strategy & design for print & web.Q
B A R O U S S E D E S I G N
www.barousse.com
3625 Canal St, Suite 300
New Orleans, LA 70119
John Barousse, Principle/Creative
mobile: 504-931-5646 | off ice: 504-208-9250
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 2
B A R O U S S E D E S I G N
I N T RODUCT ION
FIRM DESCRIPTION:
Established in 1993 as John Barousse Design, Inc., Barousse Design is a registered S-Corporation in Louisiana. The Barousse Design team includes principles: John Barousse, creative director and graphic designer and Aimee Carlson Barousse, account service coordinator and event planner.
Barousse Design’s roots in multimedia reach back to 1993 – before the advent of the Netscape browser. While working for Tulane University John designed and produced the award-winning interactive CD-ROM “Discover Tulane.” In 1996, John designed some of the first commercial websites in the New Orleans area. In 2001, John began designing web-based applications for both inter- and intranet use.
At the beginning of his career, John worked for both Louisiana State University and Tulane University, as well as the New Orleans-based education design consultancy, Design Partners (now Zehno.) These formative years laid the groundwork in what was to become a long career in design for education.
John has designed admissions pieces, communications materials, campaign brochures and websites for schools throughout New Orleans. Barousse Design’s education clients include: Cowen Institute at Tulane University, Jesuit High School, Isidore Newman School, Metairie Park Country Day School, St. Martin’s Episcopal School, St. George’s Episcopal School, and St. Andrew’s Episcopal School.
In addition to the education market, Barousse Design has clients in insurance, healthcare, hospitality and small business.
CONTACT INFORMATION:
Barousse Design, Inc.John Barousse, [email protected]: 504-208-9250fax: 504-322-7618
Office:Level 3 Digital Media Group3625 Canal St., Ste 300New Orleans, LA 70119
Please visit our website at www.barousse.com
CLIENT LIST
Tulane UniversityCowen Institute at Tulane UniversityLoyola UniversitySt. Andrew’s Episcopal SchoolIsidore Newman SchoolSt. George’s Episcopal SchoolMetairie Park Country Day SchoolEast Jefferson General HospitalSt. Bernard Parish HospitalPeoples HealthLouisiana Health CooperativeBent MediaDyna-PlayEvent RentalEvent RestroomFood TherapyGCR & Associates Hospitality EnterprisesKona Fitness CafeMolly Kimball – NutrionistNew Orleans Cooking ExperienceSt. Francis Animal Sanctuarynola.comTabasco
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 3
B A R O U S S E D E S I G N
I N T RODUCT ION
BAROUSSE DESIGN FACTS: John Barousse Design, Inc. is a Louisiana S-Corporation founded in 1993. “Barousse Design” is our DBA.
John Barousse is the principal creative director and designer. Aimee Carlson Barousse is the account
director and project manager.
John Barousse Design, Inc. is located in the shared offices of Level 3 Digital Media Group
3625 Canal St., Suite 300, New Orleans, LA 70119. Our office hours are Mon.–Fri., 9am–5pm
REFERENCES: Rick Redmann, Jr. Director of Marketing – Peoples Health 504-681-8971
John Sartori Director of Marketing Communications – East Jefferson General Hospital 504-889-7110
Brad Brewster President – Bent Media, Inc. 318-235-9436
SAMPLE LIVE WEBSITES: http://www.ejgh.org http://www.ejgh.org/capitalcampaign http://saesnola.org http://www.sbph.net http://soupfactorydigital.com http://jambanz.com
http://www.bigeasy.com http://www.southerncandymakers.com
http://backyardlivingnola.com http://www.yourrestroomdelivered.comhttp://www.sfas.orghttp://www.dynaplay.comhttp://www.customizednutritionnewsletters.comhttp://foodtherapyonline.com
Additional websites are cited in this document which may no longer be “live” online.
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 4
B A R O U S S E D E S I G N
I N T RODUCT ION
COMPANY PRINCIPLES:
JOHN BAROUSSE: Creative Director, Graphic Designer
John Barousse has been a creative director and graphic designer for print and websites for over 20 years. He has been a frequent consultant, collaborator and designer for schools, hospitals, insurance companies, non-profits and entrepreneurs.
John’s areas of strength include project organization, creative strategy, branding design, web design, print collateral design and publication design. He has done work for Tabasco, Peoples Health, East Jefferson General Hospital, and Tulane University, along with many private elementary and secondary schools.
John’s abilities include: Graphic Design, Copywriting, Website Construction, CMS Installation and Maintenance, Photography, Illustration and User Training.
John is a creative problem solver, information architect, technology enthusiast, and team builder. He has the ability to work with senior business minds to help to articulate a brand to their customers through design that is both original and compelling. He is an effective “energizer,” not only in his work product, but in his work ethic and style, and he has the ability to draw teams together to share in ideas and ownership.
AIMEE CARLSON BAROUSSE: Account Director and Corporate Event Planner
Aimee Carlson Barousse is the account director and client contact for Barousse Design. She is also a world-class corporate event planner. Aimee’s work experience in all aspects of the communications industry has given her the ability and experience to exceed client expectations. Aimee started her professional career as a graphic designer and was one of the founding partners of Design III New Orleans. Aimee then moved into the account service realm at Bent Media as the account director for Blanchard Gold, Turner Broadcasting, Zatarain’s and Luzianne.
Aimee has worked as a corporate event planner since 2006. She has led, planned and produced events for the NFL, TEREX, Volvo, TD Ameritrade among others.
Aimee’s background as a graphic designer and production manager serves as an important link between the client and the design and production teams. Aimee is client-first, returns all phone calls, always online, and detail oriented. Her excel spreadsheets and project schedules are legendary in some circles. The oldest of four children, her nickname is “management” for a reason. It’s in her DNA.
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 5
B A R O U S S E D E S I G N
Barousse Design, Inc. – Principal / Creative DirectorSeptember 1994 – Presenthttp://www.barousse.com
Own and operate, Barousse Design, Inc., a full-service graphic design and marketing firm specializing in new media development, information architecture, print, corporate branding and communications. Clients Include: Peoples Health, East Jefferson General Hospital, Tulane’s Cowen Institute, Watch Systems, McIlhenny Co./Tabasco, Loyola University, Tulane University, Louisiana Contemporary Arts Center Responsibilities: Operational/studio management, design and creative direction. Specifics in each area are as follows:n Client development, creative work plans, internet strategy consulting, project budgeting,
account services, developing and enforcing job standards, scheduling and job-tracking. n Creative direction: Concept development, art direction, design & production.
GCR & Associates, Inc. - Creative Director / Marketing Department ManagerApril 2002 – July 2007http://www.gcr1.com
GCR & Associates, Inc. (GCR) has built an international reputation in the design and hosting of web-based management and reporting systems to support critical decision making in a variety of industries.
Challenge: n Work across all areas of the business, with central role being primarily with the GCR
Executive Team and Product Managers to create strategies to raise the profile of all GCR Product Brands (Airport IQ, Property Pro, Web Brims, etc).
n Planning, strategy and design for web sites, print collateral and exhibit graphics for business and consumer products.
Results/Highlights: n Created a new brand and positioning campaign for GCR & Associates, including
corporate identity system and tagline, positioning statements, proposal techniques, marketing initiatives, advertising, and corporate web strategy.
n Led the marketing initiative for GCR’s Airport IQ™ line of aviation software products, including: product naming, positioning, messaging, human interface development, an all print and web marketing materials
Corporate Marketingn Conceptual development, design and produce complete branding and marketing
campaigns for B-to-B, and B-to-Gov business. n Oversee and execute all corporate marketing communications, including press releases,
proposals, advertisements, collateral, trade show materials, multimedia, and web sites.n Management, design and creative direction of all marketing materials, including all print,
web and email campaigns
Exhibit Marketingn Identify key audiences and core messagesn Create strong promotional and advertising copyn Conceptual development, design & production of exhibits, conference related graphics,
print collateral and corporate giveaways
Managementn Manage and motivate a team of 5 internal team members. Responsible for setting
strategy, incorporating team in collaborative creative solutions, establishing clear goals, in line with company’s initiatives, delegating creative and production segments to team members.
n Responsible for performance management of team members, including annual performance review and improvement development plans. Developed plan to identify employee strengths and facilitate building their role around those strengths.
n Manage vendors, budgets and production schedules
QAbilities and Skillsn Creative thinker / Seasoned Designern Able to work effectively under pressure and meet/exceed deadlinesn Strong management and motivational skillsn Proven leader and mentorn Creative copywriter / Good photographer, toon Over 15 years of web development experience
John Barousse Snapshot
Strategist, Creative Thinker, Designer, Branding Specialist,
Manager, Mentor, Computer Expert, Photographer, Creative
Writer and Problem Solver..
Career History
RESUMÉ
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 6
B A R O U S S E D E S I G N
The Olson Group – Senior Art DirectorNovember 1999 – November 2000, Austin, Texas
Lead client contact for creative department; manager of the creative team and the production team. Concept, design & branding of many local and national internet technology start-ups. Clients Include: Psionic Software, Lombardi Software, Momentum Software, Dobson Cellular Communications, Aspyr, NetLever.com, Convio.comResponsibilities included: Creative and production team management, new content and brand development, developing and enforcing corporate identity and site standards, art direction, design and production.Specifics in each area are as follows:n Operational/Studio management: Client development, creative work plans/branding
strategy, account services, developing and enforcing job standards, scheduling and job-tracking.
n Art/Creative direction: Naming, branding, design and start-up strategy for technology firms; web site concept, architecture, design and execution.
Design Partners Inc. – Art Director1993 - 1994Concept and design of print materials, including several national publications; interactive multimedia creative direction and interface design.
Tulane University - Graphic Designer1992 - 1993Design of print and electronic recruiting materials for both graduate and undergraduate study; design of fundraising and development publications. Creative Director and Designer of Discover Tulane.
The Graham Group Ad Agency - Art Director 1991 - 1992Concept and design of print materials for business-to-business and business-to-consumer clients.
LSU Public Relations - Graphic Designer 1990 - 1991Design of print materials for both graduate and undergraduate study; design of fundraising and development publications.
EducationCum Laude 1990, B.F.A. in Graphic Design, Louisiana State University Dean’s Medalist - LSU College of Design
Specific Technical Skills
Digital Fifteen years of interactive multimedia development including concept, planning, architecture, management, art direction and interface design for web sites, banner advertisements, kiosks, and CD-ROMs.
Print Twenty years of print design experience for sheetfed and web press.Photography Fifteen years of fine art and commercial photography for personal and
project use. Five years of digital SLR experience. Expert command of Adobe Photoshop for photo editing and web design.
Software Proficient in: Adobe CS4 Studio (Flash, Dreamweaver, Fireworks, InDesign, Photoshop, Illustrator); Apple iMovie; Quicktime Pro; Omnigraffle Pro; Microsoft Office.
Technology In-depth knowledge of computer hardware, consumer operating systems, web browsers, html, and web technology as it applies to interface design.
Awards & Achievements
AMA – American Marketing Association Member • Addys – Austin Ad Fed • Best of Show - PIAS - Printing Industry Assoc. • Past President - AIGA New Orleans • National ADDY Strathmore Paper Company “Best of 1995” • Publish! magazine design annual Best Interactive Publication • Ad Federation of New Orleans Addys • CASE Grand Competition Silver Awards • ADDA of New Orleans, Best of Show • Ad Federation of Baton Rouge
Web Site http://www.barousse.com
RESUMÉ
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 7
B A R O U S S E D E S I G N
B R A N D C A S E S T U D Y
Louisiana Health Cooperative | Creative Direction and Design | Advertising | Collateral | Direct Mail P R O J E C T D E SC R I P T I O N
How do you launch a new health insur-ance cooperative in the first year of “Obamacare?” Very carefully and with fresh creative! Barousse Design led the charge for this insurance startup. Supplied only with a generic logo, John Barousse created a multimedia campaign based on the positioning statement “Real Insurance for Real People.” The campaign included direct mail, newspaper, radio and TV. LAHC was not allowed to “advertise” but they were only allowed to “inform.” The creative direction was applauded by industry insiders as being just the right message to break the ice with a public inundated with negative messenging around this sensitive issue.
Newspaper Ad
:30 TV Commercial
:30 TV Commercial
Direct Mail
Scan for Video
Scan for Video
Why choose a health insurance option from LAHC? » You’ll be able to access the health care you need, when you need it.
» You’ll get preventative care, like vaccines, screenings and check-ups at no additional cost.
» You’ll get coverage for prescription drugs, emergency care, doctor visits, and many other health care services.
» You’ll get coverage for pre-existing conditions that may have kept you from getting coverage in the past.
Louisiana Health Cooperative
offers accessible health
insurance plans for individuals,
families and small business.
Want to know more?Ask your insurance agent,
visit myLAHC.org, or call
us at 1-800-510-2074.
LouisianaH e a l t h c o o p e r a t i v e
Real insurance for real people.
Enroll now to be covered in 2014. Visit myLAHC.org or call toll-free:
1-800-510-2074For additional information about the Affordable Care Act, the federal Health Insurance Marketplace (“Exchange”) and CO-OPs like LAHC visit: www.healthcare.gov or consult your insurance agent.
Exchange POS/HMOCommercial POS/HMO
It’s time for real insurance for real people.
A N N U A L E N R O L L M E N T H A S B E G U N - V I S I T M Y L A H C . O R G
Michael S. and Fred P.Entrepreneurs, N.O. Brew
New Orleans, LA
Introducing Louisiana Health CooperativeAccessible health insurance options for individuals, families and small business.
LAHC introductory postcard COMP 091713.indd 1 9/19/13 10:40 AM
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 8
B A R O U S S E D E S I G N
B R A N D C A S E S T U D Y
I’m very people-oriented and I’m very active in different things. And we have to have good health to be able to do the things that you enjoy doing most, and to be independent in doing these things. My health is everything…Thanks to Peoples Health I have confidence that my health is in good hands. – Sue Miller, member since 2007
I love Peoples Health!
Sue Miller and son
Isn’t it time you switched to Peoples Health?
“”
"Marvelous"John Wenger Member since 2005
Peoples Health is the administrator for Tenet Choices, Inc.
How would I describe Peoples Health?
Peoples Health | Creative Direction and Design | Advertising | Collateral | Direct Mail P R O J E C T D E SC R I P T I O N
Peoples Health is a Medicare Ad-vantage insurance company serving Southeast Louisiana. John Barousse has been the primary design firm of record for the Peoples Health market-ing department since June, 2007.
For the past two years, we have deter-mined the visual creative direction for each years’ materials, including the corporate product brochure, website, direct mail, advertisements, and pro-motional items.
John is currently reviewing the Peoples Health corporate identity in an effort to help the Company create a corpo-rate identity standards manual and a system of standardized documents for employee use.
Corporate Brochure
Newspaper AdvertisementDirect Mail
Billboard
®
The Peoples Health Champions
program demonstrates the
excellence that comes through
life experience by recognizing
exceptional achievement
after age 65.
www.peopleshealth.com/champions
Joe Cook, Fox 8 WVUE-TVDavid Francis, The Times-PicayuneBen Hales, New Orleans SaintsAngela Hill, WWL-TV Channel 4Donna Klein, McGlinchey Sta� ord
David Manship, The AdvocateKaren Carter Peterson, Louisiana House of RepresentativesMark Singletary, New Orleans CityBusinessCarol Solomon, Peoples HealthJim Tucker, Louisiana House of Representatives
2009 Peoples Health Champions Selection Committee
“At 81, I now
appreciate the
joys in life – and
New Orleans –
like never before.”
– Bruce Hirstius
Bruce HirstiusPeoples Health Champion
www.peopleshealth.com/champions
Bruce HirstiusPeoples Health Champion
On November 8, 2003, at the age of 75, musician Bruce Hirstius launched a new line of business for his Storyville Jazz Band. Bruce’s second line parade from St. Louis
Cathedral to a reception hall down Royal Street was intended as a unique wedding gift for his niece. But the exuberant, distinctively
New Orleans wedding procession was an instant hit, and through word of mouth a Storyville Jazz Band second line soon became
the new wedding day “must have.” One booking request came from as far away as New Jersey.
Bruce Hirstius exempli� es the concept that success comes from doing what you truly love. And when you see Bruce perform with his band at a music festival… a Saints game… a parade… or just about anywhere – it’s obvious
that Bruce loves music. More speci� cally, Bruce loves playing music while dancing and sharing the joyous spirit of New
Orleans with others. Bruce took a big risk by introducing what is typically a
funeral tradition to what is, for many, one of their most joyous days. With experience however, comes learning to trust your gut and it turned out that Bruce’s instincts were right on. From his very � rst second line at a funeral at the tender age of 13, Bruce could not have known that 62 years later he would bring the celebratory processional to an entirely new audience. Since that � rst wedding in 2003, Bruce has led a growing procession of second line parades sharing New Orleans-style music, dance and joy with countless celebrants.
� ankfully, Bruce keeps thinking of new ways to share his music with the world. “My wife keeps asking me when I’m going to give all of this up,” says Bruce. “I say, when I get old.”
Bruce Hirstius… Peoples Health Champion.
Join us as we honor Bruce Hirstius at today’s Saints game!
6
Peoples Health is your gateway to better health.
We’ll do everything we can to help you optimize
your health.
We want to make it easy for you to take care of yourself.
We work to make it convenient for you to access healthcare
services. We’ll be your connection to the resources you need
to be as healthy as you can be.
The key is access to quality healthcare.
You want to take good care of yourself. And we want to
help you. Our goal is to open doors and remove obstacles to
optimal health. We offer you the health services you need to
reach your goal.
Be as Healthy as You Can Be
65 is the new 40.
People are living longer and healthier than ever before.
■■ Doctor visits with low copays and
no referrals to see a specialist
■■ Prescription drug coverage with no deductible
■■ Hospital coverage with low copays and no deductible
■■ Some diagnostic tests with $0 copays
■■ Free fitness club membership
■■ Health and wellness events to learn
more about healthy living
■■ Social services for home and lifestyle issues
■■ Mental health coverage
■■ Care management for serious and
chronic health conditions
■■ Routine transportation, such as trips to
and from your doctor’s office
We offer...
People on Medicare
are living more active,
productive lives
than ever before—
often accomplishing
things once thought
impossible after a
certain age.
FREE fitness center
membership
All Peoples Health
plans come with
a complimentary
membership to your
choice of participating
fitness centers
throughout the area.
7
Eddie Conrad
Orleans Parish
Eddie embraces life to the fullest. His hobbies range from snorkeling to
stand-up comedy, from playing guitar and flute to speaking 12 languages.
He’ll tell you: “My health is my wealth.” He says he feels wealthy because he
knows Peoples Health is always there.
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 9
B A R O U S S E D E S I G N
B R A N D C A S E S T U D Y
Cowen Institute at Tulane University | Creative Direction and Design | Education | Information Design P R O J E C T D E SC R I P T I O N
As the graphic designer of record for Tulane University’s Cowen Institute, Barousse Design has designed and produced numerous reports and stud-ies concerning public eduction in New Orleans and Louisiana.
Pioneering a New Role for Research Universities In Transforming Public Education
Special Annual Report 2012
Scott S. Cowen Institute for Public Education Initiatives
2
Opportunity Youth experience higher poverty rates and unemployment as adults. Of adults aged 25-28 years, 59 percent of men who were once categorized as Opportunity Youth were unemployed, compared to 25 percent of men who never experienced disconnection.
The Impact
In the United States in 2011, Opportunity Youth cost taxpayers
approximately $93 billion in lost tax revenues and increased costs for social services. The total lifetime economic
cost of all Opportunity Youth is estimated to be $1.6 trillion (or $258,240 per youth from
the age of 16 years and older.)
In the New Orleans metro area in 2011, Opportunity Youth
cost taxpayers between $170 and $220 million in lost tax revenues
and increased costs for social services. The total lifetime economic cost of all Opportunity Youth in the New Orleans area is estimated to be between $3.1 and $4.1 billion.
The low educational attainment of Opportunity Youth impacts their rate of employment and economic earnings. The average annual earning of a
high school dropout is $18,900, compared to $25,900 for high school graduates and $45,400 for college graduates.1 Earnings estimates based on full-time, year-round employment dramatically illustrate the differences in the impact of low educational attainment over the worker’s lifetime. The estimated lifetime earnings of a high school dropout are $1.0 million (in 1999 dollars), compared to $1.2 million for a high school graduate. Individuals with a bachelor’s degree are estimated to earn on average $2.1 million over their lifetime, more than twice the lifetime earnings of a high school dropout.2
The Impact of Disconnection
Source: Opportunity Road: The Promise and Challenge of America’s Forgotten Youth
Source: The Economic Value of Opportunity Youth
Reconnecting youth 6x9 booklet PROD 5-16-2012.indd 2 5/22/12 9:24 AM
2 3
Scott S. Cowen Institute for Public Education Initiatives
200 Broadway Street, Suite 108New Orleans, LA 70118504.274.3690http://education.tulane.edu
For more information about Opportunity Youth in the New Orleans area and ways the community can be involved to address the issue, visit the Cowen Institute’s website at:
http://www.coweninstitute.com/reconnecting-opportunity-youth/
Reconnecting Opportunity YouthThe Issue | The Impact | The Opportunity for New Orleans
Data Reference GuideMay 2012
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 10
B A R O U S S E D E S I G N
B R A N D C A S E S T U D Y
Problem? Solved.
John [email protected]
www.gcr1.comTEL 504 304 2500 / 800 259 6192FAX 504 304 2525
2021 Lakeshore Drive, Suite 500 New Orleans, LA 70122
UNO Research & Technology Park Advanced Technology Center
Information Management Systems for Urban Planning, Project Management,
and Disaster Recovery
GS-35F-0670MFSC Group 70, Part 1, Section B & C General Services Administration
GCR & Associates, inc.
GCR & Associates, Inc. | Corporate Identity | Website | Print P R O J E C T D E SC R I P T I O N
From 2002 - 2007, John Barousse was the in-house creative director at consulting firm GCR & Associates, Inc. In that time, John rebranded GCR, designing a new trademark symbol, positioning statement, corporate identity standards system, website and brochures. John also designed a design template system for in-house project managers to create their own proposals and business documents.
Since GCR provides consulting services in aviation, law enforcement, transportation and urban planning, John devised the positioning state-ment, “Problem? Solved.” as part of an overall strategy to create corporate brand cohesion and to answer the cli-ent question: “What does GCR do?”
The “glass-look” of the trademark symbol represents GCR’s status as a leading edge technology firm.
Trademark / Business Card
Business Document Cover
Website Designs
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 11
B A R O U S S E D E S I G N
B R A N D C A S E S T U D Y
AirPortal
Rates & Charges
Airport IQ Marketing Campaign | Corporate Identity | Website | Print | Environmental
GCR presents the ultimate tool for analyzing
the activities occurring at your airport at
a glance, at any time, from anywhere:
Airport IQ Data Center.
Airport IQ Data Center is web-based, real-
time, flight activity tracking and reporting
software for all U.S. airports. Airport IQ Data
Center features live flight tracking for arriving
and departing aircraft, weather information,
FAA 5010 data, current airline and airport
news, and critical operational activity
reports—all from your web browser!
Try Airport IQ Data Center today!Register for a 30-day FREE TRIAL.
W W W . A I R P O R T I Q . C O M
R E P O R T S I N C L U D E :
Airline Landing Report
Capacity Report
Market Share Report
Operations Report
Detailed GA Activity
2021 LAKESHORE DR.
NEW ORLEANS, LA 70122
800-259-6192
WWW.GCR1.COM
See Airport Run.Run Airport, Run.
Check the pulse of your entire operation,
in real time, all from one screen.
Run reports. Check operations.
Get aviation news. View air traffic.
Airport IQ. Run, Airport, Run.
DataCenter
GCR CustomerCustomer Company000 Mulberry LaneDunesbury, MA 00000
Flightpath: Track flights by arrival and departure FAA 5010: All 5010 information in one place.
Report Generator: Real time operations reports
Track Flights, Run Operations Reports and View FAA 5010 Data Online!
P R O J E C T D E S C R I P T I O N
GCR’s leading aviation software project
was named AIMS - Airport Informa-
tion Management System. As part of a
re-launch of the software, John renamed
the product “Airport IQ” and created the
concept of a suite of technology products
under the Airport IQ brand umbrella.
The new brand created a market sensa-
tion in the aviation industry, and clients
loved the new look and feel of the market-
ing materials, documentation and trade
show displays. Direct Mail
Document Cover Trade Show Display
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 12
B A R O U S S E D E S I G N
B R A N D C A S E S T U D Y
Event Rental, Inc | Corporate Identity | Environmental
Even
t RENTAL
n
e w o r l e a n se v
ent .
com
Ev
ent FENCE
www.yourfencedeliv
er
ed.com
Lesley CarterWedding Coordinator
youreventdelivered.com
505 Amelia St. | Gretna, LA 70053TEL 504-362-8368 FAX 504-363-9191TEL 888-720-8368 CEL 504-450-3984
Even
t RENTAL
y o u r e v e n t d el i v
e red. c
om
your EVENT: Delivered.
Even
t RENTAL
n
e w o r l e a n se v
ent .
com
Even
t RENTAL
y o u r e v e n t d el i v
e red. c
omYour event:
Delivered.
Your Event:
Delivered.
Even
t RENTAL
n
e w o r l e a n se v
ent .
com
504-362-8368 • 888-720-8368 YOUREVENTDELIVERED.COM
504-362-8368 • 888-720-8368
P R O J E C T D E S C R I P T I O N
John Barousse Design was hired to
update the identity of an aging family
business, which already had a martini
glass as their long-serving logo. The glass
was a “must-keep” for the client, so we
came up with a hip, fun way to integrate
the glass with the Company’s name and
web address.
In the process of designing new identity,
John developed the positioning state-
ment, “Your Event Delivered,” which then
became the Company’s web URL and
lead marketing slogan.
Following the launch of the new Event
Rental identity, we were hired to design
trademarks for new affiliate companies
under the same “event” brand umbrella:
Event Fence and Event Restroom.
Trademark / Business Card
Additional Brand Logos
Restroom Trailer
Delivery Truck Design
Delivery Truck Implementation
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 13
B A R O U S S E D E S I G N
B R A N D C A S E S T U D Y
Nationwide Restoration, LLC | Corporate Identity | Advertising | Direct Mail | Website | Environmental
NATIONWIDERESTORATION866-417-1769
866-417-1769NWRSLLC.COM
NationwideRESTORATION, LLC
JIM PITTMANBusiness [email protected]: 504-583-5862
866-417-1769 | www.nwrllc.com
NEW ORLEANS ■ CHICAGO ■ ATLANTA ■ FT. LAUDERDALE
Is your disaster preparation headed in the right
direction?
P R O J E C T D E S C R I P T I O N
John Barousse was hired to create an
original identity for Nationwide Restora-
tion, a new company created to aid busi-
nesses in recovery after a disaster.
The Company’s account team and first
responders all travel in Hummer H2 SUVs,
so it was of primary importance that
the corporate identity impart a feeling
of “toughness” and urgency and look at
home on the SUVs.
The trademark symbol, using the four
arrows, is meant to imply a compass while
imparting a feeling of movement, action
and travel. The primarily yellow and black
color scheme implies “caution” with a spar-
ing use of bright red expressing urgency.
In addition to design, John Barousse cre-
ated the positioning statement “Disaster
Recovery at Work” and wrote the collateral
materials.
Original Trademark
Alternate Trademark
Business Card front and back
Vehicle Graphics
Website Design
Direct MailTrade Advertisement
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 14
B A R O U S S E D E S I G N
W E B S I T E C A S E S T U D Y
East Jefferson General Hospital | Website | Corporate Intranet P R O J E C T D E SC R I P T I O N
In 2008-2009, Barousse Design (BD) was hired as the internet consultant to East Jefferson General Hospital (EJGH). BD led the in-house market-ing team at EJGH in planning and creative for their corporate intranet, “Team Talk”, as well as the hospital’s consumer-facing website. BD provided all site organization, strategy, concept-ing, design and implementation. oth sites were built using the open-source Joomla CMS.
www.ejgh.org
ejgh.org homepage
Team Talk Intranet homepage
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 15
B A R O U S S E D E S I G N
W E B S I T E C A S E S T U D Y
East Jefferson General Hospital | Foundation Website P R O J E C T D E SC R I P T I O N
In 2011, Barousse Design (BD) de-signed and produced an HTML/CSS website for the EJGH Foundation’s campaign to fund a new Cancer Treat-ment center.
http://www.ejgh.org/capitalcampaign
ejgh.org/capitalcampaign homepage
Inner page
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 16
B A R O U S S E D E S I G N
W E B S I T E C A S E S T U D Y
East Jefferson General Hospital | Website | Corporate Intranet P R O J E C T D E SC R I P T I O N
In 2010. Barousse Desgn (BD) was retained by EJGH as an internet consultant to strategize, design and implement a website for communicati-ing to physicians who practice at the hospital. BD named the website “EJ InforMD” and led the team in creat-ing editorial content. BD designed the website as a blog powered by the Wordpress open source CMS.
After 2 years of running the program, EJGH shut it down in November 2012.
ejghinformd.com homepage
ejghinformd.com feature
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 17
B A R O U S S E D E S I G N
W E B S I T E C A S E S T U D Y
St. Bernard Parish Hospital | Website P R O J E C T D E SC R I P T I O N
Based on experience with the EJGH projects, Barousse Design was hired in 2012 to design and produce a Joomla-based website for the brand new St. Bernard Parish Hospital. Barousse Design managed the content organiza-tion and copywriting, and designed and coded the site as well.
www.sbph.net
sbph.net homepage
Internal page
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 18
B A R O U S S E D E S I G N
W E B S I T E C A S E S T U D Y
Stewart Enterprises, Inc. | Website P R O J E C T D E SC R I P T I O N
In 2012, working as a contractor to Bent Media, Barousse Design led the creative team in the complete overhaul of Stewart Enterprises’ corporate web-site. As creative director, project lead, and designer, John Barousse lead the Stewart Enterprises in-house market-ing department in the reorganization and creative approach to their site. Barousse Design produced all of the strategy, architecture and design for the new site, supervised the produc-tion and trained the staff at Stewart Enterprises in the Joomla CMS.
stei.com homepage
Internal page
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 19
B A R O U S S E D E S I G N
W E B S I T E C A S E S T U D Y
St. Andrew’s Episcopal School | Website P R O J E C T D E SC R I P T I O N
Barousse Design architected, designed and built a new website for St. An-drew’s Episcopal School.
The site features an upper-level intranet navigation bar, a marketing slider, a dynamic calendar driven by Google calendars, document manage-ment, and photo galleries.
As a parent of a St. Andrew’s student, John Barousse donated this site to the school, pro-bono.
John also photographed, wrote and designed a new print viewbook.
www.saesnola.org
saesnola.org homepage
Internal page
Print Viewbook
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 20
B A R O U S S E D E S I G N
W E B S I T E C A S E S T U D Y
Hospitality Enterprises | Website P R O J E C T D E SC R I P T I O N
Barousse Design architected, designed and built a new website for the brands of Hospitality Enterprises. The Compa-ny’s website, bigeasy.com, presented a unique challenge, since the general public is mostly familiar with the indi-vidual companies owned by Hospitality Enterprises. Barousse Design designed a clever “portal” website via bigeasy.com that brought all of the brands under one website and gave them all a
The current version of the website at www.bigeasy.com has been taken over by another vendor and is no longer representative of our work.
bigeasy.com homepage mockup
Internal brand page
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 21
B A R O U S S E D E S I G N
W E B S I T E C A S E S T U D Y
Miscellaneous Website Projects | Websites Through the Years P R O J E C T D E SC R I P T I O N
Since Barousse Design has been designing websites since the advent of the Netscape browser, many of our sites are no longer online. This page represents some of the many sites we’ve designed throughout the years.
Columbia Business School Website Columbia Business School Website
Metairie Park Country Day School Website
www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 22
B A R O U S S E D E S I G N
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www.barousse.com | [email protected] | of f ice: 504-208-9250 | mobi le: 504-931-5646 | 3625 Canal St . Suite 300, New Orleans, LA 70119 23
B A R O U S S E D E S I G N
NATIONWIDER E S T O R AT I O N, L L CDisaster Recovery at Work™
NATIONWIDER E S T O R AT I O N, L L CDisaster Recovery at Work™
Disaster Recovery at Work™
NATIONWIDERESTORATION, LLC
Disaster Recovery at Work™
NATIONWIDERESTORATION, LLC
Disaster Recovery at Work™
NationwideR E S T O R AT I O N , L L C
Disaster Recovery at Work™
NationwideR E S T O R AT I O N , L L C
O R I G I N A L O R I G I N A L
A L L C A P S S E R I F A L L C A P S S E R I F
U L C S E R I F U L C S E R I F
The Gas
S tat i o n
EST 2009 EST 2009
a wine bar
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