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IT´S NOT HOW
GOOD YOU ARE,
IT´S HOW GOODYOU WANT TO BE.
A tribute to PAUL ARDEN
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Why should i spend three
hours with this book
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Nearly all rich andpowerfull people are
not notably talented,
educated, charming
or good-looking.
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They become rich
and powerful by
wanting to be rich
and powerful.
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Your vision of where
or who you wantto be is the greatest
asset you have.
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Without having agoal it´s difficult
to .
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Why d
o we s
trive fo
r
excelle
nce?
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� when mediocrityis required?
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The truth is, i´m glad it´s this way
Paul Paul Paul Paul Arde
nArde
nArde
nArde
n
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All creativepeople needsomething to rebel against...
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Sohow
good d
o
youwa
ntto
be?
Quite good Good Very good The best in your field
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TheTheTheThe bestbestbestbest inininin thethethethe worldworldworldworld?!?!?!?!
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Talent helps, but it
won´t take you as
far as ambition.
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ThereThereThereThere isisisis no no no no instantinstantinstantinstant solutionsolutionsolutionsolution…………
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The only way to
learn is through
experience and
mistakes.
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YouYouYouYou cancancancan achieveachieveachieveachievethethethethe unachievableunachievableunachievableunachievable
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““““I I I I wantwantwantwant to to to to bebebebe as as as as famousfamousfamousfamous asasasas
persilpersilpersilpersil automaticautomaticautomaticautomatic****””””
*one of the UK´s leading detergents
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Have you noticed how the
cleverest people at school are
not those who make it in life?
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What you learn at
school are facts.
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Those who fail
at school are
not
interested
in facts.
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The facts are
not put to
them in a way
they find
interesting.
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ENERGY
It´s 75% of the job.
If you don´t have it � be nice.
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ItItItIt´ssss allallallall mymymymy faultfaultfaultfault
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If you are involved
in something that
goes wrong, never
blame others.
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Blame no one but
YOURSELF
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COMMONexcuses
1111
2222
3333
4444
5555
6666
ItItItIt waswaswaswas a a a a terribleterribleterribleterrible briefbriefbriefbrief
I I I I needneedneedneed a a a a betterbetterbetterbetter partnerpartnerpartnerpartner
ThereThereThereThere wasnwasnwasnwasn´tttt enoughenoughenoughenough moneymoneymoneymoney
I I I I waswaswaswas tootootootoo busybusybusybusy onononon otherotherotherother projectsprojectsprojectsprojects
I I I I wasnwasnwasnwasn´tttt givengivengivengiven enoughenoughenoughenough timetimetimetime
TheTheTheThe director director director director didndidndidndidn´tttt listenlistenlistenlisten to meto meto meto me
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Most of these
grievances are
every day on
every job.
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That won´t
CHANGE
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DON´T LOOK FOR THENEXT OPPORTUNITY
TheTheTheThe oneoneoneone youyouyouyouhavehavehavehave inininin
handhandhandhand isisisis thethethetheOPPORTUN
ITYOPPORTUN
ITYOPPORTUN
ITYOPPORTUN
ITY
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Accentuate the
POSITIVE
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Eliminate the
NEGATIVE
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Do Do Do Do notnotnotnot putputputputyouryouryouryour clevernessclevernessclevernessclevernessinininin frontfrontfrontfront ofofofof thethethethecommunicationcommunicationcommunicationcommunication
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CREATIVE
people are
paid to be
CREATIVE.
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In order to justifytheir salaries,they need to beseen to haveclever ideas.
SoSoSoSo…………
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often produce work
wich on the surface
appears clever but
has little substance.
ButButButBut…………
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A A A A cleverclevercleverclever ideaideaideaidea orororor a a a a l
ogicallogicallogicallogical thoughtthoughtthoughtthought
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Don´tpromisewhat youcan´tdeliver
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WouldWouldWouldWould youyouyouyou use use use use thisthisthisthisarchitectarchitectarchitectarchitect againagainagainagain????
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WhatWhatWhatWhat do do do do youyouyouyou dodododowhenwhenwhenwhen youryouryouryour clientclientclientclientwonwonwonwon´tttt buybuybuybuy????
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ThenThenThenThendo do do do itititit
youryouryouryourwaywaywayway!!!!
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If you can´tsolve a problem,
it´s because you´replaying by the rules
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The person who doesn´tmake mistakes is unlikely
to make anything
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“There is nothing that is more certain
sign of insanity than to do the same
thing over and over and expect the
results to be different.”
AlbertAlbertAlbertAlbert EinsteinEinsteinEinsteinEinstein
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DonDon´́tt bebe afraidofof sillysilly ideasideas
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We all get mental
BLOCKS.
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We need to get
UNBLOCKED.
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““““HighHighHighHigh creativitycreativitycreativitycreativityisisisis respondingrespondingrespondingresponding to to to to situationssituationssituationssituations withoutwithoutwithoutwithoutcriticalcriticalcriticalcritical thoughtthoughtthoughtthought””””
John
John
John
John Cle
eseCleese
Cleese
Cleese
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IfIfIfIf youyouyouyou are are are are deadlockdeadlockdeadlockdeadlock…………
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1111 2222
Do the oppositeof what the solution requires
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22221111
Look out of the window and whatever
catches your eye, make that the solution to your problem
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SALE
YouYouYouYou wonwonwonwon´tttt rememberrememberrememberremember thisthisthisthis
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PRE-FIRE
SALE
YouYouYouYou wonwonwonwon´tttt forgetforgetforgetforget thisthisthisthis
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Don´t give a speech.
PUT ON A SHOW.
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Even a financial director´s speech
doesn´t have to be boring
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IfIfIfIf youyouyouyou getgetgetget stuckstuckstuckstuck, , , , drawdrawdrawdrawwithwithwithwith a a a a differentdifferentdifferentdifferent penpenpenpen
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Change your tools,
It may free your
THINKING.
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Different strokes for different folks
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WellWellWellWell, , , , youyouyouyou´veveveve gotgotgotgot to to to to drawdrawdrawdraw thethethethe linelinelineline somewheresomewheresomewheresomewhere
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P a u l oP a u l oP a u l oP a u l o
ferreiraPfThankThankThankThankyouyouyouyou!!!!