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Page 1: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 2: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 3: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 4: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 5: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 6: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 7: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 8: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 9: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !
Page 13: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !

Creative shouldtake advantage of the medium.

Page 14: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !

Messages must be believable.

Page 15: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !

The idea is more importantthan the execution.

Page 16: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !

Persuasion requiresstrategic thinking.

Page 17: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !

CONVINCE JOE BOB TO THINK YOU ARE THE BEST CHOICE FOR JOMC 271 INSTEAD OF THE OTHER STUDENTS WHO WANT IN THE COURSE BECAUSE _____________.

A Simple Strategic Framework

Page 18: @joebobhester  Like  #fun  and excitement? You don't need  #Vegas , you need  @ShelbyBDesign !

Now, do it again!

Friday, August 222nd


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