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Is Social Networking Gendered?
Social Media has revolutionized our Personal Lives
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And Women Were the Pioneers
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Social Media has Revolutionized Politics
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And Women, Again,Played a Critical Role in it
Tawakul Karman, 2011 Nobel Price
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Now Social Media isRevolutionizing Business
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But this Time, Women Get Skeptical
Source: Microsoft Ipsos
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Source: Nine Minutes Survey, LinkedIn, April 2012
And this is Known for a Fact
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Can we let the Old Boy Club story also happen Online?
How can Women Bolster their Brand with Social Media?
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Its all about,
11
Who You Know
What You Know
Who You Are
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Who You Are
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Grab the Attention
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The First Impression Does Matter
14
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Put Your Brand Front & Center
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Let Your Network Speak for You
(recommendations & endorsements)
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Who You Know
15m +
500k+
1,773
Do you know how PowerfulSocial Media is?
1st Degree
2nd Degree
3rd Degree
You have more connections than you think
Recruiters
Candidates
Influencers
ExpertsRecommendations
Prospects
There is an Opportunity behind each Connection
www.linkedinlabs.com
And Many Existing Networks to Leverage
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Just Follow Suggestions
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And Take Care
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What You Know
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It All Starts with Search
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Join the Community
Get The Others do the Work For You
Listen to Influencers
Leverage Insights
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Be Active
What Makes Good Content?
Including a link drivestwice the engagement
Images results in
a 98% higher comment rate
Links to YouTube videos lead to a 75% higher
share rate
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But Where is the best placeto Network?
I am drinking #coffee
I am good atdrinking coffee
Watch me as drinkingcoffee
Here is where I drink coffee
My coffee looksgood
Me, as a person
Friends, Family and Colleagues
Status, Photo Sharing & Social
Gaming
Me, as an opinion Fans & Followers
Real-time Micro Blogging
Me, as a professional
Colleagues & Business Contacts
Professional Identity,
Connections & Insights
Identity Connections Key apps
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©2013 LinkedIn Corporation. All Rights Reserved
It is All About Giving
The Right Info
To the Right People
At the Right Time
Questions?
40©2013 LinkedIn Corporation. All Rights Reserved
©2013 LinkedIn Corporation. All Rights Reserved
Thank You
LinkedIn: uk.linkedin.com/in/laurencebret Twitter: @lbret