Download - Itu competition analysis
Competition analysis of Competition analysis of the World Triathlon Seriesthe World Triathlon Seriesthe World Triathlon Seriesthe World Triathlon Series
Science + triathlonScience + triathlon2013 World Conference2013 World Conference
MagglingenMagglingen, 7, 7thth FebruaryFebruarygg ggg g yy
AgendaAgenda
• Looking back
gg
• Looking back…facts and figures
• The present time…The present time…Rules, policies and procedures
• The future…e utu ePlans in progress
HistoryHistoryyy
1989 ITU Triathlon World Championships1989 ITU Triathlon World Championships
(Avignon, France)
1991 ITU Triathlon World Cup series
(11 events, in 7 countries, in 4 continents)
1995 First draft legal ITU event
(Cancun, Mexico, elites)
IOC DECISION
2005
( , , )
ITU World Championships in Asia
(Gamagori Japan)
2006
(Gamagori, Japan)
ITU World Cup in Africa
(Richards Bay South Africa)
2009
(Richards Bay, South Africa)
ITU World Championship Series
(8 t i 4 diff t ti t )(8 events in 4 different continents)
ITU World Triathlon SeriesITU World Triathlon Series
• Best Olympic distance triathletesy p
H d t h d titi• Head to head competitions
• Iconic cities – iconic locations
• Mass participation event
• Live TV broadcast• Live TV broadcast
NumberNumber of of eventsevents
18
20
14
16
10
12# of events
# of countries
6
8
# of countries
# of new events
2
4
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
List of WTS List of WTS citiescities 20092009--20132013
HamburgLondon
Stockholm
Tongyeong
Yokohama
HamburgKitzbuhel
MadridBudapest
Washington
London
SeoulBeijingLausanne
San Diego
Gold Coast
Auckland
Sydney
Gold Coast
NumberNumber of of participatingparticipating NFsNFs ((eliteelite))p p gp p g (( ))
70
60
50
40World Cup
WTS
20
30WTS
Grand Final
10
20
0
2005 2006 2007 2008 2009 2010 2011 20122005 2006 2007 2008 2009 2010 2011 2012
NumberNumber of of eliteelite athletesathletes
2500
20002000
1500All 3 level
World Cup
1000WTS
Grand Final
500
0
2005 2006 2007 2008 2009 2010 2011 20122005 2006 2007 2008 2009 2010 2011 2012
NumberNumber of of eliteelite athletesathletes onon WTSWTS
820
800
760
780
740
760
WTS
720
WTS
680
700
660
680
2005 2006 2007 2008 2009 2010 2011 20122005 2006 2007 2008 2009 2010 2011 2012
StandardizedStandardized LookLook and and FeelFeel
GrowingGrowing TV TV coveragecoveragegg gg
D ti (i h )TV Contacts (in million)
1000
1200917
1045
Duration (in hours)
5000
6000
4592
5429
( )
400
600
800
350
556
2000
3000
4000
2027 2264
0
200
2009 2010 2011 20120
1000
2009 2010 2011 2012
250
Audience (in million)
207
150
200
10889
189207
0
50
100
2009 2010 2011 20122009 2010 2011 2012
ParticipationParticipationpp
Spectators
2'000'000
13880001560000
1'000'000
1'500'000
879000728400
1388000
0
500'000
Age Groupers02009 2010 2011 2012
40'00030358
Age Groupers
20'000
30'00020377 21280
2756930358
0
10'000
2009 2010 2011 2012
AgendaAgenda
• Looking back…
gg
Looking back…facts and figures
• The present time…The present time…Rules, policies and procedures
• The future…e utu ePlans in progress
Bidding processBidding process
• Conditions available on triathlon.org
• Joint approach by ITU and Upsolut
• Calendar coordination (blocked dates)
M lti t• Multi-year agreements
• Continental distributionContinental distribution
• Climate issues
• Logical order for travel
• Pairing with World Cups
Calendar structureCalendar structure
• 7 or 8 series event + Grand Final
• +50% + Grand Final to count
• Season from April to September
W ld C b f / ft• World Cup season before/after
• 1/3 Sprint vs 2/3 Olympic1/3 Sprint vs. 2/3 Olympic
• 2 weeks after Sprint
• 3 weeks after Olympic
• Mixed Team integration
Athletes’ servicesAthletes’ services
• Quota of 65/gender for Series events
• Quota of 75/gender for Grand Final
• Maximum athlete quota per NF: 6
• Qualification, invitations
• Airport pick up top 10 accom• Airport pick-up, top 10 accom.
• Prize money increasePrize money increase
• Anti-doping control
Technical conditionsTechnical conditions
• City centre events
• 1 lap = 750m, 5km, 2,5km
• Technical challanges, hills
Fi d k d h d l TV (!)• Fixed weekend schedule – TV (!)
• Pre-race course accessibilitiesPre race course accessibilities
AgendaAgenda
• Looking back…
gg
Looking back…facts and figures
• The present time…The present time…Rules, policies and procedures
• The future…e utu ePlans in progress
LookingLooking forwardforward……gg
• Increasing interest + Olympic cities –consideration of 9 + 1 events
Fi d k d /• Fixed weekends /
long term contracts
• Rotating location of the Grand Final– series/non-series eventsseries/non series events
• Integration of Mixed Team qualification
Q lifi i b d ITU• Qualification based on ITU Points List (all ITU events)
LookingLooking forwardforward……gg
• Courses with special profile:
Kitzbuhel, Auckland, etc.
I d b f bik d l• Increased number of bike and run laps: eg. 8 -> 9 or 10 (OD bike)
• Main event of Olympic qualification– IOC (Mixed Relay)IOC (Mixed Relay)
• Keep ratio between Sprint and p pOlympic distance
Growing length of schedule• Growing length of scheduleof the GF
LookingLooking forwardforward……gg
• Evaluation of increasing specatorg pexperience (TV and on-site)
P t ti l i t d ti f tti th• Potential introduction of getting theseries leader(s) highlighted
• Increase prize money – depth vs. top teartop tear
• Growing paratriathlon elementg p– considered as elite
Thank you y
for your attention!for your attention!