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Join Us!in Making Business Responsible
Johan RoosPresident
Copenhagen Business School
CBS Responsibility Day1 September 2009Copenhagen Business School
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Milton Friedman, 1970 SumantraGhoshal, 2005
• ”Morality, or ethics, is inseparable from human intentionality”
• “The Business of Business is Business”
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Do you trust…
• Ordinary man in the street: 52%• Business Leader:26%
Do we have a trust problem?
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WHAT ABOUT YOU?
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•Massive increase in plagiarism
•The copy-pastegeneration
•Business students cheat most
“I think the recent coroporate scandals point to the need for character in our business schools. If the driver at the helm is un-ethical, so shall the crew be.” —Comments of an MBA student at a large U.S. university
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WHAT’S THE SOLUTION?
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11
“How to Fix Business Schools” debate
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THE MBA OATH:
As a manager, my purpose is to serve the greater good ...
http://mbaoath.org/take-the-oath
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• 6 Principles (purpose, values, method, research, partnership, dialogue)
• 246 signatories to date since launch in 2007
• Committed to sharing information on progress every 18 months
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WHAT DO
WE DO?
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1. Pioneers in embedding PRME. Now reviewing everything we do through this lense
2. We adjust our teaching efforts. Massive and targeted – for everybody and the specialist.
3. Broad base – broad perspective