios in Economic DownturnScenario BI Benefits Probing Questions
Finance and Cost ManagementHelping businesses to identify cost cutting opportunities and improve financial visibility
• Understand and monitor cost• Minimize manual processes• Compare results with budgets
• How good a view of cost drivers do you currently have? Do you feel you can identify cost cutting ppportunities without sacrificing quality?• Are you currently able to analyze the costs of serving customers and segments as well as product and channel profitability? How satisfied are you with your analytics?
Operations ImprovementHelping businesses free cash from operations while maintaining operational strength
• Identify process inefficiencies• Analyze operational costs• Streamline the supply chain
• Are you able to monitor performance and costs in real time in order to make sound business decisions?• Would you like to be able to streamline your supply chains in order to free up cash from operations?• If you could reduce costs and increase productivity by automating manual reporting and streamlining
Sales and MarketingHelping businesses strengthen their customer base and find new sources of revenue
• Track sales effectiveness• Protect your customer base• Find new revenue sources
• How good a view do you have into your customer base? Would it be valuable to you if you could identify key customers and to understand theirchanging needs and behavior?• Right now, are you able to proactively seek ways to help your customers deal with the economic downturn?
Do Your Systems Talk Business? |
Differentiate Your BI Offering?
Do Your Systems Talk Business?
Drive Value Through Technical Differentiation
Must Have Good to Have Partner Differentiator
In order to get started, you will need to be proficient at:
• Data Integration• Data Warehousing• Reporting• Data Mining• Scorecards/Dashboard
Must also have the ability to implement:
• Enterprise wide centralized scorecards
• Self Service Reporting • Centralized data
management
To implement these, partner must understand:
• Analytics• Datamarts• Cubes• Dynamic Scorecarding via
SharePoint
In order to differentiate partner should develop an in-depth knowledge of:
• SQL Server 2008• PerformancePoint
Services• Visio or Silverlight for
Data Visualization (Geospatial)
• MapPoint/Bing Maps
Have domain/Industry or functional knowledge allowing for the development of strategy driven enterprise scorecards and processes
Product Proficiency:SQL Server 2008Analysis Services and Reporting Services, SharePoint ServerPerformancePoint Services
Product Proficiency:SQL Server 2008, SharePoint Server, PerformancePoint Services
Product Proficiency:SharePoint Server 2010, PerformancePoint ServicesSQL Server 2008 R2
Do Your Systems Talk Business?
The“Technology”
The“Business”
Close The Gap Throttling BI Adoption
Information Management Project Team
Project Manager
Solution Designer
AnalystTechnical Architect Technical
Staff
Technical Staff
Technical Staff
Technical Staff
Business Value Planning Services (BVPS)http://microsoftbvps.com
the gap
Do Your Systems Talk Business? |
www.microsoft.com/bi
Do Your Systems Talk Business? |
AGENDATopics Official Session Title Time Start Time
Registration Breakfast 15 min 8:30am
APO v2 Introduction - Customer Pain Points and Imperatives: the 4 App Platform Business Imperatives 1 hour 09:00
APO Opportunities Trends and Partner Opportunities through the 4 App Platform Business Imperatives 1 hour 10:00
Coffee Break 15 min 11:00
Selling SQL Server 2008 EE through Business Intelligence
Overview of the 6 App Platform Capabilities – The Business Intelligence Pains and Imperatives 45 minutes 11:15
Oracle Compete Winning the platform against Oracle! 30 minutes 12:00pm
LUNCH LUNCH LUNCH 12:30
SQL Server EE Selling Advanced Data Platform Solutions Built on SQL Server 2008 R2 and EE 50 minutes 13:30
Application Integration Selling Application Integration 50 minutes 14:10
Coffee Break 10 min 14:50
Partnering in Ireland Partnering with Microsoft 40 min 15:00
Conclusion Next steps – Evaluation – End of the Session 10 min 15:40
Do Your Systems Talk Business?
Microsoft Application Platform
Grow Your Business - Win the Platform Against Oracle
Do Your Systems Talk Business? |
Microsoft Application Platform SWOT Strengths
• Strong customer value prop in a tough economy
• Widely-adopted platform: Windows, Office, SQL Server
• Strong integration between platform and apps
• User familiarity • Strong ecosystem
Weaknesses• Brand perception• Not a dominant player
in the enterprise business apps business: ERP, CRM, industry & LOB
• Lack of vertical selling capacity
Opportunities• Global recession• Business intelligence as a
key IT and business priorities
• Cloud computing – integrated on-/off-premise offering
• Availabilities of strong lineup of products
• Industry consolidation
Threats• Competition: Oracle & IBM
both with strong end-to-end solutions
• Price erosion in server hardware
• Industry consolidation
Do Your Systems Talk Business? |
#
of
CV
E
Notes: Updated as of 10/18/2007. Vulnerabilities are included for SQL Server 2000 , SQL Server 2005 . Oracle (8i, 9i, 9iR2, 10g, 10gR2)Query for Oracle was run with vendor name: ‘Oracle’ , and product name: ‘any’ (all database product name variations were queried) .Query for Microsoft was run with vendor name: ‘Microsoft ‘ ; product name: ‘Microsoft SQL Server’; version name: ’Any’
Source: NIST National Vulnerability Database
2002 2003 2004 2005 2006 20070
40
80
120
160
24
3 0 0 0 0
46
12
25
61
144
41
SQL ServerOracle Database
Critical Security Vulnerabilities
Do Your Systems Talk Business? |
Oracle outcharges Microsoft in RDBMSMicrosoft outgrows Oracle in RDBMS.
Source: IDC analysis, CY2008
CY07 CY08 $-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
$3,478 $4,000
$8,166
$8,901
MicrosoftOracle
$M
Oracle
Microsoft
CY08 revenue share: 43%
FY08 unit share: 12%
YoY Growth: 9% YoY Share Shift: -
0.6%
CY08 revenue share: 20%
FY08 unit share: 33%
YoY Growth: 15% YoY Share Shift:
+0.7%
Do Your Systems Talk Business? |
ORACLE’S BUSINESS MODELOracle is still DB-centric - they yield $4 where MSFT make $1
89Source: Team analysis, ORCL 10k and other financial statements; IDC unit & revenue reports
MSFT leads in unit share …Unit share DB , FY2008
Database driving 2/3 of ORCL Operating income
ORCL’s reaps ~3.9x revenue per Database unit as MSFT
— Large Tier 1 Installations with Higher Enterprise Edition Mix
— Up selling of Database Options (~25% of new DB Rev)
— 95%+ Annuity/ Maintenance attach
33%
ORCL
12%
MSFT
27%
MSFT
ORCL
38%Rev Share DB, FY 2008)
0.4x
… but lags in revenue share
1.4x
Oracle continues to add application shares through ISV acquisitions.
Source: IDC data, Microsoft analysis
Discret
e Man
ufacturin
g
Public Se
ctor /
Educati
on
Retail /
Wholes
ale
Proces
s Man
ufacturin
g
Bankin
g/finan
ce/Acco
unting
Other (H
ealth
care /
Consumer
svcs)
Ent. R
esource
Mgm
t (ERM)
Cust. Rela
tionship M
gmt (C
RM)
Manufac
turing &
Supply
Chain
Engin
eerin
g Applica
tions $-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
$10,000
#3 #2 #1 SAP IBM ORCL MS
10%
1%
8% 3
%4%
3%
3%
2%
12%
6%
While Oracle competes with partners…
ORACLE : “Do It Ourselves”
• Direct sales culture intensifies channel conflicts
More vertical stack integration reduce partner revenue streamsDecreasing new business dries service pipeline
Deeper discounts on licenses erodes partner margin
Exclude partners from participating in maintenance & support business
... Their Customers are Unhappy...
• Oracle raised prices by 15%
• Don’t get locked into paying more
• Oracle receives negative news
• Microsoft TCO advantage recognized
• Time to learn about SQL Server
“What we are telling clients right now is that it’s a very difficult time to buy Oracle licensing. There are so many major issues occurring all at the same time. “
Eliot Colon, President, Miro Consulting
“Oracle’s decision to raise list price by 15% to 20% is cause for concern for both existing and prospective customers” Duncan Jones, Forrester
Research
“How does Oracle get away with higher prices during a recessionary period?. Because its customers are locked in by the proprietary model…” ZDNet
“Oracle can afford to hike prices like this because people can’t change their database vendor overnight”
CIO
“We have been conducting surveys of software vendors for some years now and, Oracle is always at or near the top of vendors that concerns users over issues like price. These price increases look very high” Tony Lock, Freeform
Dynamics
“Unlike price increase for food, fuel and many other commodities, the changes in software don't stem from a shortage of supply or a rise in demand. They are attempts by software makers to increase their bottom lines”
Ben Worthen, Wall Street Journal
Click to open the IDC report
Click to open Larry Ellison’s transcript
Do Your Systems Talk Business? |
Growth Opportunities are Abundant.
Grow share vs. Oracle
Surround ORCL Installed Base
Replace ORCLInstalled base
Win new projects/ workloads
Win BIWin ERP / CRMWin custom app platform
Replace ORCL 10g underneath SAP Replace ORCL 10g under ISV or custom appsReplace JD Edwards with Dynamics NAV
Surround Siebel Application with SharePointSurround JD Edwards with SQL Server SPS Reporting & Analytics
New Installations
Oracle Installed Base
Upgrade Microsoft IB
Do Your Systems Talk Business? |
SQL Server Migration is your growth driver.
More than ever, customers are looking to save cost by migrating to a less expensive platform
“ The savings from moving from Oracle to SQL Server were so significant ($500K a year) that at first the numbers weren’t believed”
Migration to a lower cost, higher value platform
Cost-driven replatforming
Scenario Opportunity Customer References
Organizations are looking for ways to reduce TCO and IT complexity
“ Over the years we added new and disparate applications. This was hard to maintain”
Migration to reduce the number of vendors and standardize skills
Platform standardization
Pricing and behavior by vendors have created dissatisfaction in the market
“Our customers wanted the
kind of support available from more established companies.”
Migration to a vendor that meets end-to-end business needs
Vendor satisfaction
Do Your Systems Talk Business?
The Bottom Line – Why Partnering With Microsoft (vs. Oracle) Microsoft is all about partners – our business
model relies heavily on partners We are unlike IBM (large services force) nor Oracle (large
pool of business apps through acquisition)
Tremendous customer value proposition – lower TCO and higher ROI, faster time to market In global economic crisis, our value prop is even more
compelling and attractive to customers, as many of them have migrated to our platform
Microsoft helps you make more money – better partner economics $9.8 to $1 in Services to Software ratio $600K – 900K in average deal size , 27% average in margin
Do Your Systems Talk Business? |
Call to Action
Learn and deliver APO message and the Oracle vs. Microsoft TCO storyFormalize Solution Area Selling and workload competencies by formalizing the PSP with your PAMsDiscuss a Oracle compete design win metric with your PAMs during the PBP process
Drive SQL Server Upgrades / migrations and BI projectsEngage with LARs and Microsoft Licensing Specialist to drive APA in Net New EA, EA Renewals and licensing optimization discussionsLaunch SQL 2008 R2 campaign to generate upgrade and migration leads
Build Oracle Migration practice to grow your Microsoft platform businessDiscuss a possible Virtual App Plat TS Program pilot with your PAM and PTALeverage http://www.partnersalesresources.com
Do Your Systems Talk Business?
Resources
Oracle Compete Playbook
LAMP Compete Playbook
Partner Sales Resources
Demo Showcase on the Windows Azure Platform
BI Partner Profitability Tool
Channel Builder
Do Your Systems Talk Business? |
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Q&A
Do Your Systems Talk Business?
Microsoft Application Platform
Selling SQL Server Advanced Solutions – SQL Server Enterprise Edition Partner [email protected]
Do Your Systems Talk Business? |
AGENDATopics Official Session Title Time Start Time
Registration Breakfast 15 min 8:30am
APO v2 Introduction - Customer Pain Points and Imperatives: the 4 App Platform Business Imperatives 1 hour 09:00
APO Opportunities Trends and Partner Opportunities through the 4 App Platform Business Imperatives 1 hour 10:00
Coffee Break 15 min 11:00
Selling SQL Server 2008 EE through Business Intelligence
Overview of the 6 App Platform Capabilities – The Business Intelligence Pains and Imperatives 45 minutes 11:15
Oracle Compete Winning the platform against Oracle! 30 minutes 12:00pm
LUNCH LUNCH LUNCH 12:30
SQL Server EE Selling Advanced Data Platform Solutions Built on SQL Server 2008 R2 and EE 50 minutes 13:30
Application Integration Selling Application Integration 50 minutes 14:10
Coffee Break 10 min 14:50
Partnering in Ireland Partnering with Microsoft 40 min 15:00
Conclusion Next steps – Evaluation – End of the Session 10 min 15:40
Do Your Systems Talk Business? |
Evolution of SQL Server
Trusted
Easy to Use
Beyond Relational
2008
2005
2000
7.0Ease of
use
Mobile andDesktop
OLAPFILE
XMLRDBMS
Services
Query
Analysis
Reporting Integration
Synch
Search
CloudServer
Do Your Systems Talk Business? |
Optimize performanceManage mixed workloadsScale performance
Scalable
Ensure system availabilityMinimize planned downtimeConcurrent data access
Available
Secure data accessProtect your systemSimplify compliance
Secure
Mission-Critical Applications
Trusted Data Platform
Do Your Systems Talk Business? |
Proven Data and BI Platform
*Source: Gartner Magic Quadrant for Business Intelligence Platforms, 2008 & Gartner Magic Quadrant for Data Warehouse DBMS, 2007+Source: “Worldwide Relational Database Management Systems 2007 Vendor Shares,” Carl W. Olofson, IDC, June 2008#Source: NIST National Vulnerability Database
Over 7 Million Downloads of SQL Server 2008
In Leaders Quadrant in Gartner Magic Quadrants for DW & BI*
Leading Performance Benchmarks: TPC-H, TPC-E, & Applications SQL Server is the Fastest Growing Relational Database WW+
SQL Server has the Fewest Vulnerabilities of Any Enterprise DB#
Over 30,000 partners are offering solutions
SQL Server 2008 R2What’s New?
Do Your Systems Talk Business? |
Managed Self-Service BI
Multi-Server Management
Virtualization & Live Migration
Scalable relational database platform
Consistent, familiar model & tools
Self-managed, highly available cloud services
MPP support for 10s to 100s TB DW
Highly scalable appliances
Seamless integration with Microsoft BI
Complete Information Platform
Do Your Systems Talk Business? |
Trusted, ScalablePlatform
IT & Developer Efficiency
Managed Self-Service BI
Self-service analytics Self-service reporting Streamlined collaboration &
management
Multi-server management Virtualization & Live Migration Accelerated development &
deployment
Enterprise-level security, scalability
High-scale, complex event processing
Data consistency across heterogeneous systems
Comprehensive Platform for IT Value
Scalable relational database platformConsistent, familiar model & tools
Self-managed, highly available cloud service
MPP support for 10s-100s TB DWHighly scalable appliances
Seamless BI Integration
Do Your Systems Talk Business? |
Managed Self-Service BI with PowerPivot
Analyzing Massive Data Volumes in ExcelWith a few mouse clicks, a user can create and publish intuitive and interactive self-service analysis solutions.
PowerPivotfor Excel
PowerPivotfor SharePoint
Do Your Systems Talk Business? |
Tomorrow
Multi-server ManagementToday
Manage capacity through policies – save time, optimize resources
Control server sprawl with 1 to many management – setup is fast and easy
Single unit of deployment – increase deployment and upgrade efficiency
Increasing AvailabilityHyper-V with Live Migration
ClusterNode 1
Network Storage
ClusterNode 2
Configuration Data
Virtual Machine
Memory Content
VHD
Memory Sync
Virtual Machine
User
Massive Scale at Low TCO
Do Your Systems Talk Business?
Easy provisioning and deployment
Auto High availability and fault tolerant
Self-managing and self-healing
Database as a utility with pay as you grow scaling
Rely on Business-ready SLAs
Enable multi-tenant solutions
Manage multiple servers
Build cloud-based database solutions on a familiar relational model
Build on existing developer skills and familiar Transact-SQL syntax
Explore new data application patterns
Scalability Developer Agility
Manageability
Introducing Microsoft SQL Azure Relational Database as a Service
Do Your Systems Talk Business? |
Core
SKU
sB
readth
SKU
sStandard
Departmental, Small/Med Scale
Enterprise
Mission Critical,Large Scale
$28.8k/Proc$9.9K/Svr + $162/CAL
$7.5k/Proc$1K/Svr + $162/CAL
Client Embedded
Compact
FREE
Express
Entry-Level, Learning
FREE
Workgroup
Branch, Small Scale
$3.9k/Proc$739/Svr+$142/
CAL
Speci
aliz
ed
SKU
sDatacenter
Mission Critical,Highest Scale
$57.5k/ProcNot offered via Server/CAL
Parallel Data Warehouse
10s-100s of TB$57.5k/Proc
Not offered via Server/CAL
Web
Website & Web Apps$3.5/Proc
$15/Proc/mo (SPLA)
SQL Server 2008 R2 Editions
*Free download with MSDN subscription
Dev or Test
Developer
FREE* or $50
New In R2
All prices FPP
Standard – 25% increase Enterprise – 15% increase
New edition for the datacenter • Highest levels of scalability for
large application workloads • Aligns with Windows Server• Priced by processor, no
additional costs for multi-core
Announcing SQL Server Datacenter
High-Scale CEP Deployments w/StreamInsightFinancial Services, Web Analytics
High-scale Multi-Instance Mgmt.Central collection and reporting of database resource utilization for capacity planning
Scale-up across workloadsSupports largest SMP hardware (up to 256 logical processors)
Unlimited VirtualizationCan be combined with multi-instance management benefits for server consolidation
Key Capabilities
What’s new, what’s different
Standard Enterprise Datacenter
Memory 64GB RAM 2TB RAM OS Max
CPU Support4 Procs Up to 8 Procs
>8 Procs Up to 256 logical procs
Virtualization Licensing Virtualization 1 VM/
licenseVirtualization 4 VM/
licenseMax. Virtualization
Virtualization Support Hyper-V Live Migration Hyper-V Live Migration Hyper-V Live Migration
OLTP &
Multi-Server Mgt.
Backup Compression (new from Enterprise)
Can be a managed instance
Unicode UCS-2 Compression
Control Point for up to 25 managed instances
Unicode UCS-2 Compression
Control Point to manage max. number of instances
Business Intelligence
Componentized Reports (SSRS)
Advanced Visualization (maps)
PowerPivot for SharePointMaster Data Services
PowerPivot for SharePointMaster Data Services
SQL Server 2008 R2 SKU Differentiation
Do Your Systems Talk Business? |
Licensing for PowerPivotPowerPivot for SharePointPowerPivot for Excel
www.powerpivot.com
• PowerPivot for Excel will be available as a web download (Add-in) for Excel 2010 users.
• PowerPivot for SharePoint will require a SQL Server 2008 R2 Enterprise license (Server/CAL or per Processor) and SharePoint Server 2010 Enterprise CAL.
Do Your Systems Talk Business? |
Customer Impact
Edition SQL Server 2008
SQL Server
2008 R2
Existing Licenses under
SA
New purchases
EE Unlimited processors
Up to 8 processors
Handled on an exception basis
Will have to purchase DC for >8 processors
Memory limit = OS max
Up to 2TB memory
Current OS max = 2TB
Unlimited virtualization
Up to 4 VMs per server
license or per proc license
Will receive Datacenter for each EE license
under SA for 2 releases after R2
Will have to purchase DC for unlimited virtualization or
addional server/proc licenses for
incremental VMs
SE Memory limit = OS max
64GB Handled on an exception basis
Will have to purchase EE for >64GB memory
Continued Value Leader
2008 to R2priceadjustment
Summary of Changes
1.SQL Server 2008 R2 continues commitment to the enterprise with two new premium editions; Datacenter and Parallel Data Warehouse
2.SQL Server 2008 R2 drives value in Enterprise edition through new innovation and capabilities
3.SQL Server continues to be the TCO leader and the only vendor to not charge per core
Do Your Systems Talk Business? |
Buying Standard/Enterprise per proc Std/Enterprise Lock in 2008 prices, save 25%
& 15% respectively
Buying Standard via proc or Server/CAL at today’s price Standard with SA
50-70% in backup storage savings
with Backup Compression
Deploying Unlimited Virtualization Enterprise with SA Step up rights to Datacenter
(License-only)
Buying Enterprise for Business Intelligence or Data
WarehousingEnterprise with SA
Rights to Master Data Services
and PowerPivot for SharePoint
Buying Enterprise for Data Compression
(60-80% storage savings)Enterprise with SA
Apply Data CompresUCS-2 support (add’l10% storage
savings)
Buy SQL Server 2008 for Manageability Enterprise with SA Multi-Server Management for
up to 25 managed instances
Edition Value TomorrowBuy Today
Why Buy SQL Server Today?
Buy with SA Value TomorrowBuy Today
Summary
• New information platform vision
• Innovation coming in 2010
−SQL Server 2008 R2
−SQL Server 2008 R2 Parallel Data Warehouse
−SQL Azure
• Huge opportunity to shift perceptions
−Mission critical
−Managed self-service BI
−Cloud computing
Do Your Systems Talk Business? |
What’s new in Enterprise• Comprehensive data platform with
highest service levels for mission-critical workloads
• Built-in security, availability, and scale
• Coupled with robust business intelligence offerings
• Application and Multi-Server Management for up to 25 instances
• PowerPivot for SharePoint
• Analysis Services In-memory BI
• Master Data Services
• Data Compression with Unicode UCS-2 support
• Resource Governor
• Data Compression
• Transparent Data Encryption
• Database Mirroring Enhancements
• Scale-out BI
New Features in R2Top Features in 2008
EV
IDEN
CE
Reduce Storage RequirementsData Compression
20% to 60% compression ratios*
Provides more room to store more data, which allows more instances to share disk resources
Allows greater density and lower cost per gigabyte for data storage
Reduced data size can increase performance
“Our initial testing shows we’ll see 50 percent to 60 percent data compression using SQL Server 2008... we will also benefit from faster query performance.”
— Mazal Tuchler, BI Manager, Clalit Health Services
Server
Consolidation
10010100101001010000111110110101001
10010100101001010000111110110101001
*Stated percentages are typical but not guaranteed
EV
IDEN
CE
Make Off-Site Backups Faster and Easier
Backup Compression
50%–90% compression*
Reduced data size can increase backup and restore speed, resulting in faster disaster recovery
Reliable high-speed backup media is expensive; compression allows greater density and lower cost per GB
Smaller backups can be taken off-site more easily to protect data
“We’re anticipating an 80-percent reduction in our backup file sizes using backup compression on SQL Server 2008.”
— Peter Hammond, President, CyberSavvy
Disaster Recovery
1100101001010010
100101001010010100001111101101010010100110100101
100101001010010100001111101101010010100110100101
*Stated percentages are typical but not guaranteed
EV
IDEN
CE
Keep Mission-Critical Applications Responsive
Resource Governor
Workloads can be prioritized to prevent runaway processes from monopolizing resources and interfering with mission-critical applications
Establish service-level agreements (SLAs) with customers for predictable response times
Users will have a consistent experience, which can result in fewer service calls about slow systems
“We deal with a lot of large data feeds—both coming from manufacturers as data updates, and going out to our subscribers. Resource Governor allows us to control the percent[age] of total resources any operation can consume so that they don’t adversely impact our real-time data access.”
— Michael Steineke, Vice President, Information Technology, Edgenet
Resource
Management
Applications & Business Logic
POOL 1
POOL 2
POOL 0
LIMIT 50%
LIMIT 30%
LIMIT 20%
110010100101 110010100101 110010
LOAD 25%
110010100101 110010100101 110010
LOAD 45%
110010100101 110010100101 110010
LOAD
15%
EV
IDEN
CE
Keep Mission-Critical Applications Responsive
Resource Governor
Workloads can be prioritized to prevent runaway processes from monopolizing resources and interfering with mission-critical applications
Establish service-level agreements (SLAs) with customers for predictable response times
Users will have a consistent experience, which can result in fewer service calls about slow systems
“We deal with a lot of large data feeds—both coming from manufacturers as data updates, and going out to our subscribers. Resource Governor allows us to control the percent[age] of total resources any operation can consume so that they don’t adversely impact our real-time data access.”
— Michael Steineke, Vice President, Information Technology, Edgenet
Resource
Management
EV
IDEN
CE
Encrypt Your Data On-the-FlyTransparent Data
Encryption
Encrypt the entire database on the disk to protect against lost or stolen disks or backup media
Does not increase database size and has minimal performance impact
Does not require application changes
Backups are automatically encrypted
Protects against direct access to database files
“With SQL Server 2008 we have transparent encryption, so we can easily enforce the encryption of the information in the database itself without making any changes on the application side.”
— Ayad Shammout, Lead Technical Database Administrator, CareGroup HealthCare System
Security and
Governance
EmployeeMarc BoyerSalary: $40.000
110010100101001010011101011001010011000111
11001010010100101001
11001010010100101001
11001010010100101001
EV
IDEN
CE
Separate Encryption Keys from Data
Extensible Key Management
“Defense in depth” makes unauthorized access to data harder by storing encryption keys away from the data
May facilitate separation of duties between db owner and data owner
Uses HSM for encryption and decryption which may result in performance gains
Enables centralized key management across organization
…SQL Server 2008 helps CareGroup comply with HIPPA data encryption requirements… SQL Server 2008 delivers an excellent solution… by supporting third-party key management and hardware security module products.
— CareGroup Case Study
Security and
Governance
EmployeeMarc BoyerSalary: $40.000
11001010010100101001110101100101001
EV
IDEN
CE
Unplanned Downtime
Increase Flexibility and Speed Recovery
Virtualization
Increases deployment flexibility by running SQL server inside a virtualized OS, which allows it to be easily moved to another server
Allows unlimited virtual machines when all physical processors are licensed
Removes the 90-day wait between server moves when moving licenses to other servers in a server farm
Forty-six percent (46%) of retailers are seeking to respond to issues and failures of applications and systems.
— Virtualization in Retail Survey 2008
Unplanned Downtime
Virtual
Servers
Host Server
Applications & Business Logic
Scenario
Planned Downtime
Business Impact
ENTERPRISE EDITION provides the tools necessary to ensure high availability while still allowing for the maintenance time necessary to keep your servers secure and well-maintained.
Balance Maintenance With AvailabilityIn a worldwide economy, data needs to be available 24 hours a day. However, systems still need to be maintained, and finding a balance between maintenance and availability can be difficult.
Planned
Downtime
Security vulnerabilities Systems remain unpatched while organizations wait for the next maintenance window.
Uptime requirementsA commitment to 99.99% uptime leaves only 53 minutes per year for system upgrades, patching, and other tasks that might require the system to be unavailable.
Business Impact
EV
IDEN
CE
Maintain Databases Without Downtime
Online Operations
Allow routine maintenance without corresponding downtime
Online index operations
Online page and file restoration
Online configuration of peer-to-peer nodes
Users and applications can access data while the table, key, or index is being updated
We recommend performing online index operations for business environments that operate 24 hours a day, seven days a week, in which the need for concurrent user activity during index operations is vital.
— SQL Server Books Online
Planned
Downtime
Applications & Business Logic
IndexTable
7
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0
2345
15
2340
15
4270
Deleted
3
5
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Deleted
IndexTable0
3
4
Deleted
7
56
Deleted
EV
IDEN
CE
Maintain Databases Without Downtime
Online Operations
Allow routine maintenance without corresponding downtime
Online index operations
Online page and file restoration
Online configuration of peer-to-peer nodes
Users and applications can access data while the table, key, or index is being updated
We recommend performing online index operations for business environments that operate 24 hours a day, seven days a week, in which the need for concurrent user activity during index operations is vital.
— SQL Server Books Online
Planned
Downtime
Upgrade Servers Without Downtime Planned
Downtime
Hot-Add CPU and RAM
Dynamically add memory and processors to servers without incurring downtime
Requires hardware support for either physical or virtual hardware
Applications & Business Logic
1100101001
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0
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0
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0
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011100101001
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0
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01 11001
0
1100101001
011100101001
01 11001
0
1100101001
011100101001
01 11001
0
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011100101001
01 11001
0
1100101001
011100101001
01 11001
0
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0
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0
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0
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0
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1100101001
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Scenario
Unplanned Downtime
Business Impact
ENTERPRISE EDITION offers a rich feature set that provides high availability, increased reliability, and reduced business impact when failures occur.
Downtime Means Lost BusinessUnplanned downtime is a common problem for Internet retailers, service providers, and social networking sites. Whether it is caused by a hardware failure, overloaded servers, or another reason, unplanned downtime can mean lost revenue and unhappy customers and partners.
Unplanned
Downtime
Lost sales revenue A world-wide outage would cost Amazon.com almost $31,000 a minute. (CNET, 6/6/2008)
Lost customers Customers have other options and won’t wait for a site to come back up; and once at a competitor they may not return.
Rebates issued due to missed SLA commitment
Many companies have uptime requirements with business-to-business (B2B) customers and partners.
Business Impact
Lost data 35 percent of companies have lost mission-critical data due to unplanned downtime. (Continuity Central, 8/18/2008)
Increased costs Organizations may need to pay overtime or hire temporary workers to catch up on data entry that couldn’t be done during the downtime.
Decreased sales and customer satisfaction
Without access to customer relationship management (CRM), enterprise resource planning (ERP), or order data, the organization may not have the information necessary to address customer needs.
ENTERPRISE EDITION offers a rich feature set that provides high availability, increased reliability, and reduced business impact when failures occur.
Downtime Means Lost Productivity
Organizations come to rely on manyline-of-business applications to manage and surface the business data that is necessary for day-to-day operations. Unplanned downtime can stop business cold and leave employees idle.
Unplanned
Downtime
Business Impact
EV
IDEN
CE
Provide Powerful Failover Scenarios
Multiple-Instance Database Clustering
More than one passive node is available to host instances from multiple failovers on active nodes
Having multiple failover nodes provides greater availability
Reduces hardware costs with a shared failover node in the multiple-node cluster
Simplified setup reduces administrative costs
Because of the critical nature of the G4S application, CASON sets up the servers in a failover cluster to ensure high availability.
— CASON Case Study
Unplanned
Downtime
OfflineFailover Active
Applications & Business Logic 11001
010010111001010010111001
0
110010100101 110010100101 110010
110010100101 110010100101 110010
Active Active
EV
IDEN
CE
Automatically Handle I/O Errors Automatic Page Repair
With Database Mirroring
Detects and handles page corruption errors without user involvement
Automatically retrieves damaged data from mirror on the next request
Provides more seamless experience for users and customers
Minimizes application changes to correctly handle I/O errors
Other editions of SQL require downtime to repair the error
“This is a really powerful enhancement because prior to this … you would have to run DBCC CHECKDB … and that would likely mean taking downtime… With SQL Server 2008 Database Mirroring you can avoid the effort and downtime.”
— Glenn Berry, Database Architect, NewsGator Technologies
Unplanned
Downtime
Applications & Business Logic
Principal Mirror
EV
IDEN
CE
Increase Reliability and Performance
Peer-to-Peer Replication
Increases reliability by replicating data to multiple servers
Provides higher availability in case of failure or to allow maintenance at any of the participating nodes
Offers improved performance for each node with geo-scale architecture
Add and remove servers easily without taking replication offline, by using the new topology wizard
“[Microsoft] SQL Server 2008 replication proved to be very predictable and reliable in our testing. This helps us to create flexible and scalable replication solutions. Reliability must be at the foundation of all that we do.”
— Sergey Elchinsky, Leading System Engineer, Baltika Breweries
Unplanned
Downtime
Applications & Business Logic 11001
0100101100101100101100101
1100101001
011100101001
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0
1100101001
011100101001
01 11001
0
1100101001
011100101001
01 11001
0
Scenario
Disaster Recovery
Business Impact
ENTERPRISE EDITION has the tools to get you back up and running quickly and smoothly.
Get Back to Business FasterWhen disaster strikes, organizations need a way to quickly recover their data and resume normal operations as quickly as possible. Time spent waiting for backups to load represents lost opportunities to connect with customers, partners, and suppliers.
Disaster Recovery
Lost business 86 percent of companies stated that any unplanned downtime causes a business issue. (Continuity Central, 8/18/2008)
Higher costs Fully redundant disaster recovery centers that can begin service immediately are difficult to create and maintain.
Lost data Data that hasn’t been backed up yet or isn’t restorable is either lost forever or must be recreated.
Business Impact
EV
IDEN
CE
Reduce Impact of Backup Errors
Mirrored Backups
As databases grow, the probability increases that failure of a backup device or media will make a backup non-restorable
Mirroring a media set increases backup reliability by reducing the impact of backup-device malfunctions
Having a mirror can resolve some restore errors quickly by substituting mirrored media for damaged backup media
The backup media mirroring feature of SQL Server enables you to perform a mirrored backup of a database to multiple backup devices, which greatly increases the reliability of backups in case of faulty media or a lost backup device.
— High Availability White Paper
Disaster Recovery
1100101001010010
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1100101001010010
1100101001010010
1100101001010010
1100101001010010
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1100101001010010
1100101001010010
Scenario
Resource Management
Business Impact
ENTERPRISE EDITION has the capabilities to manage resources and ensure efficient, predictable response times.
Manage Database ResourcesReporting and other data-intensive business processes can put a higher than normal load on database servers. Many of these processes are not urgent but still compete with the normal workload, which causes delays and makes business applications less responsive.
Resource
Management
Increased cost Impatient users call the help desk, which raises support costs. Additional servers purchased to handle spikes sit idle most of the time.
Lost productivity Users postpone tasks because those tasks take longer than normal.
Customer and partner satisfaction
Mission-critical tasks are slowed down by reports that are important but not urgent. Customers and partners are unable to get the information they need in a timely manner.
EV
IDEN
CE
Provide Faster, More Scalable Reporting
Scalable Shared Databases
Reduce costs and increase reliability when scaling out reporting servers
Guarantee an identical view of reporting data from all servers
Redirect an application to a different reporting server if one server becomes unavailable
Reduce storage requirements
Scalable shared databases provide scale-out of reporting databases using commodity servers, workload isolation with each server using its own memory, CPU, and tempdb, and a guarantee of identical data from all reporting volumes.
— SQL Server Books Online
Resource
Management
Reporting Servers
SAN
Read / WriteRead Only
110010100101 110010100101 110010
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110010100101 110010100101 110010
LoadingReporting
Valves
EV
IDEN
CE
Provide Faster, More Scalable Reporting
Scalable Shared Databases
Reduce costs and increase reliability when scaling out reporting servers
Guarantee an identical view of reporting data from all servers
Redirect an application to a different reporting server if one server becomes unavailable
Reduce storage requirements
Scalable shared databases provide scale-out of reporting databases using commodity servers, workload isolation with each server using its own memory, CPU, and tempdb, and a guarantee of identical data from all reporting volumes.
— SQL Server Books Online
Resource
Management
Scenario
Server Consolidation
Business Impact
ENTERPRISE EDITION supports multiple consolidation scenarios to provide flexibility and choices in reducing server and storage needs.
Get the Most from Fewer ServersReduce the significant costs associated with server farm hardware, software licenses, electricity, cooling, maintenance, and administration by consolidating multiple servers onto fewer, more powerful ones.
Server
Consolidation
Increased administrationHaving multiple servers in different parts of the organization leads to needing multiple administrators to maintain, support, and patch those servers.
Higher cost Costs increase for hardware, software licensing, utilities, and data center space.
Under-utilized hardware According to Forrester Research Inc., typical Windows server utilization is in the range of 8 to 12 percent.
EV
IDEN
CE
Maximize Utilization of Database Servers
Resource Governor
Prioritized workloads allow high-impact but intermittent tasks to run side-by-side with mission-critical operations on the same server
Users have a more consistent experience, which can result in fewer service calls about slow systems
Prevent runaway queries that hold resources for extended periods of time
“Resource Governor allows us to control the percent[age] of total resources any operation can consume so that they don’t adversely impact our real-time data access.”
— Michael Steineke, Vice President, Information Technology, Edgenet
Server
Consolidation
Applications & Business Logic
POOL 1
POOL 2
POOL 0
LIMIT 50%
LIMIT 30%
LIMIT 20%
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LOAD 25%
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LOAD 45%
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LOAD
15%
EV
IDEN
CE
Leverage High-Powered Hardware
Multiple Instances
Support up to 50 named instances on a single server to consolidate onto more powerful hardware; Standard edition supports only 16
Protect data through unique security contexts of each named instance
Provide the opportunity to reduce power consumption, rack space, and management costs as servers typically have only 15 to 20 percent utilization
Server consolidation on a truly scalable platform… not only can deliver positive economic advantages in the short term, but can position organizations for lower operating costs, and improved service delivery for years to come.
— Server Consolidation Case Study by Alinean
Server
Consolidation
Scenario
Security and Governance
Business Impact
ENTERPRISE EDITION has the tools to secure data and track its use to limit the possibility of data loss.
Increase Security and AuditingData is the lifeblood of business, key to day-to-day operations, and long-term success. Lost or stolen customer data can mean losing customer trust, paying fines, and handling lawsuits. Compromised data that is associated with products or research and development can mean loss of competitive advantage. Companies need to know who is seeing that data.
Security and
Governance
Cost of security breach A security breach can cost nearly $14 million per incident; $182 in notifications for each compromised record.
Lost customers On average, 2.6% of an organization’s customers will move to a competitor after a security breach.
Loss of intellectual property
Losing intellectual property can result in costs of gathering the data and lost competitive advantage.
EV
IDEN
CE
Enable World-Class ComplianceCommon Criteria
Certification
Requirement for many governments, industries and enterprise customers
SQL Server 2008 Enterprise achieved Common Criteria (CC) compliance at EAL1+ (Evaluation Assurance Level)
Represents the third time for CC compliance and the first time for a 64-bit version of SQL Server
In formal evaluation at EAL4+ and for compliance with NSA DBMS Protection Profile V1.2The Common Criteria was designed by a group of nations to
improve the availability of security-enhanced IT products, help users evaluate IT products for purchase, and contribute to consumer confidence in IT product security.
— SQL Server Books Online
Security
Key Criteria
Security functions: Access control, audit, management, identification & authentication, session handling and memory management
Assurance components: Functional specs and high level design plus independent vulnerability testing
Environment: CC certified OS (Windows Server) and admin roles
EV
IDEN
CE
Deepen Insight into Data UseSQL Server Audit
Track reads, writes and other events to Windows Application Log and Windows Security Log
Detect misuse of permissions early on to limit possible damage
More granular audits for flexibility
Built into the database engine
Simple configuration using SQL Server Management Studio
Faster performance than SQLTrace
“The enhanced auditing tools in SQL Server 2008 enable us to track all changes to tables and other data elements in our system.”
— Ayad Shammout, Lead Technical Database Administrator, CareGroup HealthCare System
Security and
Governance
AUDIT
User:Tina MakovecAction: WRITE
EmployeeMarc BoyerSalary: $40.000
EmployeeMarc BoyerSalary: $40.000
User:Anders RiisAction: READ
Scenario
Data Mining
Business Impact
ENTERPRISE EDITION deepens business understanding by providing the means to quickly and easily analyze your data.
Deepen Insight into Your Business
The ability to analyze data for trends that predict possible outcomes can provide insight into business operations, optimize sales, limit waste, or quickly find and stop fraud.
Data
Mining
Inefficient use of resources Without an understanding of data and its implications, predicting what to sell or manufacture becomes a guess.
Lost opportunity Lack of insight can result in inability to predict customer trends and capitalize on opportunities.
Lost revenue Without the ability to spot anomalies that could indicate a problem such as fraud or improper pricing, the problem cannot be fixed.
EV
IDEN
CE
Look Only at Data That Interests You
Table Partitioning
Manage and access subsets of data quickly and efficiently
Reduce time spent troubleshooting storage allocation issues
Speed data load and maintenance operations
Take advantage of all CPUs in the machine to complete operations more quickly
“Enhancements in partition query dramatically reduce the effects of lock escalation… improving availability and improv[ing] query response time.”
— Randy Dyess, SQL Server Mentor, TechNet Article
Data
Mining
EV
IDEN
CE
Mine Through Very Large Data Sets
Query Parallelism
Enterprise edition automatically executes operations in parallel by splitting work across all the CPUs in the machine, which allows for larger queries or quicker responses
Data mining in parallel takes advantage of all CPUs in the machine to examine more data and give results more quickly
“For most large queries SQL Server generally scales linearly… this means that if we double the number of CPUs, we see the response time drop in half.”
— Craig Freedman, Coauthor, Inside Microsoft SQL Server 2005: Query Tuning and Optimization
Data
Mining
Do Your Systems Talk Business?
MSC Shipping Business objectives:
Keep the operations running optimally Delivery innovations
Core business app: MSCLink (internally-built), supported by EDI, 24x7 reliability
needed Massive amount of data – 25TB
Why chose MS BI? Integrated BI – every tool they need Ease of migration to SQL Server 2008
Resource Governor, Activity Monitor, Policy-based Management, Data Compression, Geospatial Data Type
Products used: SQL Server 2008, Visual Studio 2008
Business benefits: 30% in performance after upgrading to SQL Server 2008
EV
IDEN
CE
Why Choose Enterprise Edition?
• More than 60 features that are not in Standard edition
• Designed around technologies that address common requirements
• Provides business value by addressing common scenarios and business needs
Based on data supplied by the customer, Forrester determines that upgrading has delivered a risk-adjusted return on investment of 162 percent.
Microsoft Press Release
Do Your Systems Talk Business? |
Mission-critical data platform that delivers 160% ROI, includes enterprise business intelligence and supported by largest partner ecosystem.
SQL Server 2008 Enterprise Edition…enterprise-class for 1/3 the cost of Oracle
Cost ReductionEnterpriseBusiness Intelligence
Mission CriticalCapabilities
- Enables 99.99% uptime with AlwaysOn Technologies
- Fewest security vulnerabilities - less patching and higher uptime
- Improve app. performance 30% or more with Resource Governor
- Improve performance up to 70% over previous versions
- Enterprise reporting and analytics for no additional cost, other vendors charge
- Reduce DW storage costs up to 90% and reduce backup storage by 66% with compression
- Scale to thousands of users with Scale-out Report Servers
- 50% better performance with Analysis Services Enterprise enhancements
- Reduce HW, licensing and operational costs up to 50% through consolidation and virtualization
- Save up to $100K in 3rd party SW by using built-in tools like Encryption and Performance Monitoring
- Best manageability, requires fewer DBAs
- Cut IT labor costs by 25% and ongoing SW support costs up to 85% for SAP
Do Your Systems Talk Business? |
© 2009 Microsoft Corporation. All rights reserved.Microsoft, SQL Server, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft
cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Do Your Systems Talk Business?
Microsoft Application Platform
Selling Application Integration
Do Your Systems Talk Business? |
AGENDATopics Official Session Title Time Start Time
Registration Breakfast 15 min 8:30am
APO v2 Introduction - Customer Pain Points and Imperatives: the 4 App Platform Business Imperatives 1 hour 09:00
APO Opportunities Trends and Partner Opportunities through the 4 App Platform Business Imperatives 1 hour 10:00
Coffee Break 15 min 11:00
Selling SQL Server 2008 EE through Business Intelligence
Overview of the 6 App Platform Capabilities – The Business Intelligence Pains and Imperatives 45 minutes 11:15
Oracle Compete Winning the platform against Oracle! 30 minutes 12:00pm
LUNCH LUNCH LUNCH 12:30
SQL Server EE Selling Advanced Data Platform Solutions Built on SQL Server 2008 R2 and EE 50 minutes 13:30
Application Integration Selling Application Integration 50 minutes 14:10
Coffee Break 10 min 14:50
Partnering in Ireland Partnering with Microsoft 40 min 15:00
Conclusion Next steps – Evaluation – End of the Session 10 min 15:40
Agenda
• Application Integration Market
• Overview Microsoft Application Platform
• Application Integration Scenario
• Partner Presentation
−Advantages of Microsoft Application Platform
−Case Studies
• Q & A
Do Your Systems Talk Business? |
The Legacy IT Aggregation of disparate technologies over 30 years
Mainframe Applications
PersonalComputing
Connected Applications
Internet-Connected
Applications
Services-Based Applications
Host SystemsEarly – mid 1980s
Internet-EnabledMid 1990s
Client ServerLate 1980s – mid 1990s
Composite /Services-Based
Mid 2000s – . . .
Mainframe
Applications
Mainframe
Applications
PersonalComputing Mainframe
Applications
ConnectedApplicationsPersonalComputing
MainframeApplications
ConnectedApplications
PersonalComputing
Internet-
Connected
Applications
Do Your Systems Talk Business? |
Flexible Scalable Interoperable
Secure Manageable
Effective Application Delivery
Process
Technology
People Familiar, flexible and productive tools
Project and Process Management
Clear process guidance Compliance and risk management
Supports structured andsemi-structured processes
Do Your Systems Talk Business? |
Common IT Solution Areas
What Does IT Look Like Today? Meeting the needs of the business
Sales Innovation Management
EnterprisePerformance Mgmt
Document &Records Mgmt
Supply Chain Planning & Execution
Marketing Product Life-Cycle Management
Business Process Analysis
Regulatory Compliance &
Controls
Supply Chain Visibility &
Collaboration
Customer ServiceRisk Analytics &
Reporting Payment Services
Customer Insight Treasury & Cash Management
Common Business PrioritiesGovernance,
Risk, & Compliance
OperationsInnovationCustomers Performance
Do Your Systems Talk Business? |
Innovation Challenges Every solution has a new
interface
Solution delivery takes a long time
Solutions do not meet business needs
Operations Challenges Existing investments do not work
well with each other
Each solution requires new management skills and tools
Inconsistent security standards lead to compliance and other issues
Silo Solutions Create Challenges
Short-term investments
Traditional Approaches
Silo solutions address individual needs
Do Your Systems Talk Business? |
Is There a Better Way?
Lower total cost of ownership
(TCO)
Innovate and grow your business
Optimized Infrastructure
Enterprise Applications
An integrated, unified platform for multiple applications
Other Partners &Customers
ERP Finance Inventory CRM Operations ???
Familiar and Intuitive User Interface
Do Your Systems Talk Business?
ExistingApplications
InfrastructureSQL ServerWindows
OracleSolaris
SQL ServerWindows
Oracle DBUnix
DB2Z/OS
Other Partners &Customers
ERP Finance Inventory CRM Operations
Today's IT Landscape: The Applications Are Here To Stay
New product
idea portal
New product portfolio analysis
Financial reporting
New Regulator
y compliance portal
Compliance reports
Supply chain
integration
Trading partner portal
Sales forecasts
and reports
Operations
Sales force
automation
Customer service
Procurement: Deployment:• On-Premises• Off-Premises/
Hosted• SaaS/Cloud• Hybrid
• Build• Buy (off the shelf)• Buy and
Customize
Do Your Systems Talk Business?
High cost Manual processes
Lack of processes visibility
Lack of collaboration with business
partners
INEFFICIENT PROCESSES
What Are the Customer Pain Points that we are trying to address
Disparate systems
Proprietary data formats,
messages, schemas
Investment in Legacy systems
INCONSISTENT
INFORMATION
Changing business environment
New Standards and Compliance
requirements
Changing trading
partners/vendors
LACK OF BUSINESS AGILITY
Application Integration Market• Total Application
Integration Market(Software License ) −2006: $12.5 Billion
−2007: $14.1 Billion
−2008: $15.1 Billion
• Highlight:(Microsoft Research)−Services to
Software revenue ratio is roughly $9.8 to $1
−Average deal size $987K
Total AIM Software Revenue Market Share by Sub segment, 2006-2008 (Millions of Dollars)
Source: Gartner (April 2009)
North Amer-
ica
Latin Amer-
ica
West-ern Eu-
rope
Eastern Europe
Middle East and
Africa
Asia/Pacific
Japan0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
0%
5%
10%
15%
20%
25%
30%
2007 2008 Growth 2007-2008
Revenue (Millions of Dollars)
Growth
Application Integration Scenarios
1Building
SOA Enabled
Applications
2Applicatio
n to
Application
Integration (A2A)
3Business
to Business Integrations (B2B)
4Data Level
Integration
Integration Challenge
CRM
HR
E-Commerce
ERP
ERP
HR System
Microsoft XBox Contract Manufacturer
Application to Application (A2A)
Business to Business (B2B)
Firewall
Do Your Systems Talk Business? |
BizTalk Server “Directs the Traffic”
Office 2007Office 2007
SAP on Oracle DB
SharePoint
SQL for BI
IBM Mainframe or AS/400
Bank
UPS / FedEx
Partner Warehouse
XML
SW
IFT
FTP
HIS
SAP
Do Your Systems Talk Business? |
BizTalk Simplifies Interoperability with the “out of the box” components
“Adapters in the Box”
MQ MSMQWSEHTTPSMTPFileFTPPOP3 SOAPSWIFTHL7RosettaNetHIPAASQLWCF AdapterSharePoint
SAPOracle E-
BusinessSuitePeopleSoftJD EdwardsOneWorld XEJD EdwardsEnterprise1Oracle ODBCSiebelTIBCO
RendezvousTIBCO EMSEDI/AS2• X12 and EDIFACT
support• Drummond
Interoperability Certification
Host Applications • IBM mainframe
zSeries (CICS and IMS)
• Midrange iSeries(AS/400)
IBM DB2 • Mainframe DB2
for z/OS• Midrange DB2/400• DB2 Universal
Database for open platforms (AIX, Linux, Solaris,and Windows)
Host Files
Do Your Systems Talk Business? |
BizTalk Server Fundamentals
ReceiveAdapter
Message Box
Orchestration
Receive Port Send Port
SendPipeline
Message Path
Incoming Message
XML Message
Outgoing Message
Receive Pipeline
Data Mapping
Data Mapping
XML Message
XML Message
Subscriptions
SendAdapter
Do Your Systems Talk Business? |
BizTalk Server
Do Your Systems Talk Business? |
BizTalk Server Mapping
BizTalk Supports Different Patterns
IBM Legacy APP
CRM
Business Partner
E-Commerce
ERPERP
CRM
Business Partner
E-Commerce
IBM Legacy APP
Hub & SpokeEnterprise
Service Bus
Do Your Systems Talk Business? |
BizTalk Server B2B
Supplier B
BizTalk Server 2009
BizTalk Server 2009 Other Integration Platform
Supplier A
Purchasing Application
ERP Application
ERP Application
Customer
Do Your Systems Talk Business? |
BizTalk ServerBusiness Integration Server
INTEGRATE | AUTOMATE | SIMPLIFY
DATA
MESSAGES
EVENTS
AGILE BUSINESS
APPLICATIONS
DEVICES
PARTNERS
CONSISTENT INFORMATION
ADAPTABLE PROCESS
Do Your Systems Talk Business? |
BizTalk ServerBusiness Integration Server
RFID and Sensor Platform
Business Rules Engine
Business Activity Monitoring
Line of Business ConnectivityReliable
Messaging/Orchestrati
on
B2B Integrations
Do Your Systems Talk Business? |
BizTalk ServerBusiness Process Management
Messaging
Orchestration Business Activity
Monitoring Services
Microsoft Excel
Information Workers
Other Clients
Business Rule Engine
If … Then …
If … Then …
If … Then …
BizTalk Server 2009
Applications
Office PerformancePointServer
Do Your Systems Talk Business? |
BizTalk ServerBenefits
•Simplify and automate interoperability to reduce costs and errors
•Gain critical insights on business processes and performance
•Promote agility and manageability
•Integrate to eliminate redundancy
•Automate business interactions with partners
BizTalk Adds Enterprise Credibility to the Microsoft Application Platform
8500 Global Customers benefit from using BizTalk Server
81% of the Global 100
6 of the 8 largest U.S. Pharmaceutical Companies
4 of the 5 largest U.S. Electronics Parts Manufacturers
9 of 10 largest U.S. Telecommunications Companies
9 of the 10 largest Aerospace and Defense Companies in the U.S.
5 of the 8 largest U.S. Chemical Companies
4 of the 5 largest Railroads in the U.S.
9 of the 10 largest Insurance Companies in the World
Do Your Systems Talk Business? |
Gartner App Infrastructure For New SOA
Application Project
Gartner Back End App Integration (Dec 2008)
Microsoft Validated as Thought Leader in the App Integration Space
Gartner AppInfrastructure
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Microsoft Is Committed to BizTalk
Release rhythm every 2 years
BizTalk Server 2009
BizTalk Server “7”
BizTalk Server “8”
New & Enhanced Scenarios
• Low-latency • ESB• B2B• BI/BAM• Asset Tracking
(RFID)
Faster Time to Solution Productivity
• e.g. Complex Mapping
Better Together
• Integration with the latest MS platform
Updated platform support
SOA and Web Services
Business to Business Integration
Developer & Team Productivity
Main themes for the future releases of BizTalk Server
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Sales Strategy and Execution Tactics
Go after the low hanging fruit
- EDI- Mainframe Integration
- Connecting to ERP/SAP
- RFID
Cross-Sell- SharePoint- Dynamics- Visual Studio/.NET- System Center
New BizTalk Customers
Up-Sell- Target HIS or Branch
edition customers- Position ESB Toolkit- Include in APA deals
Renew/Upgrade- Target install base of
BizTalk Server 2006 or before
- Target monthly SA expirations
Existing BizTalk
Customers
Solution Selling by Industry Solution Areas
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Cross-Sell With SharePoint SharePoint – point to point with LOB for simplest
scenarios
Cross-Sell BizTalk (application integration) and SharePoint (UI) when: Integration of two or more disparate LOB systems Does process monitoring matter to your customer? Mainframe or B2B integration required? Move to Enterprise Service Bus to avoid “Glue code”
Propose integration by configuration not by code
Target cross-sell opportunities using BizTalk Customer Targeting Reports
Data Integration Challenge
• Large amount of data needs to be transferred
• Need not be real-time
• Multiple Sources & Formats
• Extract, transform, and load (ETL)
−Extracting huge amounts of data from outside sources
−Transforming it to fit operational needs (which can include quality levels)
−Loading it into the end target (database or data warehouse)
Data Integration with SQL Server Integration Services
Call centre: Semi-structured
data
Legacy data: Binary files
Application database
Data Warehouse
Reports
Mobile data
Cube
SQL Server Integration Services
Text miningcomponents
CustomAdapter
Standardsources
Customcomponents
Data miningcomponents
Merges
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SSIS Connectivity for Enterprise Data Versions Suggested Connector SSIS
Source & Destination
SSIS Connection Manager
SQL Server All SQL Data Access
ComponentsADO.NETOLEDB
ADO.NETOLEDB
Oracle 9iR2, 10, 11 Microsoft Connector for Oracle
Oracle MSORA
Teradata V2R6.0/1/2, 12
Microsoft Connector for Teradata
Teradata MSTERA
SAP BI 7 Microsoft Connector for SAP BI
SAP BI SAPBI
DB2 8.1, 9.x Microsoft OLEDB Provider for DB2
OLEDB OLEDB
SAP R/3 4.6c, 4.7, 5, 6
BizTalk Adapter 3.0 for mySAP
ADO.NET ADO.NET
Siebel 7.5, 7.7, 7.8, 8
BizTalk Adapter 3.0 for Siebel
ADO.NET ADO.NET
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Key Integration Partner Opportunities Enterprise App Integration/ERP
Target customers running SAP first, then all others Approach as part of every BI conversation
BizTalk Adapter for Host Systems/HIS Target customers running IBM systems First step on the road to fully migrating them
Electronic Data Interchange (EDI) Target customers using VANs who want to “in-source” Customers with multiple VANs better
Radio Frequency Identification (RFID) Educate yourself relative to your territory RFID opportunity in every Industry
Call to Action
• Huge potential in Application Integration space for Partners
• Download and learn more
−BizTalk Server 2009−Try It:
http://www.microsoft.com/biztalk/en/us/try-it.aspx
−Training: http://www.microsoft.com/biztalk/en/us/learning-resources.aspx
−SQL Server 2008−Try It:
http://www.microsoft.com/sqlserver/2008/en/us/try-it.aspx
−Training: http://www.microsoft.com/learning/en/us/training/sql-server.aspx
−.Net Framework−Download:
http://www.microsoft.com/net/Download.aspx
−Training: http://www.microsoft.com/net/TechnicalResources.aspx
Do Your Systems Talk Business? |
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted
to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Application Platform University
Partnering with Microsoft to Win
Do Your Systems Talk Business? |
AGENDATopics Official Session Title Time Start Time
Registration Breakfast 15 min 8:30am
APO v2 Introduction - Customer Pain Points and Imperatives: the 4 App Platform Business Imperatives 1 hour 09:00
APO Opportunities Trends and Partner Opportunities through the 4 App Platform Business Imperatives 1 hour 10:00
Coffee Break 15 min 11:00
Selling SQL Server 2008 EE through Business Intelligence
Overview of the 6 App Platform Capabilities – The Business Intelligence Pains and Imperatives 45 minutes 11:15
Oracle Compete Winning the platform against Oracle! 30 minutes 12:00pm
LUNCH LUNCH LUNCH 12:30
SQL Server EE Selling Advanced Data Platform Solutions Built on SQL Server 2008 R2 and EE 50 minutes 13:30
Application Integration Selling Application Integration 50 minutes 14:10
Coffee Break 10 min 14:50
Partnering in Ireland Partnering with Microsoft 40 min 15:00
Conclusion Next steps – Evaluation – End of the Session 10 min 15:40
Micro
soft Pa
rtnersh
ip A
dvan
tag
eWhy Partner with Microsoft
Optimized User Experience (Desktop, browser and mobile) TCO Advantage (Simplified management) Commitment to Partners (Software company first)
Reliable Product Roadmap (Support without code forks) Differentiated Capabilities (Business Intelligence, etc.) Developer Platform (Integrate into existing apps and infrastructure)
Share growth with partners (Services opportunity)Strong partner ecosystem (GTM investments)Simplified lower cost licensing (enrollment for App Plat)
Partner Opportunities
Services
Average ratio: $9.8 to $1 Joint portfolio profiling with Microsoft FieldInnovation-enabled new marketand opportunities (DW, BI, Azure)
Hosting
Seamless on-premisesto cloud integrationCloud leadership in innovation,vision, and executionFlexible business models for partners
Solutions
Complete end-to-end platformRichest experiences across the PC, browser, phone, officeFaster time-to-market with integrated dev tools
Application Platform University (APU)MPN application platform competenciesPartner learning center: role-based learning paths and online courses
Enhance your skills
ISV enablement programs: InnovateON and MetroISV royalty licensing SI practice builder
Build your solutions
Partner Solution Plans (PSPs)App Plat Optimization campaignCore Partner program for SIsInnerCircle for ALM partners Apps Gallery for web platform partnersQuickstart
Go-to-market
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PSP Activation Kit Key to Going To Market with APO in FY10
Application Platform OptimizationMicrosoft & Partner Joint Go To Market Strategy for FY10
Capability
PSP and PSP Activation Kit
Data Warehousing PSP
Reporting &Analytics PSP
Platform PSP Integration PSP
Custom Development PSP
WebPSP
Workload
Data Warehouse Management
Data Warehouse Generation
Self Service BI
Report Generation
Report Delivery
Transaction Processing
Content Management
Application Server
Data Management
Workflow
Collaboration
Communication
Portals
Service Oriented Architecture
Interoperability
Application Development
Application Lifecycle
User Experience
Web Server
Social Computing
Enterprise Search
Web Content Management
Application Platform Optimization Campaign
Programs and Offers
Services Ready
Readiness Training
Microsoft Partner Network
Available in September Contact your PAM for the latest information
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The Core Partner Program What is it?
The Core Partner Program (CPP) is designed to identify, engage, develop and activate the top 10% of the local subsidiary partner ecosystem for Application Integration and Business Intelligence
Who is it for? Managed SI that are actively engaging with the local Microsoft selling of AI and BI
solutions, to be nominated by MS local teams
Partner Gives: Commitment to the Microsoft Application Platform business
Partner led demand generation
Execution on closing deals
Reporting: revenue, readiness, and marketing
Partner Gets: Core Partner visibility and credibility via website Co-marketing through subs for partner led demand generation Specialized offers and training QuickStart Assessments – 2 day assessment IP Partner Readiness Hard Drive (BizTalk) POC funding where applicable
For more information: Contact your PAM or local Microsoft marketing teams
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Microsoft Partner Network (MPN) What is it?
MPN is the “next generation” of the MSPP partner program. It is being re-designed to: Meet the needs of a broader partner community Identify, incent, and engage our best partners Provide a set of connected experiences for partners
Who is it for? Any current partner in the MSPP program is already automatically in the MPN
program. Existing solution competencies may require to be upgraded to reflect current version of products by next May.
New Microsoft partner can join the MPN today!
Partner Gives: Develop solutions on the Microsoft platform, profiling your solutions, and get
competent on the MS technologies through training and certification.
Partner Gets: Resources of the MS partner program, including sales, marketing, readiness, and
network benefits Exposure of solutions through the online directory called Solution Finder
For more information: Visit www.microsoft.com/partners
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BizSpark
What is it? Global program designed to help accelerate the success
of early stage startups or companies in developing their flagship applications on the Microsoft platform and technologies by providing technical resources
Who is it for? Any startup, privately-held software company less than 3 years old, and is
generating less than US $1 M in annual revenue
Partner Gives: A commitment to develop its flagship software application on the Microsoft
platform
Partner Gets: Free software and tools support for up to 3 years, including MSDN Premier
subscription Marketing exposure through the online BizSpark Network Partner directory
For more information: Visit www.microsoft.com/bizspark
Enrollment for Application PlatformDrive standardization with flexible, cost effective licensingStandardize your customers’ application
platformEAP- enrollment on top of an Enterprise AgreementCover existing servers and discounts up to 40% on new licenses
Rapidly adopt the latest technologyDeploy latest versions across all existing and future deployments24×7 support and customer training (part of SA benefit)
Flexible model for customers 1-year or 3-year true-up options Predictable costs with fixed payments for life of the term
Available October 1st Pricelist
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Take Advantage of Quickstart Invest 8-10 hours to learn how to deliver Quickstart
for your customers What is a Quickstart?
2-day assessment for a few key SQL Server solution areas: Fast Track Data Warehousing Upgrade and migration Reporting and Analytics SAP platforming And much more…
Targeted at Solution Architects
There is a WW shortage of partners capable of delivering Quickstarts
Quickstart lead-referral program coming in September
Significantly higher win rate after Quickstart is delivered
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Application Platform University
Review and Questions
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Application Platform University
Please Complete Your Feedback Forms
Close
Do Your Systems Talk Business? |
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted
to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.