Download - Islamic tourism
Why do you Travel ?
Encouraged by Prophet
Muhammad (PBUH)
Search of knowledge
Experience something new
Appreciate what and who you have
Become a better you
QS Al-Hajj (22) : 46
In English“So have they not traveled through the earth and have hearts by which to reason and ears by which to hear? For indeed, it is not eyes that are blinded, but blinded are the hearts which are within the breasts”
In Bahasa Indonesia“maka apakah mereka tidak berjalan di muka bumi, lalu mereka mempunyai hati yang denganitu mereka dapat memahami atau mempunyai telinga yang dengan itu mereka dapatmendengar? Karena sesungguhnya bukanlah mata itu yang buta, tetapi yang buta, ialah hatiyang di dalam dada.”
Travel in Islam
In Islam, people is encourages to travel and appreciate the creation of Allah
By history, Islamic tourism is an activity involved the visitation of Mecca for pilgrimage practices
However, there are Muslim travelers who eager to explore the Islamic lifestyle during their holiday such as to get Halal food, awareness of five times prayer and to increase their faith in God.
Background Islamic Tourism
The incident of September 11’2001 – Islamicphobia
Travel ban for Muslim
Growing awareness and demand
Number of Muslim population is quarter of global population
Push and Pull Factor
Push Factor
reason that discourage Muslim tourist to visit their
holiday destination.
Pull Factor
the things that attract tourists to visit the tourism
destination
Every Muslim has different needs in travelling (Arab
tourist and South East Asia tourist)
Potential Industry in OIC Countries
There are 57 OIC countries and rich with natural beauties. As an alternative revenue beside export of natural resources eg : gas and oil
Muslim countries only share 15% of global tourism market (World Bank, 2014)
Limited exploration and less promotion for other OIC members other than Turkey, Malaysia and middle east countries
Countries who promote Islamic
TourismCountry Achievement
Malaysia • It has strong platform to develop halal food industry in Malaysia done through workshop and education
• the Halal industry is projected to contribute up to 5.8 per cent of the nation’s Gross Domestic Product (GDP) by 2020
• Has allocate RM80M for promote Terengganu
Turkey • The highest tourist arrival in OIC countries • 39,811,000 tourist arrival (data from worldbank, 2014)• Fastest growing industry in Turkey with 10 million poundsterling
revenue
Japan • Focus to attract 1 million Muslim commencing 2020 Olympic Game
• As an alternative revenue, the local government offered subsidies up to US$ 820 to restaurants that earned a halal certification
• Japan held Halal Expo and has 120 exhibitors in 2016
The Potential of Islamic Tourism in
Indonesia ?
Number of Muslim is 88% from 248.5 million
Market size US$ 191 billion (IDR 2,604 trillion) (source Salaamgateway.com)
Tourist arrival to Indonesia 9,435,000 (Worldbank,2014)
Lombok, Island of 1000 masjid with awards from World Halal Tourism 2016
Other potential place in Aceh Province, West Sumatra, Demak in Central Java
Promote Islamic Tourism
Effective and Efficiently
Provide mobile content for halal
industry
Engage young tourism
Aim not only for Muslim but also for
Non Muslim travelers
Mass Media and provide updated
website
Halal Guys, provide food
chain eg : halal truck