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Leveraging Candidate Preferences
in the Global War for Talent
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Leveraging Candidate Preferences | ManpowerGroup Solutions 2
Call to Action
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Leveraging Candidate Preferences | ManpowerGroup Solutions 3
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Learnability Key to Address Skills Shortage
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Know Your Learnability Quotient (LQ™)
Intellectual Unconventional Adventurous
Scholar
You constantly thirst
for knowledge.
Thinker
You balance street-
smarts with book-
learning.
Doer
You enjoy tackling
clearly defined
problems.
Free Spirit
You actively forge your
own path.
Innovator
You're open to new
ideas and trends.
Traditionalist
You prefer playing by
the rules.
Thrill-seeker
You are unafraid of the
unknown.
Explorer
You work best in a mix
of chaos and routine.
Planner
You like thinking
ahead.
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Leveraging Candidate Preferences | ManpowerGroup Solutions 7
Know Your Learnability Quotient (LQ™)
Intellectual Unconventional Adventurous
Scholar
You constantly thirst
for knowledge.
Thinker
You balance street-
smarts with book-
learning.
Doer
You enjoy tackling
clearly defined
problems.
Free Spirit
You actively forge your
own path.
Innovator
You're open to new
ideas and trends.
Traditionalist
You prefer playing by
the rules.
Thrill-seeker
You are unafraid of the
unknown.
Explorer
You work best in a mix
of chaos and routine.
Planner
You like thinking
ahead.
I AM…..
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Leveraging Candidate Preferences | ManpowerGroup Solutions 8
We asked: How much do you agree with the following statements?
Job Search Attitudes
42%
46%
44%
22%
34%
36%
39%
39%
45%
52%
21%
38%
25%
42%
Automated messages about positions nottargeted to me undermine an employer's…
Every job is temporary
The best way to increase compensation level isthrough changing jobs
The best way to advance my career is to changejobs frequently
I would like to use mobile apps to apply for jobsfrom my smart phone
I am always looking for the next job opportunity
I'm satisfied with my job, I don't need to look foranother one
Global Australia
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Leveraging Candidate Preferences | ManpowerGroup Solutions 9
Understanding Global Candidate Preferences
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Australian Respondents
748 total respondents
45% male
55% female
26% managers
22% experienced
individual contributors
15% entry level
15% graduate/
undergraduate
8% executives
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The Australian
Job Search
Experience:
Motivations & Attitudes
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We asked: What do you consider most important when making career decisions?
Job Search Motivation
21%
24%
29%
35%
37%
41%
43%
68%
Brand/reputation of the company
Industry
Compensation
Opportunity of advancement
Benefits offered
Schedule flexibility
Geographic location
Type of work
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We asked: If you were to pursue a new job opportunity right now, which of these
would be your main reason to look for a new position?
Job Switch Motivation
5%
5%
9%
13%
13%
14%
17%
21%
Industry
Brand/reputation of the company
Geographic location
Benefits offered
Opportunity of advancement
Schedule flexibility
Compensation
Type of work
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We asked: How far would you consider moving for a job opportunity?
Moving for a Job Opportunity
18%
19%
23%
39%
A new state/region
A new country
A new city
I wouldn't consider moving for a new jobopportunity
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The Australian
Job Search
Experience:
Personal Challenges
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We asked: What are the top challenges you face in making career decisions?
Personal Career Challenges
7%
11%
15%
20%
23%
27%
27%
39%
Disability discrimination
Cultural bias
Access to continuing education
Gender bias
Lack of technical skills (e.g., technological/computer,mechanical, mathematical)
Lack of awareness of quality jobs
Ageism
Lack of access to quality jobs
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If you were to pursue a new job opportunity right now, which of these
would be your main reason to immediately look for a new position?
7%
10%
14%
10%
35%
15%
9%
13% 13%14%
17%
21%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Geographiclocation
Benefits Opportunity foradvancement
Scheduleflexibility
Compensation Type of work
Global Australia
Job Switch Motivation
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Perceived Gender Bias is on the Rise
Personal Career Challenges
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Attitudes About Diversity
Personal Career Challenges
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The Australian
Job Search
Experience:
Work Preferences &
Career Decisions
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What three things do you consider most when making
career decisions?
21%
24%
29%
35%
37%
41%
43%
68%
20%
18%
59%
39%
38%
38%
34%
53%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Brand/reputation
Industry
Compensation
Opportunity for advancement
Benefits
Schedule flexibility
Geographic location
Type of work
Global Australia
Career Decision Priorities
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4%
5%
11%
14%
19%
21%
21%
We asked: Which one of the following types of schedule flexibility options
is most important to you?
Schedule Flexibility
Flexible arrival and departure times
Full-time work from home/location
independence
Choice and control in work shifts
Part-time work from home
Compressed shifts/work week
(e.g., three 15-hour shifts or four 10-hour
days per week)
Opportunity for sabbaticals or career
breaks
Unlimited paid time off (PTO)
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Seeing the Value in the Mission Company vision and mission are growing concerns for Australian Job Seekers. 34 percent
compared to 15 percent in the prior year.
A jump of over 100 percent.
Employer Brand Attributes
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Compensation Transparency
Career Decision Priorities
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The Australian
Job Search
Experience:
Methods & Sources
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We asked: When looking for a new job generally, which one way do you prefer to
conduct your job search?
Job Search Methods
2%
4%
6%
9%
17%
22%
40%
Leverage my online social network
Solely use a recruiter/headhunter
Leverge my friends, family and colleagues
Apply to jobs online via mobile app on smart phone
Use a mix - partner with recruiter and do my own search
Search, identify and pursue job opportunities on my own fromstart to finish
Apply to jobs online via laptop/desktop
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We asked: When researching job opportunities, what sources do you use to
gather information about a specific opportunity or organisation?
Sources of Information
18%
18%
20%
22%
26%
38%
54%
58%
Mobile apps
News sites
Industry associations
Recruiter/hiring manager for anorganisation
Peers
Social media networks (e.g., LinkedIn,Facebook)
Search engine results
Company website
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We asked: Of the options below, which do you believe is the most credible and
reliable source of information about a company’s brand?
Credible Sources on Employer Brand
5%
5%
6%
10%
15%
20%
34%
Recruiters/headhunters
Peers not employed at the company
News articles
Social networks (e.g., Twitter,LinkedIn)
Employer review websites
Company website
Current employees of the company
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We asked: Which of the following social media platforms
have you used in the last two weeks?
Top Social Media Sites
82% 41% 32% 31%
23% 23%27%
#1 Global = 85% #3 Global = 43% #5 Global = 30%
#4 Global = 41% #7 Global = 23% #6 Global = 29%
#2 Global = 45%
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We asked: Which of the following career sites have you visited in the last two weeks?
Top 5 Job Search sites
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Wh
at
Ne
xt?
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Rethink Your Employee Value Proposition
Job content matters
Work flexibility
Positioning total compensation
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Make Your Assets Social Media-Friendly
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Engage Directly With Candidates
Emails with
video link
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Qu
es
tio
ns
?