Download - It’s Not About the Hot Dog
![Page 1: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/1.jpg)
It’s Not About the Hot Dog
Cindy GautreauxSouthern Methodist University
![Page 2: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/2.jpg)
Who should market library services?
• Reference Librarians?• User Education staff?• Financial Officers?• Vendor Liaison for Serials-Acquisitions?• Music Catalog Librarians?• Information Commons Technology
Coordinators?
![Page 3: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/3.jpg)
“Ask a Librarian” Stats
![Page 4: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/4.jpg)
“Ask a Librarian” sticky notes distributed during finals coffee breaks
![Page 5: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/5.jpg)
MARKETING GOALS
• Take advantage of every opportunity on campus to participate with a library booth – new student orientation, prospective student visits - Don’t forget the parents!
• Create library events that attract students• Tout the new services without forgetting the
old
![Page 6: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/6.jpg)
Welcome Tent(held 1st two days of fall semester)
![Page 7: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/7.jpg)
“Ask a Librarian” book bag tags
![Page 8: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/8.jpg)
Student Book Bag Tags
![Page 9: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/9.jpg)
Club Fondren Coffee Breaks
![Page 10: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/10.jpg)
Partner with vendors and local restaurants to provide free snacks and energy drinks
![Page 11: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/11.jpg)
Late night breakfasts – pancake night!
![Page 12: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/12.jpg)
And lots and lots of coffee!
![Page 13: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/13.jpg)
New Student Orientation
![Page 14: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/14.jpg)
Sometimes we might have too much fun ….
![Page 15: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/15.jpg)
Dream Team!
![Page 16: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/16.jpg)
Brochure included in all packets
![Page 17: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/17.jpg)
Campus Map
![Page 18: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/18.jpg)
It’s Not About the Hot Dog!
![Page 19: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/19.jpg)
4th Annual National Library Week Cookout
![Page 20: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/20.jpg)
Cookout committee members woret-shirts with this year’s slogan
Vendor/Publisher Liaison for Serials-Acquisitions
Music Catalog Librarian
Digitization Specialist
![Page 21: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/21.jpg)
![Page 22: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/22.jpg)
Library Services Tent
![Page 23: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/23.jpg)
Students I would like to steal from UTD
![Page 24: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/24.jpg)
Services
• Mobile version of catalog• Discover SMU Libraries (new discovery layer
for traditional library catalog)• Ask a Librarian• KIC Book Scanner• New Student Multimedia Center• New wireless courtyard
![Page 25: It’s Not About the Hot Dog](https://reader035.vdocument.in/reader035/viewer/2022062323/56815ea7550346895dcd3531/html5/thumbnails/25.jpg)
Summary
• Identify staff who want to help promote services – regardless of title/position
• Seek out all opportunities on campus to participate with a library services booth
• Create events to attract students, faculty and staff
• Don’t forget the parents!