Download - Iscope Digital - Data Marketing Services
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FMCG categoryoct 2009
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about 3d interactive (3di)
showcase database: The Great Australian Survey (GAS)
email highly targeted media
lead generation with GAS CPA with case study co-registration with case study
sampling case study
sponsorship of a question case study
summary
contents
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about 3diwith the 3di/LMA/GAS restructure and consolidation under the Q Group, 3di becomes aleader in permission marketing
we now have access to 5 million Australians through 25 databases, the most prominent being:
Great Aussie Surveys (GAS)Australia Post (FDS)Rewards CentralRewards PalaceSurvey Choice
these are the ideal way to purchase targeted eyeballs (traffic) and deliver conversions
lead generation is delivered through online offers, targeted emails, sampling questions
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GAS overview non-incentivised database of 370,000
opted-in members
to join, members complete a 50 question
survey about themselves
$30,000 prize drawn every 6 months
various lead generation options available
showcase database: The Great Australian Survey
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any question of the GAS lifestyle survey is available to target specific consumersemail highly targeted media= 30,000 members= 229,000 members= 28,000 members = 137,000 members= 256,000 membersaverage email campaign is 20,000 members @ $0.28 = $5,600 + set up
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collect user profile data cost-effectively
pay for registrations only
technical setup and optimisation of the registration form managed internally
a lead is a fully subscribed user who has left his contact details and expressed specific interest in the offer
lead generation is bought on a per lead basis
lead generation
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lead generation via CPACPA lead generation - via email & onsite leads can be generated for clients via email and onsite activity
advantages ideal for time sensitive campaigns: effective way to deliver a substantial number of leads in a short period of time
substantial amount of information put in front of potential customers
allows recipients to come back to the email later
extensive targeting available
costs from $2 per lead
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CPA case study Club Nutriciaclient goal grow clubNUTRICIA as much as possible through a competition
action email (see left) sent to 60K members over 7 days, targeted to females interested in pregnancy information
results around 3,000 leads generated
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sampling via email or website2. sampling question insert a targeted sampling question to the survey
Mail samplecosts $280 p000 emails - bulk discounts available $400 setup
advantage reach your specific target
sampling via email email a targeted audience and invite recipients to receive a sample by filling in their details
costs $310 p000 records - bulk discounts available $500 setup
advantage details of members opting in passed on to you mail the sample straight away
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client goal get as many members as possible to try a sample of the new Lipton Green Tea
action email (see left) sent to 100K members over 7 days, targeted to main grocery buyers
results
client results over 12,000 samples required
sampling case study - Lipton
MediumSelectedOpen RateClick Through Rateemail34.9%17.8%
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co-registration question added to the survey filled in by new members question shown to existing members via mini-surveys and on the website name of the client must appear (Privacy laws) all contact details of members opting-in are passed back to the client
advantages advanced targeting available leads are acquired on an on-going basis question to remain active as long as the client desires clients set a monthly budget based on responses
costs from $1.50 p email record from $3 p postal record from $5 p telemarketing record $500 setup
lead generation via co-registration
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client goal grow the Expedia databases in Australia and New Zealand
action question stayed live 18 months targeted to Australian and New Zealand members interested in travel
client results over 40,000 leads collected
co-registration case study - Expedia
Medium SelectedImpressions/monthLeads/monthco-registration15,000 to 24,0004,500 (average)
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lead generation via sponsoring a question question added to the survey filled in by new members it appears as any other question to members data is collected from respondents tele + postal details can be supplied to client email to be sent via GAS for Privacy reasons (clients name is not cited so this is not considered as opt-in)
advantages chose who will see the question - advanced targeting ask a generic question without naming your brand exclusive use of the data generated
costs $310 p000 email records $310 p000 postal records $495 p000 telemarketing records $1,000 setup
sponsorship of a question
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sponsorship of a question case study Sanitariumclient goal get as many people to join the challenge
action Vegie Delights setup the below question within the GAS survey, everyone joining was exposed
results email (see left) sent to members answering NO
MediumSelectedOpen RateClick Through Rateemail29.4%56.8%
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Proposal for a 10K budget
1 Sampling question 1,800 postal leads @ $3 = $5,400
2 - Sponsored question 12,000 emails @ 31c = $3,720
+ setup = $880
TOTAL = $10,000summary
Proposal for a 20K budget
1 Co-registration question 4,500 email leads @ $1.50 = $6,750
2 Sponsored question 10,000 postal records @ 31c = $3,100
3 CPA online exposure and emails 4,635 leads @ $ 2 = $9,270
+ setup = $880
TOTAL = $20,000
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sms info to: 0413 154 [email protected]