Transcript
TO OPTIMIZE YOUR CONTENT FOR NON-READERS
5 WAYS
THINK ABOUT
THIS
84% of people will not read all of your content
Only 1 in 15 people will find key information if it is burred in long blocks of text
A LOT
This means
of vital information could be missed
WHAT DO YOU DO
Design your content for
SCANABILITY
HERE’S HOW
Highlight
KEY TERMS
01
Enlist
BULLET POINTS
02
Include
CALLOUTS
03
Use Meaningful
SUBHEADINGS
04
Only present
ONE IDEA
05
per paragraph
Stay
CONCISE
BONUS
WHY IT WORKS
Our eyes are drawn to
THINGS THAT ARE DIFFERENT
than their surroundings
WHICH MEANS
THINGS THAT ARE DIFFERENT
GET SEEN
GET SEEN and read
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