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JBS Five Rivers Cattle
FeedingTom McDonald
GRSB Global Conference
October 6, 2016
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JBS Five Rivers Cattle Feeding
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12 FACILITIES
DALHART, TX (2)
HARTLEY, TX
KERSEY, CO
LAMAR, CO
LA SALLE, CO
MALTA, ID
TEXHOMA, OK
ULYSSES, KS
WELLTON, AZ
YUMA, CO
BROOKS, ALBERTA
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JBS Five Rivers Cattle Feeding
950,000
ONE-T IME FEEDING
CA P AC I T Y
H E A DP E O P L E
EMPLOYS750+
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Five River’s Sustainability
Pragmatic approach to sustainability
Key pillars: • People
• Cattle
• Environment
• Profit
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Sustainability Challenge
Changing consumer preference
– Natural, organic, grass-fed, etc.
• These programs increase our sustainability
challenge by limiting efficiencies and
increasing the land, water, feed, etc. required
to produce the beef
– Increase system complexity: necessitates
increased investments
• Results in higher production costs
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Managing Tradeoffs
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Water
Land
Feed
Emissions to air
Animal welfare
Consumer
preference
Niche market,
incite producers
Economic,
willingness to pay
Perception ≠ Reality
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Continuous Improvement
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