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Creating Samepage: Case Study
Jaroslav Šnajdr – Kerio Technologies – San Jose – Pilsen – [email protected]
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Develop a product idea into viable business
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Core Product
?
?
?
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Create page with text, files and images
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Share them with others
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Make it simple for everyone
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Kerio Workspace - The First Product
Download and install on your own server.
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That’s what we’ve been doing since 1997. But not enough people are coming in
2012.
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We need to go to the cloud.
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Core Product
?
Infrastructure
?
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Amazon or not?
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Why Amazon? • Obvious default choice for most of you • Focus on your task • Huge credibility, people trust their data are
safe
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Why we bought our own hardware? • Concerns about runaway costs • Zero experience with micro-services
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Technology Stack (Rather Boring)
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Core Product
?
Infrastructure
?
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Supporting marketing and sales • Send people email and call them • Don’t spam – identify relevant targets
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Tracking and Targeting Criteria • Starts registration, but doesn’t complete • Reaches 70% of storage limit • Creates more than 10 pages
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Marketo • Collects usage data • Campaings based on rules
Salesforce.com • Tool for sales people for managing customer
relationships
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Core Product
Sales Support
Infrastructure
?
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Getting Paid by Customers • Subscriptions, invoices, prorating, refunds • Credit card processing • You cannot do it yourself
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Getting paid by customers • Third party solutions available • Consulting available • Started at beginning of December, done by
Christmas
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Core Product
Sales Support
Infrastructure
Billing
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Thank you