Facebook Ad Spend: $xx

Sour Punch Page InsightsImpressions: 8.7MM (+295%)Ave. Monthly Reach: 1.7MM Unique Clicks: 42.7KCTR:1.0%New Likes: +52.0K

Key Insight:Organic reach is steadilydecreasing as facebookpushes brands to focuson paid support toregulate content for users.

SAMPLE BRAND INSIGHTS REPORT

Content Engagement Rate: 9.7%*+870% above Twitter benchmark

MANAGING TWITTER PAID MEDIA