Download - Itc
ITV LTD
MANJEET KUMARPGDM 12-14
IILM ACADEMY OF HIGHER LEARNINGJAIPUR
Cont…
2000: a unique initiative was taken for upgrading the knowledge of farmers, stepped into greeting and stationery,and also launched retailing business in branded apparels.2002: stepped into paperkrakt and also into confectonaries.2003: launched notebooks under the brand “CLASSMATE”.2005,2007,2008: introduce essenza di wills, fiama di wills and vivel respectively.
Diversified business of ITC….
FMCG
HOTELS
PAPER BOARDS AND PACKAGING
AGRI BUSINESS
ITC:- FMCG
• FOODS
• STATIONARY
• CIGARATTES &CIGARS
• SAFTEY MATCHES & AGARBATTIS
• PERSONAL CARE PRODUCTS
• LIFE STYLE RETAILING
ITC-cigarettes
• The companies original business was traded in tobacoo.
• Cigarettes accounts for 47% of the company’s turnover.
• ITC Cigarettes itself responsible for 80% of its profits.
• Its Goldflake tobacco brand is the largest fmcg brand in india –holding 70% of the tobacco market.
• ITC cigarettes has been manufactured in the states of bengaluru,Munger,Saharanpur, Kolkatta & Pune.
• Its highly popular brands include-india silk,classic,gold flake,silk cut,navy cut, bristol and flake etc.
COMPETITORS… GODFREY PHILLIPS
VST
GTC
72%
12%
8% 8%
MARKET SHARE
ITC GODFREY VST GTC
Strategies of ITC cigarettes
Single minded focus on value creation of customers through :
• Innovation• Product design• Manufacturing technology.• Quality• Marketing• DistributionIncreasing exportsFlavoured cigarettes
Sales and profits…• Itc sales has increased by 18% even after
government imposes a ban.• ITC ‘s net cigarette sales was 52% in 2008
showed 3% increase in its sales.• Profits in 2008 has been increased to 736
crores from 651 crores.• In the quarter ended june 2012,profits rose
to 20.49% to rs 1,899.81 crore from 1,576.69 crore .
Awards!!!2004:India’s first cigarette factory of kolkatta to get ISO 9000 certificate & first among cigarette factories to get 14001 environment management systems certificate. 2005: “1ST National Security Today Award”,for best maintained fire saftey systems.2006: Innovative saftey management system to bangaluru factory,from institute of managers. “Sword of honour “ for bangaluru and saharanpur factories.2007 &2008: Best manufacturer of cigarettes,by tobacco board based on previous 3 year performance.2008: Best exporter of cigarettes by tobacco board.
SWOT ANALYSIS
STRENGHTSLARGEST
MARKET PLAYER.POWERFUL
BRANDS ACROSS SEGMENTS.GOLD FLAKE
HOLDS 70%OF THE MARKET
SHARE.
WEAKNESSITC FMCG STILL DEPENDS UPON
ITS TOBACCO REVENUES.
DESPITE OF THE NEGATIVE
CONNECTION OF TOBACCO WITH POOR HEALTH,IT
IS STILL USING ITS SAME NAME.OPPORTUNITIES
MOVE INTO NEW AND EMERGING
MARKETS OF COUNTRIES LIKE
EASTERN EUROPE,AFRICA
ETC.
THREATSDOMESTIC AND INTERNATIONAL COMPETITION.VARIOUS BANS ON SMOKING.
THANK YOU…
PRESENTED BY:MANJEET KUMAR
SHEFALI BHANDARI