A DONOR-SUPPORTED PUBLIC PARKTheParklands.org
It’s tIme for LoUIsVILLe to come oUtsIde and pLay.
21st Century Parks, InC.2013 annuaL rePOrt
Dear Friends and Supporters,
It’s been another exciting year for 21st Century Parks and The Parklands of Floyds Fork, and in many ways, it has been our most transformational year. Our achievements this year would not have been possible without your continued support, and I wanted to share with you what you helped to make a reality:
Chairman’s Letter
1,000,000th Park visit
Receive 2010 Place Maker Award
Master Plan Development Feasibility
Creekside Playground opens
Land Acquisition
The Parklands fully open to
public 21st Century Parks founded
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Beyond
Capital Campaign
$38 million grant from Dept. of Transportation
Park Visits
Wallace Roberts & Todd selected as design team Beckley Creek
Park opens
Break ground on Turkey Run and Broad Run Parks
Founding Campaign Capital Campaign
December 31, 2013
Pope Lick Park opens
$120 million capital campaign complete
Annual members
10,000 + Annual members
Parks Design
Parks Construction Parks Open
Annual Campaigns
• Thanks to the dedicated members of the 21st Century Parks Steering Committee and the generosity of the community, 21st Century Parks raised over $122,000,000, exceeding our $120 million goal! Over 600 donors contributed--including 480 individuals, 76 corporations, and 42 foundations --thank you again!
• In February, we opened the PNC Achievement Center for Education and Interpretation and launched the Outdoor Classroom. Todate,nearly3000childrenhaveengagedindynamicexperiencesatTheParklandsthroughfieldtrips,camps,andothereducational events. The Gheens Foundation Lodge and the PricewaterhouseCoopers LLP Pavilion opened, and since opening,over220eventshavebeenheldattheselocations,includingourfirstrunningrace.
• Webrokegroundonthefourthandfinalphaseof TheParklandsof FloydsForkonJuly3,2013.Thisfinalsection includes work on The Strand, Turkey Run Park and Broad Run Park, all set to open in 2015. A nearly $35 million investment in infrastructure and amenities will result in more than 2,400 acres of new donor-supported public parks, making it the largest park development project in Louisville since the original Olmsted park and parkway system was developed in the late 1800s.
• September 6, 2013 we opened the remainder of Beckley Creek Park, including the Egg Lawn and Humana Grand Allee and also celebrated the opening of Pope Lick Park. Opening weekend was packed with over 30,000 visitors who attended many events, including a balloon glow and musical performance, mountain biking, educational hikes, photography and art classes.
• We launched a membership program to support annual operations. We exceeded our 2013 goal of 1,000 members and are working toward 3,000 members in 2014.
• Our natural areas team has cleared almost 923 acres of invasive species and planted nearly 55,000 trees and shrubs since 2010, restoring and enhancing the natural beauty of this amazing place.
• InOctoberof 2013TheParklandssawitsonemillionthvisitsinceopeningthefirstamenityinthesummerof 2011.Thephotos on the following pages will provide a sense of what a million visits looks like. It is a privilege to be your choice for these activities.
I hope to see you at The Parklands soon and look forward to sharing with you new updates and adventures at The Parklands in 2014. Please don’t hesitate to contact us if you have questions, concerns, or comments.
Sincerely,DanielH.Jones,M.F.,Ph.D.Chairman and CEO
1,000,000th Park visit
Receive 2010 Place Maker Award
Master Plan Development Feasibility
Creekside Playground opens
Land Acquisition
The Parklands fully open to
public 21st Century Parks founded
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Beyond
Capital Campaign
$38 million grant from Dept. of Transportation
Park Visits
Wallace Roberts & Todd selected as design team Beckley Creek
Park opens
Break ground on Turkey Run and Broad Run Parks
Founding Campaign Capital Campaign
December 31, 2013
Pope Lick Park opens
$120 million capital campaign complete
Annual members
10,000 + Annual members
Parks Design
Parks Construction Parks Open
Annual Campaigns
The Parklands Team
The Parklands Management TeamDanJones,Chief ExecutiveOfficerJimMoore,Chief OperatingOfficer,[email protected],ParksDirector,[email protected],ProjectManager,[email protected],EducationandInterpretationManager,[email protected],AnnualFundManager,[email protected],AccountingManager,[email protected],ParkRanger,[email protected],FacilitiesandEventsSalesManager,[email protected],CommunicationsCoordinator,[email protected]
2013 Board of Directors
Chuck DennySandra FrazierMikeHeitzSteve HenryEllen Hesen
HenryHeuser,Jr.DanielH.JonesDavidA.JonesBillJuckettBruceMazaKen Payne
David Wood
Contact Us(502) 584-0350
21st Century Parks, Inc.471W.MainStreet,Suite202
Louisville, KY 40202www.theparklands.org
www.21cparks.org
In 2013, over 12,000 trees were planted in The Parklands and nearly 500 acres were treated for the removal of invasive species. The Parklands team was able to accomplish such an enormous task with the contributions from individuals, corporations, organizations, and foundations throughout the community.
The Wells Fargo Foundation’s $100,000 grant, funded through their Clean Technology and Innovation Grant Program, allowed The Parklands of Floyds Fork team to treat 142 acres of forests that had been overtaken by invasive plants. The removal of invasivespecieswillallowKentuckyplantsandwildflowerstogerminateandthrive, providing habitat for native wildlife and thereby increasing our region’s biodiversity and ecological health. Now that these Kentucky hardwood forest systems are restored, we are able to let nature’s natural process take its course in returning our native plant and animal communities to these once severely damaged, impaired forests. In addition, a $25,000 Environmental Quality Incentives Program grant from the Kentucky Natural Resources Conservation Service allowed us to continue the treatment of invasive species on over 100 acres of parkland.
To preserve parkland for the entire community is core to the mission of 21st Century Parks, and this value is never more evident than in the steps that are taken in the restoration and preservation of the nearly 4,000 acres of public parkland within The Parklands of Floyds Fork. Each year, The Parklands team works with the community to ensure that the land and the environment is sustained and enhanced for future generations.
Over 4,000 volunteer hours were shared with The Parklands of Floyds Fork in 2013, many of which were spent with The Parklands team in various environmental projects. Whayne Supply Company celebrated their 100 year anniversary by sponsoring a planting of over 100 trees in Beckley Creek Park.
Report on Natural Areas Restoration
Thanks toeachof ourParklandsFoundingMembers,theteamof dedicatedvolunteers,andthegenerosityof thecompaniesandfoundations to our annual fund, for allowing The Parklands team to work towards our mission, and continue to plant for the future.
Report on Natural Areas Restoration Management’s ReportParks grow and shape cities over time and 2013 was a year of significantgrowthandcelebrationforTheParklands.Wegrew the team providing safe, clean, fun and beautiful parks by 33% or 10 people, we grew the impact of The Parklands to the community by hosting over 800,000 park visits during 2013 and we grew our newly planted membership program to 1,169individualsandhouseholdmembers.Mostsignificantly,we kept up the continued growth of construction on the next phase by making good progress towards our 2015 opening of the entire Parklands system.
We are working every day for you, our park visitor. The team’s efforts focus on our innovative park model:
“a donor-supported public park.” The foundation of this new public/private partnership is built on knowledge and cooperation. We will continue to train the team, engage park visitors, and communicate with the public howTheParklandsoffersandfillsthecommunity’sneedfornew public park space.
Every resource we have derives from generous support to the organization. We thank each and every donor for their engagement and will carefully steward their trust and generous support.
In 2014 we will continue to grow the impact of this donor- supported public park. We expect that 1,000,000+ visitors and 3,000+ members will achieve their individual goals during 2014 in the park with an appreciation for the great design and celebration of the beauty and diversity of The Parklands of Floyds Fork.
Thank you,JimMooreChief OperatingOfficer
2013 Highlights
Over 1,500 acres open to the public
3,300 learners through Outdoor Classroom field trips
*The excess 2013 costs over support was the result of a draw-down of prior year capital campaign reserves. The December 31, 2013 Audited Financial Statements of 21st Century Parks, Inc. are not reprinted here. They were audited by Strothman & Co. and are available along with our IRS Form 990 at: www.theparklands.org.
800,000+ Visits
27,000 Welcome Center visits
Capital funding77%
Annual fundraising
16%
Construction management -
in-kind 5%
Program fees2%
1,169 new members
$17.4 million in costs:
$15.5 million in support:
Construction activities
78%
Programming13%
Construction management -
in-kind4%
Management and general
5% Fundraising0%
No annual operating support from the City or State
NOW STREAMING LIVE.
What Does 1,000,000 Visits Look Like?
Great Pumpkin 10k (October)
Field Trip (September)
Volunteer Cleanup Day (April)
Phase Four Groundbreaking (July)
PNC Achievement Center Opening (February)
Creek Stomp Family Program (November)
Summer Camp (July)
Beckley Creek & Pope Lick Park Opening (September)
Walkers around Egg lawn Signature Trail(October)
Kick-Off Luncheon with Kirk Herbstreit(August)
Balloon Glow Celebrating the Egg Lawn Opening (September)
Thank You 2013 Donors:
ExpEriEncE countlEss spEctacular viEws. sharE in onE amazing vision.MarieandRonaldAbramsADPSarahAhmad-WilsonandJamesWilsonEdwinM.AhrensDebbie and Russell AlexanderAmerican Life & Accident Insurance Co. of KYAxxis EntertainmentBandy Carroll Hellige Advertising & Public RelationsMargaretandBarryBarlowAndrea and David BatesBellarmine UniversityLinda and Fred BenzC. Gregory Henes and Elizabeth BernstromBingham Greenebaum Doll LLPBlue Equity, LLCBlue Grass Community FoundationThe Boone GroupBowling NurseryGayleMontyBoydSue and Hewett BrownRose Cooper and Allen BushGeralyn and George BushNancy D. BushC. E. and S. Foundation, Inc.Caroline Christian Foundation, Inc.CassidyTurleyHarryK.MooreGreg and Barbara ChapmanMr.andMrs.RichardH.C.ClaySandy and Bob CoffmanRobertJ.ColeJr.SusanandJohnCollierCommonwealth Networking Group (CNG)Commonwealth Sign Co.Chenault ConwayMaryLauraandBillCrawfordD.D. Williamson & Co. Inc.Beth DavisCathy and Tom DawsonDebra and Kenneth DeLorDonna and Charles P. DennyLee Deters and Penny ShawEco-Tech Consultants Inc.Elite Homes, Inc.Ernst & Young LLC.Fifth Third BankSam Nicks and Price FosterSandra FrazierFrost Brown Todd LLCAmy and Lee GarloveTheGeorgeA.Bush,Jr.HolbrookFundThe Gheens Foundation, Inc.GraceandJamesGieselSandy GulickMaryOliverHumkeandJayGulick
Denise HaganKatie HaleyJohnW.andMariaG.HamptonDebi and Scott HattonHear in Kentucky Hearing CentersCaroline and Tim HeineMikeHeitzHelm’s Seeding & Sodding Co., LLC.Ellen HesenJoanandWillardHesterHilliard LyonsJaniceYuskandTheodoreHodgeDee and George W HogeFrank Hower IIIHubbuch & Co.The Humana FoundationMaryandScottHuntCarolJacksonCraigSylviaandKennethR.JaegersRhondaandBryanJohnsonBettyandDavidA.JonesLisaP.andDanielH.JonesKathyandFredJonesBarbaraandBillJuckettJanS.KarzenTonyandJulieKellerBeth and William KolodeyKosair CharitiesEdwardKrugerandJeff RodgersSharon A. Lamb and Ed GarberDeborah Levine and Brad ChairesLG&E & KU Energy LLCLouisville Community FoundationFran Ratterman and Todd LoweMainStreetRealtyJennyandCharlesMarshBobMarshallMasterson’sCateringBruceA.MazaAnnieandPaulMcLaughlinMerrillLynchWealthManagemetnMildredV.HornFoundationRosanneandMoseMillerKathyMinxandAlLessieSandraMitchellClayMortonJaneenandWarrenMountsSallyandR.CharlesMoyerGina and Shawn WilkiePeggyMuddLaura and Patrick NixNorthwesternMutualThomas P. O’Brien IIIOldLouisvilleMeetsNewLouisville
Oxley,BarryandJulieannPatagoniaKen and Lynda PayneEllie and Kaylin PeckAdrienne and Rob PerryThe PNC FoundationStu PollardPwCQuantumGraphix LLCJaneandJimRamseyRecreonics, Inc.Bridget and Earl Reed, IIIJasonReinekeRepublic BankMr.andMrs.EdwardW.RhawnThe Rouse FamilyJoanMacLeanandEmbryRuckerWandaandMikeRyanBrooke and David SchroederSchubert FoundationCourtneyandJohnSchweinhartSemonin RealtorsJaneBischoff SmithBarbara and Roland StaytonLynn and Greg SteevesRichard StephanSterling Thompson InsuranceMelissaVeneracionandMichaelStevensCharlotteandJohnClayStitesStrothman + CoSummit ConstructionTaylor Family FoundationThe Glenview Trust CompanyEllenB.andCarlM.ThomasLee ThomasCarolynandJohnTiptonTroy FoundationU.S. Bancorp FoundationV.V.CookeFoundationWells Fargo FoundationTammy and Gregory WellsWhayne Supply CompanyStephiandJonathanWolffSusan and David WoodKeitt and Frank WoodFern and Charles WoodsDennis Scott WunderlichKaren WunderlinAnnie and David YohoYum! Brands Foundation
* Above listing features donors who contributed over $250 in 2013 and who agreed to be recognized.
21st Century Parks, Inc. 471WestMainStreet,Suite202Louisville, KY 40202(502)584-0350www.TheParklands.org
WE ARE A DONOR-SUPPORTED PUBLIC PARK.Membership is a vital source of support to help annually maintain this extraordinary new park system. Whatever you find you love about The Parklands, make sure you support it! A variety of giving levels are available, and each level comes with perks! Visit TheParklands.org/member to learn more about how membership funds are used and to make a donation at one of the below levels:
• COPPICED WOODS TRAIL 1.87 miles
• SYCAMORE TRAIL 0.4 miles
• EGG LAWN SIGNATURE TRAIL 0.7 miles
SEATONVILLE ROAD
SHELBYVILLE ROAD
TAYLORSVILLE ROAD
ECH
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RA
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BROAD RUN ROAD
BARDSTOWN ROAD
ECH
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RAI
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S. ENGLISH STATION ROAD
BECKLEY CREEK PARKWAY
BECKLEY CREEK PARKWAY
SCENIC PARK DRIVE
SCENIC PARK DRIVE
SCENIC PARK DRIVE
BR
OAD
RU
N R
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SEATONVILLE ROAD
GILLILA
ND
RO
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S. B
ECK
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STAT
ION
RO
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← TO LOUISVILLE AND INTERSTATE 265
ENGLISH STATION
RO
AD
S. POP
E LICK R
OA
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TAYLORSVILLE LAKE ROAD
← TO LOUISVILLE AND INTERSTATE 265
TH
URMAN ROA
D
ECHO TRAIL
RO
UTT
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← TO INTERSTATE 265
← TO INTERSTATE 265
BILLTOWN ROAD
← TO MIDDLETOWN AND INTERSTATE 265TH
TK
TK
TH
TH
The Barklands ofBeckley Creek Park
TrestleFisherville Paddling Access
Mary’s Island
Stout House
Highland CrossingBurr Oak Falls
Parklands Administration
Building
The John Floyd Community Building
North Beckley Paddling Access
MSD Floyds Fork Water Quality Treatment Center
Creekside Paddling Access
Cane Run Paddling Access(Primitive)
EGG LAWN
CREEKSIDECENTER
HUMANA GRAND ALLEE
BROWN-FORMAN SILO CENTER
CLIFFSIDE CENTER
SKY MEADOWS
TURKEY RUN FORESTSUGAR HILL
BIG VISTA VALLEY
SEATON VALLEY
WILLIAM F. MILES LAKES
THE OXBOW
DISTILLERY BEND
JOHN FLOYD FIELDS
BIG BEECH WOODS
• BIG BEECH TRAIL 1.57 miles
TRESTLE POINT
Floyd
s Fo
rk
Floyds Fork
Pope Li ck
Floyd
s For
k
Floyds Fork
Floyds Fork
Floyds Fork
Beckley Creek
Floyds Fork
Long
Run
Cane Run
Chenoweth Run
Turk
ey R
un
Broad Run
North
0 2000 Feet
0 500 Meters
60
• BLACK WILLOW TRAIL 1.69 miles
• VALLEY OF THE GIANTS TRAIL 0.63 miles
FITNESS CIRCLE • 0.7 mile
Prairie Preserve Trail • 1.15 miles
BECOME A MEMBER TODAY AT THEPARKLANDS.ORG/MEMBER
Individual Membership: $35 Conservator: $500Household Membership: $50 Sustainer: $1,000Parklands Partner: $100 Founder’s Society: $5,000Friend of The Parklands: $250 Steward’s Society: $10,000Chairman’s Circle: $25,000 and above*Each membership donation is 100% tax-deductible and good for one year.
NON PROFIT ORGU.S. POSTAGE
PAIDLOUISVILLE, KYPERMIT #1283