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Technology Tools and Trends: How to make them work for you
My CharityConnects 2011
Jane Zhang
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We help nonprofits use technology to achieve their full
potential. We do this by lowering the barriers to
technology through access to tools, knowledge, training
and talent.
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A walk down memory lane…
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Search for info
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Web 2.0 Tools
• Newsletters
• Blogs
• RSS Feeds
• Social bookmarking
• Google Alerts
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• Portability
• Connectivity
• Convergence
• Integration
• Progressing towards abundance and complexity
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• Cloud
• Mobile
• CRMs
• On-demand Business intelligence
• Collaboration
• Social
• Apps
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Cloud Computing
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Cloud Computing
Benefit
• Less maintenance & upgrades
• No need for dedicated IT staff
• Lowers the cost of IT infrastructure
• Portable technology, greater mobility for staff
• Security
Drawbacks
• No control over maintenance & upgrades
• No control over user fees
• Increased cost for access
• On-demand may not be on-demand
• Lease vs Own
• Security & Privacy
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Cloud Computing tools
• Google Apps (office productivity)
• Salesforce (CRM)
• Box.net/Dropbox (file sharing)
• Manymoon (Project Management)
• SlideRocket (online presentation)
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mobile
• Fastest growing consumer product
• 22.8 Million subscribers
• 99% coverage of Canadians
• 75% have cell phones
• 50% phone connections are wireless
• 21% browse the internet
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Mobile
Benefit • Mobile can reach most
Canadians (Mobile Giving) • Convergence of technology
allows for live capture of events, pictures, video, live blogging
• Tools such as group SMS can allow for instant real-time messaging to mobilize large groups of people
• Mobile Apps shifts from fixed connectivity to mobile
• Mobile Website
Drawbacks
• Cost of smart phones, data plans
• Cost of app development
• Security
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Mobile tools
• Group SMS: Ez texting
– $10/month ~290 messages
– $149/month ~4700 message
• Mobile Giving Foundation Canada
– Glue between charity & wireless provider
– Vetting charity, pass 100% donations back to the charity from wireless carriers
• Paypal
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CRMs
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CRMs
Benefit
• Tracks relationships with our funders, volunteers, donors, members, public
• Help to identify champions, individuals engaged on multiple levels
• Capture organizational data for reporting
• Identify gaps in program & Service
Drawbacks
• Can be costly to implement
• Must have buy-in from all levels of organization
• Cost of customization
• Must integrate with organizational processes
• Training, staff time
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Popular CRMS
• Wild Apricot
• Sumac
• SugarCRM
• CiviCRM
• Salesforce
• Raiser’s Edge
• Convio
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On-demand Business Intelligence
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On-demand BI
Benefit
• In-sight into how an organization is doing
• Real-time data to enable more agile decision making
• Hosted services allow for easy upload and quick analysis of data
• Allows for easier reporting
Drawbacks
• Data by itself is not insight, but have clear goals for outcome
• Privacy and security of hosted services
• Can be difficult to implement well
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Tools for Insight
• BI-On demand
• Jaspersoft
• Crystal Reports
• Salesforce
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Collaboration
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Collaboration
Benefit
• Breaks down geographical barriers
• Reduce travel cost
• Real-time documentation of project development
• Reduce # of emails and drafts of documents
Drawbacks
• Staff time required for training
• Broadband internet/3G access
• Voice/video quality
• Not true replacement for face-to-face interactions
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Tools for collaboration
• ManyMoon (Project Management) • SAP Streamwork (team management) • Google Apps • Smartsheet • Dropbox/Box.net • SlideRocket • Skype • Gotomeeting/GotoWebinar • Adobe Connect
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Social
• Integration of Social with mobile, offline events, existing communication channels to weave together better engagement
Single Sign-on
QR Codes
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Social
Benefit
• Hub of conversation, it’s where the people are
• When integrated with CRMs and other tools, can significantly increase reach and strength of messaging
• Help to build better brand
• Gives organization personality, emotional connection point
Drawbacks
• Short lived messages, can get lost in the noise
• When not integrated with communication strategy, can have limited impact
• Staff time, and proper guideline required
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Tools to Manage Social Media
• Hootsuite
• TweetDeck
• Google Analytics
• Klout
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Apps
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Apps
Benefit
• No need to install software
• Less need for dedicated IT staff
• On-demand, access anywhere
• Cross platform
Drawbacks
• Early adopter stage, still need to develop best practices
• App overload
• Functionality thin, not replacement for enterprise software
• Cost of access
• Hard to organize, security?
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How do we decide what trend to follow and how to make it work?
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Goal Setting
• Be SMART, set goals for your organization
• Start with intent, add attainable #, benchmark, set measuring metrics, evaluate
• Go through the SmartChart process
• www.smartchart.org
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•Staff Buy-in •Training •Recruitment •Budget •Time commitment
•Roadmap •Simplification •Automation •Capacity
•Budget •Scalability •Open Source vs Proprietary •Cloud vs In-house •Data Portability
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Resources
• MyCharityConnects Slideshare channel
• TechSoup Canada Webinar
– June 15th, 1pm
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Questions?
• www.techsoupcanada.ca
• Toronto Net Tuesday
– June 14th, Digital Story Telling