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To prepare this survey, Dosdoce.com conducted an international survey
USA, UK, Spain, Germany, Italy, Argentina, Chile, Mexico, Sweden and France, among other countries
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Perceptions about each other
Expectations from each other
Potencial working areas
Issues / obstacles
Asked key questions to publishers and startups about their relationship
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Let´s start
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Very few meetings a year…
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And when they meet…, each one has different expectations…
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Most publishers just meet to talk
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While startups meet to close a deal…
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The failure to agree on objectives during initial meetings is clearly reflected in the results
Less than 35% of publishers conduct a follow-up meeting, arrange a demo, etc.
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But actually, both parties wish to have a closer and more active relationship
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Startups are “desperate” for feedback
80% declared technology / business model feedback as main priority
This feedback can transform ideas into new products and services
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70% of startups would like an inside mentor
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I strongly recomend that you also create the Startups Relations department / mentor figure
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This person will lead the startup action plan
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Identify and select startups (here and abroad)
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Meet regularly with startups
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Commit to a follow-up plan
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Working together: areas of engagement
Content distribution Opening new channels Testing technology Developing special features Exchange of customer insights Sharing knowledge about product
and customer behaviour Investment opportunities
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The financial community says that we have a sector perception problem that we should fix
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Does the sector truly believe in their digital future?
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Even publishing professionals acknowledged the lack of innovation perception issue
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Startups would like a more active role (investments) from publishers
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But few publishers actually invest in startups
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83% said they are willing to invest, but 1/3 claim that there are no interesting projects…
Is this true?
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VC don’t invest MORE in publishing related startups because the sector doesn´t invest in them
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But mainly because there is a lack of services oriented business models in the publishing sector
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Sector needs to embrace their “technology”
VC’s ask themselves why publishing companies do not invest more in their startups
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Other sectors invest a lot in their startups…
TELCO companies invest in Telco related startups
FINANCIAL companies invest in financial related startups
HEALTHCARE companies invest in healthcare startups
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To joinly transform ideas into new products and services
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and avoid “blindness” in the digital age
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Javier Celaya [email protected] Tel: +34.606.367.708
Web: www.dosdoce.com Twitter: @javiercelaya LinkedIn: www.linkedin.com/in/javiercelaya
Grazie mille / Thank you