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Startup ecosystem in Kraków, Polandand an intro to contextual computing.
Jakub KrzychCEO & Co-Founder Estimote, Inc.
European Entrepreneurship and Innovation at Stanford 26th of January, 2015
@jimiasty
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About me
• Graduated physics and computer science on Jagiellonian University in Kraków
• Started career as a software developer
• First founded company sold to largest CEE Media Group, Warsaw Stock listed
• Founded Estimote, Inc. in 2012 and graduated YCombinator in 2013
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Poland
• 38.5M people • Corporate tax: 19% • Capital: Warsaw (1.7M) • Krakow (0.7M) • Lodz (0.7M) • Wroclaw (0.6M) • Poznan (0.5M)
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Kraków
• 760K-1M people • Unemployment rate: 6% • 10M tourists a year • Direct flights to the most EU capitals/hubs
Kraków
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Founded in 7th century; former capital of Poland
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Beautiful old city, popular tourist destination
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7
200K students, 23 universities and colleges
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1000+ cafes, restaurants, clubs
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Shopping malls, art galleries, sport arenas
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Costs of living in Kraków (as of Jan 2015)
• $1300 - round-trip flight from SFO to KRK (total 14 hours) • $100 / night - three/four star hotel in the city center • $40 / night - Airbnb apartment • $24 / a month - public transportation pass • $5 - city center taxi ride (10 min, 3 miles)
• $12 - sushi lunch (two rolls) • $6 - spaghetti lunch • $2 - espresso in Starbucks • $80 / month - desk rent in co-working • $500 / month - 2 bedrooms flat
• $465 / month - minimal wage in Poland (gross) • $1200 / month - average salary in Poland (gross)
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Modern manufacturing and logistics facilities
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Outsourcing in Kraków
Courtesy of
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Jobs growth
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Talent pool sources in Kraków
• Universities • Outsourcing/offshoring • Local ITC corporations • Interactive agencies / dev shops • Freelancers
Quality of talent
• English, similar culture • Passionate, motivated and loyal • Strong engineering talent
Challenges• Humble, a bit less pro-active and shy • Less product skills • Commercial office space in Kraków
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Global startups from Kraków
Communities in Kraków
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About Estimote
• Founded in 2012 in Kraków • Currently team of 50 people • 2 offices (NYC and KRK R&D) • $3.1M Seed-round in Dec 2013 • More than 35 000 developers in community • 40% of Fortune 100 as customers
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Context platform for mobile developers
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How people interact with the world?
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Tools to extend the brain
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Intuition, creativity, social skills + app
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Real-world context for mobile apps
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X,Y location Context
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Estimote Beacons and Stickers
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Retail application ~ 95% of transactions
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Try it on Stanford! - Downtown app
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For the internal use of Balderton Capital
Thank you!Q&A session.