Download - Job Searching with Social Media
Job Searching in Social Media
Week #14April 30, 2014
Utica CollegePRL 408: Social MediaThomas Armitage
Past week’s articles
Desta, Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt-social-media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9
Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a-job-with-social-media#awesm=~oCyvKazFUd9u8E
In today’s lesson
The ultimate 20 tips to help you in your job search using social media.
Background
Everyone does social media today. Social media has made it extremely
easy to apply but harder to stand out.
Average job search takes 18 weeks. Research, writing and speaking skills
will NEVER go out of style.
(Bennett, 2014)
Background
(Bennett, 2014)
Background
(Ahmad, 2013)
Background
(Ahmad, 2013)
20. Develop a plan
What is your goal? What is your top 10? Put together a roadmap
19. All the traditional things…. Set daily benchmarks, set aside time
each day. Fulfill ALL requirements in an application. Be professional in your interview.
Suit Smile Thank-you notes Wear a suit to your interview.
Show them your personality.
18. Spreadsheet
Keep track of everyone you meet and everywhere you apply.
17. Apps
Check daily! LinkedIn Indeed TweetMyJobs Glassdoor College Top Talent Career Sonar
16. Professional online brand
Professional headshot. Develop messaging that portrays
you. Be consistent with both across ALL
platforms.
15. Walk the walk
Be proficient in all social media platforms.
Download and experiment.
14. Talk the talk
You need to be able to explain why social is important and how it can be used to grow the brand.
13. Create a homebase
About.me Blog Personal
website Can feature
social channels, as well as more writing samples.
12. Keywords
Be original. But also blend in. WordCloud generator.
11. Learn software
Google Analytics, Hootsuite, PR Web, etc.
Say that you work for a local company and need a free trial or demo.
10. Twitter lists
Follow PR rockstars and interact with them! @prsarahevans, @dbreakenridge @DannyBrown @prtini @dmscott
Set up Twitter lists to track. Agencies, companies, friends,
etc
9. Twitter chats
#agencychat, Fridays at 2 p.m. #blogchat, Sundays at 9 p.m. #journchat, Mondays at 8 p.m. #u30pro, Thursdays at 7 p.m. #jobchat, Thursdays at 8 p.m. #contentchat, Mondays at 3 p.m. #mobilechat, Wednesdays at 9 p.m. #pr20chat, Tuesdays at 8 p.m. #smchat, Wednesdays at 1 p.m.
8. LinkedIn profile
This needs to be an extension of your online resume but much more compressive and impressive.
Portfolio Groups Recommendations
7. Read…a lot
Use an RSS app to skim headlines quickly.
Pick 5 publications and read every morning.
Attend webinars or online trainings.
6. Resume
Include links to your social channels.
Make it available for download.
Need business experience!
5. Conferences and associations
PRSSA, PRSA, MV Ad Club, Catalyst, AMA
If you can afford it: Social Media Marketing World Content Marketing World Blogwell Corporate Social Media Summit PRSA National
4. Informational interviews
Reach out to good contacts. Don’t ask people for a job. Come prepared. For real interviews:
Questions Notes on strategy Audit info
3. Blog like crazy
Blog at least 2x per month. Research fitting topics. Don’t forget to ask for guest
features.
2. Create boatloads of content Tweet and post Answer
questions on LinkedIn
Take photos Create meme
and infographics Record videos,
vlogs
1. Connect, connect, connect
Comment on blogs so people notice you.
Reach out and follow with people on Twitter.
Write a note and connect on LinkedIn. Start with local community, alums,
people you meet through internships, etc. and go from there.
Next week, we will discuss…
Review of the year
To do: Work on final paper Read chapter 16 in the text Read articles from #UticaCollegeSM and
comment Klout and Yammer presenters should be
ready to present
References
Ahmad, I. (2013, October 4). How to improve your job search by using social media. Social Media Examiner. Retrieved on April 26, 2014 from http://socialmediatoday.com/irfan-ahmad/1791181/how-improve-your-job-search-using-social-media-infographic
Bennett, S. (2014, January 30). The ultimate social media guide to getting a job. Media Bistro. Retrieved on April 26, 2014 from https://www.mediabistro.com/alltwitter/social-media-job-guide_b54646
Desta, Y. (2014, March 13). How to hunt for a job using social media. Mashable. Retrieved on April 26, 2014 from http://mashable.com/2014/03/13/job-hunt-social-media/#:eyJzIjoidCIsImkiOiJfNDNrenM2ZzY5cHJtaXNmbCJ9
Larson, S. (2013, October 2). Using social media to land your dream job. ReadWrite. Retrieved on April 26, 2014 from http://readwrite.com/2013/10/02/get-a-job-with-social-media#awesm=~oCyvKazFUd9u8E