Download - ITP / SED Day 2
![Page 1: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/1.jpg)
Strategy & Experience Design
ITP 2011Aalto University School of Economics 02Sami NiemeläCreative Director, Nordkapp
[email protected]@samin
Tuesday, June 7, 2011
![Page 2: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/2.jpg)
Tuesday, June 7, 2011
![Page 3: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/3.jpg)
TheLargerContext(s)
graph Ville Tikka / wevolve.us
Tuesday, June 7, 2011
![Page 4: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/4.jpg)
The Challenge: Peoples' behavior and their values changes slower than technology
Tuesday, June 7, 2011
![Page 5: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/5.jpg)
BeingHumanCentric?
Tuesday, June 7, 2011
![Page 6: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/6.jpg)
Empathy
http://www.openideo.com/open/maternal-health/inspiration/empathy-belly-/
Tuesday, June 7, 2011
![Page 7: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/7.jpg)
“What it’s like?”
Tuesday, June 7, 2011
![Page 8: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/8.jpg)
HCD: GOALS
1 — Understanding of people’s needs2— Empathy towards people’s daily lives3— Integrate the insights to design work.
Tuesday, June 7, 2011
![Page 9: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/9.jpg)
Qualitative Research
HCD: METHODOLOGIES
Tuesday, June 7, 2011
![Page 10: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/10.jpg)
analysis & insight
qualitative interviews
Group 1 Group 2
Group 3 Group 1Group 3
Group 2
Group 2 Group 1 Group 3
Tuesday, June 7, 2011
![Page 11: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/11.jpg)
c) Creative Commons:http://www flickr.com/photos/freakapotimus/517212429/
analysis & insight
observation
Tuesday, June 7, 2011
![Page 12: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/12.jpg)
Design Synthesis
HCD: METHODOLOGIES
Tuesday, June 7, 2011
![Page 13: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/13.jpg)
analysis & insight
workshopping
Tuesday, June 7, 2011
![Page 14: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/14.jpg)
analysis & insight
service opportunities
potential!
potential!
Tuesday, June 7, 2011
![Page 15: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/15.jpg)
Service A 1.0Integrated with Loose integration with components of BMobile web
Service B 1.0Current version
Service 2.0- fully integrated service- platform wide functions- dedicated clients
Service B 1.5Integrated with components of ASimple channelsUnlimited space
analysis & insight
roadmap
Tuesday, June 7, 2011
![Page 16: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/16.jpg)
analysis & insight
design drivers
Tuesday, June 7, 2011
![Page 17: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/17.jpg)
Products and services that are meaningful, answer to concrete needs and discover new business potential.
HCD: RESULTS
Tuesday, June 7, 2011
![Page 18: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/18.jpg)
Insights, ideas, innovation, validated scenarios and use cases, process visualisations, personas, principles, roadmaps…
HCD: RESULTS
Tuesday, June 7, 2011
![Page 19: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/19.jpg)
concept design
sketching
Tuesday, June 7, 2011
![Page 20: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/20.jpg)
(c) Creative Commons: http://www.flickr.com/photos/balladist/3020664097/
c) Creative Commons: http://www.flickr.com/photos/lululemonathletica/3483807909/
c) Creative Commons:http://www flickr.com/photos/freakapotimus/517212429/
analysis & insight
personas
Tuesday, June 7, 2011
![Page 21: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/21.jpg)
concept design
information architecture
p
“Launchpad” (Home screen)
Loophole fromthe device throughfilters, apps & aggregations
Same for all personas, simple & effective place to collectindividual applications/modules.
All extra information uch as notifications are overlayed on top of the ui.
Amplified mapping
Device looks & overlays information on top of maps and real surroundings from camera
Timeline
Vertical & horizontal timeline for different “views”, such as time, people, communications, location....
+ People
+ Places
+ Talk
TIME ›
Tuesday, June 7, 2011
![Page 22: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/22.jpg)
concept design
ui flows
Tuesday, June 7, 2011
![Page 23: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/23.jpg)
concept design
frameworks
kontaktit
ystävät
maailma
MinäMinä = absoluuttinen turva. Oletus kaikelle sisällölle jollei käyttäjänimenomaan toisin määrää.
PerheSisältö jaettu rajatulle ryhmälle. Jokainen jäsen pitää hyväksyä erikseen.
YstävätIsompi ryhmä ihmisiä, voi olla esimerkiksi kontaktiryhmä “luokkakaverit”
KontaktitKaikki omat kontaktit. Kaverin kaverit mutta ei kaverin kaverin kaveri?
MaailmaKaikki muut, avoin jako.
perhe
minä
Tuesday, June 7, 2011
![Page 24: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/24.jpg)
concept design
frameworks
Strategia
Planning
UX
Sprint Planning
Agile / DesignSuunnittelu- ja kehitysmalli
Development
SprintSprint Sprint
Workshop Workshop
Täsmälliset tarinatLyhyet tarinatKonsepti
Stories
Features
HaasteetTavoitteetMahdollisuudet
RajoitteetSuunta
Looking in / outDESIGN MODE: Synthesis
Tuesday, June 7, 2011
![Page 25: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/25.jpg)
Asking the right questions.
Tuesday, June 7, 2011
![Page 26: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/26.jpg)
“Instead of designing a bridge, find a way to cross a body of water”
WHO, WHAT, HOW AND WHY?
Tuesday, June 7, 2011
![Page 27: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/27.jpg)
The world is full of good answers—it’s your job to ask the right questions.
WHO, WHAT, HOW AND WHY?
Tuesday, June 7, 2011
![Page 28: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/28.jpg)
Users
Tuesday, June 7, 2011
![Page 29: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/29.jpg)
1. You are not your user.
2. Users are not your clients.
USERS
Tuesday, June 7, 2011
![Page 30: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/30.jpg)
Who the user is, depends on the context you operate in.
USERS
Tuesday, June 7, 2011
![Page 31: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/31.jpg)
Personas
Tuesday, June 7, 2011
![Page 32: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/32.jpg)
a persona = an archetypeof a user/client, representing a larger group.
WHAT?
Tuesday, June 7, 2011
![Page 33: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/33.jpg)
— Gives context— Removes designing for self— Gives focus— Act as a reminder— Frees to ideate
WHY?
Tuesday, June 7, 2011
![Page 34: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/34.jpg)
ExtendingPersonas
Tuesday, June 7, 2011
![Page 35: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/35.jpg)
First, the Persona level:Motivations, Expectations, Perception, Abilities, Flow and Culture?
Tuesday, June 7, 2011
![Page 36: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/36.jpg)
Aiko Ono, 40. “I love the things I find here”
Aiko is a Japanese tourist who fell in love with Finland after seeing the film Lokki five years ago. She visited Helsinki for the first time right after the film, and has been back every year ever since.
Key Moments: planning in advance online, marking spots to futher inspection, logging in w/ PIN, looking places from US, printing an RFID map.
TOURIST / VISITOR
Tuesday, June 7, 2011
![Page 37: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/37.jpg)
UX DRIVERSSense of familiarity, same experience carrying on through di!erent screens
UI METAPHORSThe city is an adventure, show me what I could fall in love with!
MOTIVATIONSExploration, remembering, serendipity
EXPECTATIONSThings work and give me means to experience more
PERCEPTIONS“I feel almost semi-local”,
ABILITIESTech-savvy but prefers to use a paper map when on the move, familiar with travel guides, good navigation intuition.
FLOWSearch and refine,, wonder around, find things through getting lost.
CULTUREInterested and aware, open to new experiences, impatient-no time to waste!
TOURIST / VISITOR
Tuesday, June 7, 2011
![Page 38: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/38.jpg)
Motivations;what drives her/him?
e.g. ”I just want to be fit and look good in the mirror”
Tuesday, June 7, 2011
![Page 39: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/39.jpg)
Expectations;what’s in it for her, subconsciously, consciously and socially
e.g. “I expect things just work, I haveno time to fix broken s*it”
Tuesday, June 7, 2011
![Page 40: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/40.jpg)
Perception;how does she perceive the situation and context
e.g. “every day is an adventure for me”
Tuesday, June 7, 2011
![Page 41: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/41.jpg)
Abilities;what is she capable of, and what are her hopes and fears?
e.g. she learned to knit when she was 8
Tuesday, June 7, 2011
![Page 42: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/42.jpg)
Flow;how does the moment flow to her?
e.g. careful steps vs “just doing it”
Tuesday, June 7, 2011
![Page 43: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/43.jpg)
Culture;what is her next bigger context?
e.g. “I am doing this because I’m a perfectionist”
Tuesday, June 7, 2011
![Page 44: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/44.jpg)
First, the Persona level:Motivations, Expectations, Perception, Abilities, Flow and Culture?
Tuesday, June 7, 2011
![Page 45: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/45.jpg)
Rules
Tuesday, June 7, 2011
![Page 46: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/46.jpg)
1. Defer judgment2. Encourage wild ideas3. Build on the ideas of others4. Stay focused on the topic5. One conversation at a time6. Be visual7. Go for quantity
Tuesday, June 7, 2011
![Page 47: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/47.jpg)
Motivations, Expectations, Perception, Abilities, Flow and Culture
90MINUTES
Tuesday, June 7, 2011
![Page 48: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/48.jpg)
Grouping: find commonalities and patterns and group them. Duplicate notes if needed.
Tuesday, June 7, 2011
![Page 49: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/49.jpg)
Patterns are commonalities and terms that overlap
e.g. “ease of use”
Tuesday, June 7, 2011
![Page 50: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/50.jpg)
Groups can be things like “product ideas”, “challenges” and so forth.
Tuesday, June 7, 2011
![Page 51: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/51.jpg)
Grouping: find commonalities and patterns and group them. Duplicate notes if needed.
45MINUTES
Tuesday, June 7, 2011
![Page 52: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/52.jpg)
Write up your extended personas into a visual form on A4 each.
THUHOMEWORK
[email protected] w/ title “GROUPNAME Persona ” print out a copy for thursday, hang it on the wall.
Tuesday, June 7, 2011
![Page 53: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/53.jpg)
Q&A time!
Tuesday, June 7, 2011
![Page 54: ITP / SED Day 2](https://reader034.vdocument.in/reader034/viewer/2022050816/54c836a74a7959aa1e8b4598/html5/thumbnails/54.jpg)
The End.See you on Thursday!
Tuesday, June 7, 2011