Transcript
- 1. Using Mobile Games to Investigate Consumer Perceptions Joe Marks
- 2. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line surveys are in trouble
- 3. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line surveys are in trouble Mobile is perceived as the likely savior: >50% of all digital media time spent in mobile apps
- 4. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line surveys are in trouble Mobile is perceived as the likely savior: >50% of all digital media time spent in mobile apps But competition for mobile eyeballs is fierce: >1,000,000 apps available