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Search the world's opinion
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There are about
100.000.000 hotel
reviews in the internet
TrustYou, STABLAB University Munich
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In average 80% of all
reviews are positive
TrustYou, STABLAB University Munich
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Up to 90% use social
media before making a
buying decision
Nielsen, 2009
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“How do I guide my users?”“How do I guide my users?”
“What are
my guests
saying?”
“What are
my guests
saying?”
“Where can I
find relevant
information?”
“Where can I
find relevant
information?”
HOTEL
OTAs +
Agencies
? ?
?
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StructureSemantic
TechnologyChaos
Semantic
Technology
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“The check-in was
very quick.”
“Food and drinks
were great.”
“No WiFi in
hotel rooms.”
“The surroundings
were noisy and
bleak.”
“The staff was
friendly to kids.”
StructureSemantic
TechnologyChaos
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Hotel
ABC
Hotel
DEF
Hotel
XYZ
- Small rooms (3)
- No WiFi (2)
+ Kid Friendly Staff (4)
+ Great Restaurant (8)
Criteria: Good Food
Category: Family Hotel
Semantic
Technology
StructureSemantic
TechnologyChaos
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Backup TrustYou AnalyticsBackup Magic Box Backup TrustYou.com
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� back
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� back
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StructureTrustYou Semantics™
StructureTrustYou Semantics™
AnalyzeTrustYou Analytics™
AnalyzeTrustYou Analytics™
HOTEL
SearchTrustYou Search™
SearchTrustYou Search™
! !
!Travel
Websites
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