JOBDESCRIPTIONBOSTONCONVENTIONMARKETINGCENTER
TheBostonConventionMarketingCenter(BCMC)isajointeffortoftheGreaterBoston
Convention&VisitorsBureau(GBCVB)andtheMassachusettsConventionCenterAuthority(MCCA)tomarketandselltheBostonConvention&ExhibitionCenter,the
JohnB.HynesVeteransMemorialConventionCenter,andTheLawnonD.
TITLEOFPOSITION: DigitalMarketingManagerREPORTSTO: VicePresident,Marketing&CreativeServicesPOSITIONSUMMARY: TheDigitalMarketingManagerisresponsibleforcreatinghigh-impact,engagingdigitalmarketingsolutionstosupportthesalesandmarketingoftheBostonConvention&ExhibitionCenter(BCEC),theHynesConventionCenter(Hynes)andTheLawnOnD.ThispositionwillmanagetheSignatureBostonwebsite(SignatureBoston.com)andincorporatedmicrositesincludingLawnOnD.com,3-2-1Connect.comandthemediasitetosupportfacilitymediasales.Heorshewillberesponsibleformaintainingwebsitecontent,developingnewwebsiteinitiativestokeepcurrentwiththelatesttechnologies,andreportingonwebsiteperformance.ThisindividualwillcuratetheSignatureBostonphotoandvideolibraries,andwillberesponsibleforcreatingandimplementingastrategyaroundvideoanddigitalgraphiccommunicationstosupportsales.Heorsheshouldhavethetechnicalknowledgetoteachotherteammembershowtoutilizevarioustechnologytoolstoenhanceinteractionswithclients.Qualifiedcandidateswillhaveprovensuccessindevelopingandimplementingacomprehensivedigitalstrategyforpromotingabusiness,venueordestination.Heorshemusthavestrongtimemanagementskillsandbeabletomanageandprioritizemultipleprojectsatthesametime.Thispositionrequiresanindividualwithcreativetalent,experienceinprogramming,back-endwebsitedevelopment,digitaldesignandvideoproduction,aworkingknowledgeofcurrentindustrysoftware,andaprofessionaldemeanor.
PRIMARYDUTIES: • ManageSignatureBoston.com,whichisthecomprehensivesourceof
informationabouttheBCEC,theHynes,andTheLawnOnD• Provideongoingwebsitecontentupdates• Managethedevelopmentofnewwebmodulesanddesignnewpagesusing
SEObestpractices• Trackwebsiteperformanceandmakeadjustmentsbasedonsiteanalytics• OverseecontentdevelopmentfortheMeetingPlannerToolkitandMeeting
PlannerAlerts• Developdynamicpresentationmaterials,videopromotionsanddigital
graphicstosupportsales• Guideprojectsfrominitialconcepttofinishedwork• CollaboratewithBCMC,MCCAandGBCVBteammembersondigitalcontent
development• Seekappropriatefeedbackandapprovalsthroughoutdevelopmentprocess• Keepabreastofemergingtechnologiesinnewmedia,particularlyinbound
marketing,designprograms,officeprograms,andmobileplatforms• TrainBCMCteammembersonhowtobestutilizeourdigitalmarketingassets• Managetheworkofexternalpartnerswhoprovidedevelopmentanddesign
supporttoourdigitalmarketinginitiativesPREREQUISITES: Theidealcandidatewillpossessabachelor’sdegreefromafour-yearCollegeorUniversityinmarketing,communications,designorrelatedfield.HeorshemustbeproficientwiththeAdobeCreativeSuite(Photoshop,Illustrator,Acrobat,LightroomandDreamweaver),iMovie,GoogleAnalytics,HTML,andMicrosoftOfficeproducts(Word,Excel,PowerPoint).PreferredcandidateswillhaveexperienceusingHubSpot’smarketingandsalesplatforms.Heorsheshouldhaveprovenexperienceinmanagingadynamiccompanywebsiteofsignificantsizeandworkingwithinacontentmanagementsystem.Heorsheshouldalsohaveexperienceindevelopingvideosandotherdigitalpresentationmaterialstosupportsales.Qualifiedcandidatesshouldhaveaminimumof5-7yearsofrelatedindustryexperience.
