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IT’S ALL ABOUT MEMBERSHIP!!!
BARBARA RISHER WELCH, PDGRegional Rotary International
Membership Coordinator ZONE 24
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“EACH ROTARIAN: REACH ONE, KEEP
ONE”
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ROTARY MEMBERSHIP
RECRUITMENTRETENTIONORGANIZING NEW CLUBS (OVERLAP AREA IS MEMBERSHIP
GROWTH & DEVELOPMENT)
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USA Membership Trend 1990 - 2009
340,000
350,000
360,000
370,000
380,000
390,000
400,000
410,000
420,000
430,000
@ 30 June
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DISTRICT 5280 5 YEAR MEMBERSHIP TREND
5-year Membership Trend D5280
2050
2100
2150
2200
2250
2300
2350
2400
Jul 2004 Jul 2005 Jul 2006 Jul 2007 Jul 2008
# o
f m
emb
ers
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Recent Membership Trend D5280
0
10
20
30
40
50
60
30 June 2008 01 July 2008 30 April 2009
# o
f C
lub
s
2,240
2,260
2,280
2,300
2,320
2,340
2,360
2,380
2,400
# o
f M
emb
ers
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2009-2010 Membership Goals
Minimum of at Least Net One New Member Per Club
Minimum of 80% Retention
Rate at Club LevelMinimum of 1 or 2 New Clubs Per District
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DISTRICT 5280 CLUB SIZE DISTRIBUTION
0 - 20 members (charter req.) 12
20 - 40 members (WW ave. = 37) 16
40 - 60 members 6
60 + members 12
* Largest club Los Angeles, CA approx. 415 members
Club Size Distribution
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3 YEARS POSITIVE GROWTH
Clubs with 3+ years of positive growth in last 5 yearsDistrict 5280
Club Name Jan-05 Jan-09 Net Growth
Beverly Hills 142 157 15Del Amo (Torrance) 49 59 10El Segundo 42 55 13Manhattan Beach 66 97 31San Pedro 37 44 7Crenshaw-Watts (Los Angeles) 12 18 6Wilshire Rotary Club of Los Angeles 67 80 13
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MOST RECENT CLUBS CHARTERED
New clubs chartered since 1 July 2004# Charter Meeting Meeting
Rotary Club Name Chartered Members Day Time Latinos Unidos de Culver City 14-Jun-05 20 Wednesday 19:00Playa Sunrise 30-Jun-05 20 Tuesday 07:15Historic Filipinotown (Los Angeles) 12-Feb-07 22 Thursday 19:00Los Angeles Cedars 14-May-07 20 Tuesday 19:15Thai Town, Los Angeles 29-Jun-07 28 Monday 19:00Los Angeles Colombo Americano 27-Aug-07 20 Tuesday 12:15
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% WOMEN IN DISTRICT 5280
• % women worldwide =15.26%
• % women in D5280 = 28%
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Why is Membership Growth Important?
DO WE NEED NEW MEMBERS?
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More Members Means
Fresh ideas & new energyIncreased capacity for serviceGreater support for TRF Future of Rotary ensured
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MEMBERSHIP GOALS
WHERE IS THE DISCONNECT
?
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ROTAPHOBIA
THE FEAR OF ASKING SOMEONE TO ROTARY
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Membership…..How important do we think it
is?
92% GOVERNORS
89% CLUB PRESIDENTS
10% MEMBERS
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Less than 1 year 10%
1-2 years 14%3-5 years 17%6-10 years
19%10 years or more
40%
41% have been a Rotarian for less than 5 years!
Percent of Membership (Years in Rotary)
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THE PERCEPTION OF ROTARY BY
NON-ROTARIANS
BUSINESS MENELITESECRETIVEWEALTHYLARGELY BASED ON FORMER RULESNOT “SEXY”NOT “TRENDY”INFLEXIBLENOT SURE THAT WOMEN ARE ALLOWED INASSOCIATED WITH FREE MASONS
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THIS ISN’T YOUR GRANDFATHER’S ROTARY
CLUB
CHANGING THE FACE OF ROTARY
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BE FLEXIBLE !!!!!!
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WHAT LOSS RATE IS OK??
10% per year?
16% per year?
30% over 2 years?
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LOSSES Out the Back Door
13Existing mbrs
terminated74
existing active
16 New mbrs inducted
14New mbrs
active
2New mbrs
term
7/0888
# members
7/07
87 mbrs
15% Attrition
Bring in 16 to grow 1
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RETENTION – A GOOD SYMPTOM!
TOP 5 REASONS WHY ROTARIANS LEAVE ROTARY:
2. Business pressure 3. Health/Personal
4. Not Enough Value/Disinterest
5. Attendance Requirements
1. Moved/Business Transfer
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HOW TO KEEP ‘EM!
STEP BACK,TAKE A GOOD HONEST LOOK AT YOUR CLUB
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STRONG CLUBS…have
• Long-range goals• Annual goals• Assemblies• Communication
• Leadership continuity
• Engagement• Fellowship• Training
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CATCH AND
DON’T RELEASE!
MEMBERSATISFACTIONQUESTIONNAIRE
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SIX RETENTION IDEAS
• INFORM• INVITE• INDUCT• ORIENT• EDUCATE • INVOLVE
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IS NETWORKING O.K. IN ROTARY?
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On Networking………..
“ …if new or increased business comes as the natural result of friendship created in Rotary, it is the same normal development that takes place outside of Rotary as well as inside, so it is not an infringement on the ethics of Rotary membership.”Past RI President Cliff Dochterman, ABCs of Rotary, p.19-20
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WHY SOCIAL NETWORKING?
C u @
RotaryC u @
Rotary
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HOW CAN WE USE IT?• Facebook – fastest growing site – 55+• Twitter – average age 42• 90% Adults on-line• 73% have read blog• 45% started own blog• 39% subscribe to RSS Feed• 57% have joined social network• 83% have watched videos
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How Pertinent to Rotary?
End Polio Now We're on Twitter! Follow us @endpolionow
Rotary Global History Fellowship (RGHF)
http://twitter.com/rotary
http://twitter.com/dcrotary
http://zones25-26membership.blogspot.com/
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Change The Way We Recruit
Aging has changed (60 is the new 40)
“Age Down & Tech Up” Engage all ages in club activities,
including families Web site up to date Emphasis on networking Deemphasize attendance req.
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Do Our Clubs ReflectDo Our Clubs ReflectOur Communities?Our Communities?
Profession (Classification Survey)
Diversity (Gender, Ethnicity)
Culture (New ideas and projects)
Age (Future of Rotary)
www.city-data.com
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Generations
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Aim for 20% - 50% Aim for 20% - 50% Membership Increase in 12 Membership Increase in 12
months!months!It Doesn’t Get Much
Easier Than This!
www.clubinaclub.com
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We cannot do everything at once, but we can do something at once
- Calvin Coolidge -
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Club Membership Recognition
• RI Membership Development and Extension Award (901) – due 5/15/10
• RI Recognition of Membership Development Initiatives (421 and 422)
- due 4/15/10 to DG• Recognition of Smaller Club Membership
Growth (416) New!- due 5/15/10
• Presidential Citation (900A) - due 3/31/10
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JUST ASK…….
Barbara Risher Welch, PDGRegional Rotary Int’l
Membership CoordinatorZone 26