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IT Everywhere:Why Do We Care &
What Does it Mean for the CIO?
Professor N. Venkat VenkatramanBoston University@NVenkatraman October 2011
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IT Everywhere:Why Do We Care &
What Does it Mean for the CIO?
Professor N. Venkat VenkatramanBoston University@NVenkatraman October 2011
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1.IT Leadership: Beyond Cost Center
2.Five Webs -- “IT Everywhere”
3.Implications and Lessons for CIOs
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DIGITAL TECHNOLOGIES
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Products Services
Processes
DIGITAL TECHNOLOGIES
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Compute Connect Cloud
Metcalfe’s Law Bandwidth LawMoore’s Law
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BusinessStrategy
ITStrategy
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BusinessStrategy
ITStrategy
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BusinessStrategy
ITStrategy
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Innovation
Implementation
BusinessManagers
IT/ISManagers
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Innovation
Implementation
BusinessManagers
IT/ISManagers
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Innovation
Implementation
BusinessManagers
IT/ISManagers
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Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
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Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
ProfitCenter
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Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
ProfitCenter
GrowthCenter
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Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
ProfitCenter
GrowthCenter
InvestCenter
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Business
Consumer
Business Consumer
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Business
Consumer
Business Consumer
B2B B2C
C2CC2B
Your Company
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1995 2011 2015
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MobileWeb
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MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
‘The Next Internet’Machine
Web
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MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
MachineWeb
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1. Mobile Web
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5 billion mobile subscriptionstoday
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5 billion smartphones
by 2016
!
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Role of Apple Role of ‘Apps’
+
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466,675 Apps106,250 Publishers
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1. Fastest consumer device to achieve $1 billion in sales (4 months)
2. 100,000 native iPad apps3. iPad internet usage on par with
traditional PCs4. A major gaming platform5. Significant enterprise adoption6. No credible competitor in 18 months
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Role of Google Role of Android
+
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Cloud
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Cloud
Browser
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Cloud
Browser
Sync
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Cloud
Browser
Sync
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Sometime in 2012.....
>500 million annual units 400+ million annual units
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The Mobile Web....
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The Mobile Web....
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So, How are companies experimenting with mobile web?
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WHAT ABOUT VISA?
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So, What’s Your Mobile Web Strategy?
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2. Social Web
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DO YOU KNOW FACEBOOK?
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+69%
-9%
DO YOU KNOW FACEBOOK?
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http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
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http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
~ 700 Million
70% Outside USA
50% log on everyday
>350M log on using mobile devices
Total time spent > Google
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http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
~ 700 Million
70% Outside USA
50% log on everyday
>350M log on using mobile devices
Total time spent > Google
X800
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Web
FB
B2C B2C
C2B
C2C
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Web
FB
B2C B2C
C2B
C2C
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Adapted from Janice Diner
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September 22, 2011
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PersonalizeContent
on the Webpage
SocializeExperience
in Social Web
WP Social ReaderFacebook App
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The Social Web....
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The Social Web....
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So, What’s Your Social Web Strategy?
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3. Media Web
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3 billion views every day
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3 billion views every dayAverage person 15 minutes per day
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3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute
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3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA
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3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA94% of Adverting Age’s 100 advertisers run campaigns on
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Live Movies
Shows
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48.5 Million Views in 30 days!
FIRST ONE BILLION VIEWS ..
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Facebook and the Media Web
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Michael Lang, CEO Miramax
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You
Me
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You
Me
Your Movies
My Movies
Other Movies
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You
Me
Your Movies
My Movies
Other Movies
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The Media Web....
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So, What’s Your Media Web Strategy?
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4. Real time Web
“Do you tweet?”
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200 million tweets a day
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14,549,128
10,580,930
3,881,566
13,433,561
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Tweeting and Retweeting about the Japanese natural disaster
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@blockbuster
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Realtime Web
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Strength Sentiment
Passion Reach
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The Realtime Web....
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So, What’s Your Realtime Web Strategy?
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WEAVING THESE WEBS TOGETHER...
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Command Centers
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To Become the “Largest Participatory Brand in the World”
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Websites now integrate Facebook, YouTube and Twitter
12
3
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Moment of Truth
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Moment of TruthZeroFirstX
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5. Machine Web(Devices)
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Automobile as a computer on wheelsconnected to the network
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GM OnStar:Remote Door Unlock & Remote Start
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GM OnStar:Remote Vehicle Slowdown
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GM OnStar:Remote Vehicle Slowdown
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MyFord Touch
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‘Automotive Ecosystems’
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‘Automotive Ecosystems’
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MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
MachineWeb
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MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
‘Your Company’Machine
Web
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DIGITAL TECHNOLOGIES
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DIGITAL TECHNOLOGIES
Products Services
Processes
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Compute Connect Cloud
Metcalfe’s Law Bandwidth LawMoore’s Law
+ +
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Impact Today Impact Tomorrow
Mobile Web
Social Web
Media Web
Real time Web
Machine (device) Web
Low - Medium - High Low - Medium - High
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Questions for YOU
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• How do these five webs impact the future of your business?
• Have you recognized the shifts and responded to them?
• Are CIOs part of the conversation & transformation?
Questions for YOU
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Innovation
Implementation
BusinessManagers
IT/ISManagers
CostCenter
ProfitCenter
GrowthCenter
InvestCenter
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“The difficulty lies not so much in developing new ideas as in escaping from old ones.”
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