Download - Jim Walker - Walking and promotion of outdoor activities for health and sustainable living
![Page 1: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/1.jpg)
Jim Walker
University of Surrey 13th May 2014
![Page 2: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/2.jpg)
![Page 3: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/3.jpg)
![Page 4: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/4.jpg)
![Page 5: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/5.jpg)
‘The threat of being sued is now the greatest barrier to volunteering in the sport and adventure training world. Society must establish the principle that accidents can happen without it being someone’s fault, and re-‐establish the principle of personal responsibility.’
Julian Brazier MP Member of the All Party Parliamentary Scouts and Guides Group
![Page 6: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/6.jpg)
![Page 7: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/7.jpg)
Green = Happiest -‐ Blue – Purple – Orange -‐ Red = Least Happy Grey = Data not available
![Page 8: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/8.jpg)
![Page 9: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/9.jpg)
![Page 10: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/10.jpg)
![Page 11: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/11.jpg)
![Page 12: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/12.jpg)
![Page 13: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/13.jpg)
![Page 14: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/14.jpg)
![Page 15: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/15.jpg)
Outdoor Trail Markets
![Page 16: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/16.jpg)
Recrea0on Route Markets
Needs related to use
Nothing
![Page 17: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/17.jpg)
Natural England’s current commitment
Annual spend £3.4m per year on 13 NaUonal Trails Annual spend £0 per year on 564 recreaUonal routes
![Page 18: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/18.jpg)
Get Smart!
Frequent Users (15%) More needs met resulUng in more frequent users.
Infrequent Users (23%) More needs met resulUng in more infrequent users.
Poten0al Users (37%) More needs met resulUng in fewer potenUal users.
Unlikely Users (25%) More likely to become potenUal users.
![Page 19: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/19.jpg)
![Page 20: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/20.jpg)
![Page 21: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/21.jpg)
![Page 22: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/22.jpg)
![Page 23: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/23.jpg)
![Page 24: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/24.jpg)
![Page 25: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/25.jpg)
![Page 26: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/26.jpg)
![Page 27: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/27.jpg)
SUCCESS!?!
8m on the Network per year (14x the 2003 number & growing by nearly 1million a year)
75% on the Network for everyday journeys (300% more than in 2003)
600,000 visitors to the website per year (68% of which download a map and walk)
![Page 28: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/28.jpg)
The Outdoor Marke t
TheOu tdoo rGu ide
![Page 29: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/29.jpg)
TheOu tdoo rGu ide
The Outdoor Money
![Page 30: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/30.jpg)
![Page 31: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/31.jpg)
![Page 32: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/32.jpg)
What’s next?
![Page 33: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/33.jpg)
![Page 34: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/34.jpg)
![Page 35: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/35.jpg)
Travel Ume to major ciUes: A global map of Accessibility
Travel Ume to major ciUes (in hours and days) and shipping lane density
![Page 36: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/36.jpg)
288 days 71 NaUons 118,066 Miles
![Page 37: Jim Walker - Walking and promotion of outdoor activities for health and sustainable living](https://reader033.vdocument.in/reader033/viewer/2022051610/5487e6b6b4af9f820d8b5540/html5/thumbnails/37.jpg)
Don’t just go where the path may lead but go too where there is no path and leave a trail.