“How Do Bloggers MakeMoney?”
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Today We Are Talking About:
Tactics for Monetizing:
1. Affiliate links2. Banner ads3. Sponsorships4. Freelancing5. Free items6. Related programs7. Paid content
Myths of Monetizing:
1. It’s yucky2. It’s not lucrative3. It alters content4. It’s passive5. It’s expensive6. It’s that simple
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Tactics for Monetizing
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1. Affiliate Links
Advantages: use them anywhere, use them anytime,link to whatever you are most passionate about.
Programs:
- ShopStyle (a PPC program)
- RewardStyle
- Amazon Associates
- ShareASale- Commission Junction
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2. Banner Ads
Two types: networks and direct sales
Ad networks - install code in your sidebar, relevantads from the network appear. Examples: Izea,Google AdSense
Direct sales - ad space sold directly to a company
Compute your CPM ($1 = per thousand impressions)to set a price
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3. Direct Sponsorships
Paid content on your blog
Paid spokesperson
Provide full disclosure (required by the FCC)
Use CPM and your “hourly” rate to set a price
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4. Freelance Gigs
Writing gigs - JournalismJobs.com
Other services within your industry: personalshopping, personal trainer, in-home chef
Besides income, these opportunities can provide SEOand credibility
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5. Free Items
It may not be cash, but free items can save youmoney
Consider selling the items later on eBay or Craigslist
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6. Related Programs
Multi-level marketing programs
You can sell jewelry, nutrition products, Tupperware
These are full and part-time programs that work wellwhen paired with a blog
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7. Paid Content
eBooks
YouTube
Or even a short PDF with exclusive content
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Implications of Monetizing
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Myth #1: It’s yucky
My personal story: lemonade from lemons
Blogging uses the same methods to monetize astrusted publications
Provide full disclosure
Blogging can be a powerful source of income, andhelp you financially
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Myth #2: It’s not lucrative
Examples from other bloggers: 10k from one photo,50-70k per month
These #s should not be intimidating. You may neverreach that level, but it’s encouraging and motivatingknowing that the potential is really that high.
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Myth #3: It alters your content
I was already linking to things, I just needed tomonetize the links.
As you learn to use different methods, you may alteryour content slightly. But these changes can benefityour readers. You can monetize and provide bettercontent at the same time.
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Myth #4: It’s passive
Not all websites are monetized, and income doesn’tjust happen.
You don’t have to wait for a company to hire you tomake money. You already have tremendous earningpotential available through affiliate links and bannerads. So go out and get it!
My income is completely set without ANYsponsorships from companies.
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Myth #5: It’s expensive
You don’t need to put in money to make money.Blogging costs are very small, with a high profitmargin.
That said, investing in your blog is not a bad idea. It’sjust not necessary to raise a lot of capital to getstarted.
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Myth #6: It’s that simple
The big secret: tactics will get you nowhere!!
Anyone can add a monetization tactic to their blog,but that won’t make you money. Where you reallyshine, is producing the content you are passionateabout. That’s the true key to monetization.
“Of any activity you do, ask yourself:If I were the last person on earth, would I still do
it?”
- Steven Pressfield, War of Art
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Myth #6: It’s that simple
Arnold would still be at the gym, Stevie Wonderwould still play piano.
If you would still be doing the things that you blogabout, that is your sweet spot.
Monetizing is not about the tactics you use, butabout you doing what you were born to do.
“Creative work [blogging] is not a selfish act or a bidfor attention on the part of the actor. It's a gift to the
world and every being in it.
Don't cheat us of your contribution. Give us whatyou've got.”
- Steven Pressfield, War of Art