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Page 1: J.B. PRITZKER & DAVID LEE DEVELOPING A REFINED PALLETmarketing.avenue-inc.com/merger-integration/pdf/Accelerate_Merger... · CASE STUDY Brand-Driven Approach Accelerates Post-Merger

Brand-Driven Approach Accelerates Post-Merger Intergration

// MARCH 2015GrowthMIDDLE MARKET

A publication of

DEVELOPING A REFINED

PALLETJ.B. PRITZKER & DAVID LEE

Avenue Reprinted from Middle Market Growthavenue-inc.com 312.787.8300

http://www.middlemarketgrowth.org/
http://www.avenue-inc.com/
Page 2: J.B. PRITZKER & DAVID LEE DEVELOPING A REFINED PALLETmarketing.avenue-inc.com/merger-integration/pdf/Accelerate_Merger... · CASE STUDY Brand-Driven Approach Accelerates Post-Merger

Brand-Driven Approach Accelerates Post-Merger Intergration

Middle Market Growth2

Page 3: J.B. PRITZKER & DAVID LEE DEVELOPING A REFINED PALLETmarketing.avenue-inc.com/merger-integration/pdf/Accelerate_Merger... · CASE STUDY Brand-Driven Approach Accelerates Post-Merger

Brand-Driven Approach Accelerates Post-Merger Intergration

Middle Market Growth3


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