Cross Channel Marketing

#TheLBMA

Presented by: @AsifRKhan

The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and

collaborative innovation at the intersection of people, places and media.

We live at the intersection of:PEOPLE, PLACES & MEDIA

Formed in 2010, 550+ members with chapters in:

Toronto, Montreal, New York, San Francisco, Atlanta

Amsterdam, London, Singapore

The challenge for marketers

The Data Reflects This

1. Payments + Augmented Reality

2. Taking The Store To The People

3. Creating Experiences

4. Not Just Gamification Anymore

5. Connect Media Together

5a. Connect Media Together

LINDA CRONIN – COCA COLA

@LinCronin

CAMERON WYKES – BABYROBOT & KBS+P

@CameronWykes

The Best Panel Ever

SHELAGH STONEHAM - ROGERS

@RogersShelagh

DOUG WOOLRIDGE - ADCENTRICITY

@DougWoolridge

ASIF R. KHAN – THE LBMA

@AsifRKhan