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Vision PresentationJanuary 30, 2017
Presented by
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Where we are in the process
CX STRATEGY PHASE
Immersion Workshop
Alignment Brief
Primary & Secondary Research
CX Strategy Presentation
VISION PHASE
Vision Workshop
Vision Presentation
Final Deliverables
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Create a new SDZ Kids website experience which:
Positions SDZ Kids as a leader in animal information
Drives conservation interest, leading to action
Connects SDZ Kids with the SDZ ecosystem
THE ASK
Creates a highly repeatable experience for kids ages 3-11, inspiring return and engagement
Drives zoo interest and visitation
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Strategy Phase
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Vision Phase
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Sitemap
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Vision Phase UX Final Deliverables● Feature Set Matrix
● Functional Specification Documentation
○ Sitemap
○ Responsive Strategy
○ Template Wireframes
○ Block Wireframes
○ Paragraph Wireframes
○ Character Limit Recommendations
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Vision Phase Design Final Deliverables● Desktop + Mobile Template PSDs
○ Homepage
○ Landing Pages: Animals, Videos, Stories, Activities, and Games
○ Animal Profile Page
● Wide Screen + Tablet PSDs: Homepage
● 1-Page Stylesheet
● Design Templates PDF
● Desktop + Mobile Prototypes
● Animation + Transition Recommendations