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Is Time the Key to Crafting Compelling Mobile Services?
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hello! we are..
Mark Curtis &...
Priya Prakash
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Credit: http://www.1011web.com/blog/?page=2
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What is essence?
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Light, invisible, lingering, concentrated, dissolvinghttp://www.flickr.com/photos/vstrash/2188196166/in/pool-artsmoke
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Why Time?
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“We might already be beyond the age of speed, by moving into the age of real-time. The move towards real-time is one way out of the world of speed” Ivan Illich (1996)
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Digital flattens time...
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Live – Right nowTime shifted
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Tricky to replicateEasy replication
The best thing about being me… There are so many “me”s–Agent Smith, Matrix Reloaded
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SynchronousAsynchronous
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Why Time?
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Why Time?
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Why Time?
Time creates chance...
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Sliding Doors (1998)
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Why Time?
Time creates drama!
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What are the key building blocks when playing with Time?
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Attention
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Duration
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Frequency
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When
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Status/presence
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in practise???
So what does this mean..
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Our people – Who are they?
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Places - Where are they from ?
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Mapping...a day in the life of a flirt
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Mapping...a day in the life of a flirt
Mobile: 7 daily logins on an average
PC: 3 daily logins on an average
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why is this happening?
So...
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Vs
Something happens in “real time” gets reported/ posted online
Someone calls, talks in real time, missed call = missed conversation. Voice message ≠ conversation
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Voice message ≠
Repeat..
Conversation
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A Slideshare presentation
≠
Just like..
Being @SXSW
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Let’s try something else...
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Bull$#*t..I check my email all the time
Really...
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Email on crackberry
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Back to time building blocks....We said
AttentionFrequencyDurationWhenStatus/presence
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Try humourHow do you craft attention?
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Create scarcityAttention..over time?
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Create occasions to look forward to How do you craft frequency?
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Andy Park, Wiltshire, UK (known as Mr. Christmas) has celebrated Christmas everyday since July 14, 1994
How do you craft frequency?
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Try creating an encounterHow do you craft duration?
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...by making time seem to fly How do you craft duration?
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...by making each step part of a natural cycle/evolution
How do you craft “When?”
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MarketingRegistration
ActivePayment
The Freemium funnel model
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...by making status as easy and subtle as real world cues
How do you craft “status/presence”?
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...by making people feel wanted and creating addictiveinteractions...that are memorable
How do you create “drama”?
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Women are more enthusiastic than men about using their mobiles to social network – for example, a third of women respondents say they would take and upload pictures compared to 23% of men
FACT: Women Outnumber Men on Most Social Networks…