1 ITE District 6 Data Collection Fund
Parking Demand for Multiplex Theaters
Prepared for:ITE District 6
Annual MeetingHonolulu, Hawaii
June 26, 2006
Prepared by:Steven Boice
TreasurerPortland State University ITE
Student Chapter
2 ITE District 6 Data Collection Fund
Outline
• Introduction
• Theater Sites
• Summary of Findings
• Conclusions
• Acknowledgements
3 ITE District 6 Data Collection Fund
Introduction
• District 6 Data Collection Fund• Objective
– Contribute to ITE Parking Generation Manual• Lack of trip data for multiplex theaters
• Parking counts at 3 multiplex theaters– Portland, Oregon metropolitan area– All have isolated parking facilities
• Peak Theatre Times (12:00 noon – 12:00 midnight)– Friday - November 25, 2005 (after Thanksgiving)– Monday - December 26, 2005 (after Christmas)– Friday - December 30, 2005 (before New Years Eve)
4 ITE District 6 Data Collection Fund
Sites• Site 1:
– Wilsonville Stadium 9 (Regal)– 29300 SW Town Center Loop
Wilsonville, OR 97070503-682-8575
Screens: 9
Seats: 2,462
GSF: 41,350
Parking: 476
5 ITE District 6 Data Collection Fund
Sites• Site 2:
– Tigard 11 Cinemas (Regal)– 11626 SW Pacific Highway.
Tigard, OR 97223503-684-6348
Screens: 11
Seats: 3,054
GSF: 54,000
Parking: 806
6 ITE District 6 Data Collection Fund
Sites• Site 3:
– Movies On TV Stadium 16 (Regal)– 2929 SW 234th Avenue
Hillsboro, OR 97123503-259-9226
Screens: 16
Seats: 3,412
GSF: 80,465
Parking: 892
7 ITE District 6 Data Collection Fund
Summary of Findings
Peak Parking Demand, vehicles (Hour Beginning) Site Screens Seats GSF Parking Spaces 11/25/05 12/26/05 12/30/05
1 9 2,462 41,350 476 350 (4 PM) 311 (4 PM) 225 (8 PM) 2 11 3,054 54,000 806 475 (5 PM) 592 (6 PM) 354 (8 PM) 3 16 3,412 80,465 892 397 (4 PM) N/A N/A
8 ITE District 6 Data Collection Fund
Summary of FindingsSite 1: Multiplex Movie Theatre Parking Generation Data
0
50
100
150
200
250
300
350
400
12:0
0 P
M
1:00
PM
2:00
PM
3:00
PM
4:00
PM
5:00
PM
6:00
PM
7:00
PM
8:00
PM
9:00
PM
10:0
0 P
M
11:0
0 P
M
12:0
0 A
M
Time
Nu
mb
er
of
Ve
hic
les
11/25/2005
12/26/2005
12/30/2005
9 ITE District 6 Data Collection Fund
Summary of FindingsSite 2 Multiplex Movie Theatre Parking Generation Data
0
100
200
300
400
500
600
700
12:0
0 P
M
1:00
PM
2:00
PM
3:00
PM
4:00
PM
5:00
PM
6:00
PM
7:00
PM
8:00
PM
9:00
PM
10:0
0 P
M
11:0
0 P
M
12:0
0 A
M
Time
Nu
mb
er
of
Ve
hic
les
11/25/2005
12/26/2005
12/30/2005
10 ITE District 6 Data Collection Fund
Summary of FindingsSite 3: Multiplex Movie Theatre Parking Generation Data
0
50
100
150
200
250
300
350
400
450
12:0
0 P
M
1:00
PM
2:00
PM
3:00
PM
4:00
PM
5:00
PM
6:00
PM
7:00
PM
8:00
PM
9:00
PM
10:0
0 P
M
11:0
0 P
M
12:0
0 A
M
Time
Nu
mb
er
of
Ve
hic
les
11/25/2005
11 ITE District 6 Data Collection Fund
Site 1: Multiplex Movie Theatre Parking Generation Data
0
50
100
150
200
250
300
350
400
12:0
0 P
M
1:0
0 P
M
2:0
0 P
M
3:0
0 P
M
4:0
0 P
M
5:0
0 P
M
6:0
0 P
M
7:0
0 P
M
8:0
0 P
M
9:0
0 P
M
10:0
0 P
M
11:0
0 P
M
12:0
0 A
M
TimeN
um
be
r o
f V
eh
icle
s
11/25/2005
12/26/2005
12/30/2005
Site 2 Multiplex Movie Theatre Parking Generation Data
0
100
200
300
400
500
600
700
12:0
0 P
M
1:0
0 P
M
2:0
0 P
M
3:0
0 P
M
4:0
0 P
M
5:0
0 P
M
6:0
0 P
M
7:0
0 P
M
8:0
0 P
M
9:0
0 P
M
10:0
0 P
M
11:0
0 P
M
12:0
0 A
M
Time
Nu
mb
er o
f V
eh
icle
s
11/25/2005
12/26/2005
12/30/2005
Site 3: Multiplex Movie Theatre Parking Generation Data
0
50
100
150
200
250
300
350
400
450
12:0
0 P
M
1:0
0 P
M
2:0
0 P
M
3:0
0 P
M
4:0
0 P
M
5:0
0 P
M
6:0
0 P
M
7:0
0 P
M
8:0
0 P
M
9:0
0 P
M
10:0
0 P
M
11:0
0 P
M
12:0
0 A
M
Time
Nu
mb
er o
f V
eh
icle
s
11/25/2005
12 ITE District 6 Data Collection Fund
Summary of Findings
0
0.05
0.1
0.15
0.2
0.25
0.3
Friday 11/25/05 Monday 12/26/05 Friday 12/30/05
Pea
k D
eman
d R
atio
(sp
aces
/sea
t)
1 23
ITE Parking Generation Manual = 0.26 spaces/seat
13 ITE District 6 Data Collection Fund
Summary of Findings
• Harry Potter and the Goblet of Fire
• King Kong
• Fun with Dick and Jane
• Chronicles of Narnia
14 ITE District 6 Data Collection Fund
Summary of Findings
$0
$10
$20
$30
$40
$50
$60
$70
Friday11/25/05
Monday12/26/05
Friday12/30/05
Saturday7/2/05
Saturday7/16/05
Saturday7/23/05
Dates
Tic
ket
Sal
es (
mill
ion
s)
15 ITE District 6 Data Collection Fund
Summary of Findings
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Friday 11/25/05 Monday 12/26/05 Friday 12/30/05
Tic
ke
t S
ale
s
1 23 4
New “lifestyle” center multiplex
16 ITE District 6 Data Collection Fund
Summary of Findings
• Bridgeport 18 (Regal)– 7329 SW Bridgeport Road
Tigard, OR 97224
• Cedar Hills Crossing 16 (Century)– 3200 SW Hocken Avenue
Beaverton, OR 97005503-672-7469
17 ITE District 6 Data Collection Fund
Summary of Findings
18 ITE District 6 Data Collection Fund
Conclusion
• Demand ratio lower than ITE
• Possible contributing factors– Holidays fell on weekends– New multiplex attractions
19 ITE District 6 Data Collection Fund
Outlook
• Additional parking data needed for multiplex theaters
20 ITE District 6 Data Collection Fund
Acknowledgements
• PSU student data collection volunteers
• Randy McCourt, P.E., and Chris Maciejewski, P.E. of DKS Associates
• PSU faculty Professors Chris Monsere and Robert Bertini
21 ITE District 6 Data Collection Fund
Questions?