Jordan MillsEpiphany Ciers
Katie FutrisJames Bailey
Katherine Wueste
•Housed under the wing of Urban Outfitters Inc., along with Free People, Terrain, and BHLDN•Numerous locations across the U.S., have branched out internationally•Lifestyle brand•Actively participates in social media platforms•Known for their catalogs•Success statistics
Size, Product and Location
• Women ages 25-45
• Lifestyle Brand
• Quality and Emotional
Connection• Individuality • Uniqueness
Target Market
Value Proposition
•Price Points•Value of service•Convenience •Trust
•Store Visuals•Lifestyle Brand•Catalog and Catalog App•Website
Marketing Strategies
SWOT Analysis
· Unveiled on Valentine’s Day of 2011· No direct link to Anthropologie· Both are lifestyle brands, connected by their company culture and similar aesthetics· Following Anthropolgie’s current marketing strategy, BHLDN’s strategy does implement traditional advertisements· Wedding budgets on the rise for the first time since 2008, Anthropologie and the greater Urban Outfitters Inc. have a chance to benefit from new realm of increased sales· Increase in brand awareness for both Anthropologie and BHLDN
BHLDN
Elise and JakeApril 13th, 2011
178 viewscomment
Arielle and MichaelSeptember 22nd, 2011
233 viewscomment
Harper and KnoxMarch 31st, 2012
197 viewscomment
•Addition to Lifestyle Brand•Sense of Community •Avoid Click through Rates•Ideas for customers•Awareness•Word-of-Mouth
Strengthen Relationships
SWOT Analysis
ReferencesAnthropologie. (2012). About Us. Retrieved from http://www.anthropologie.com/anthro/help/about_us.jsp
Anthropologie. (n.d.). URBN. Retrieved from http://www.urbn.com/profile/anthropologie.html
Friedman, N. (2009, October 9). Cultural Anthropologie. Retrieved from http://nancyfriedman.typepad.com/away_with_words/2009/10/cultural-anthropologie.html
Helbling, J. Leibowitz, J., & Rettaliata, A. (2011). The value proposition in multichannel retailing. McKinsey and Company. Retrieved from https://www.mckinseyquarterly.com/The_value_proposition_in_multichannel_retailing_2800
Jaeger, C. (2012). Real wedding 2011 survey release by The Knot. Wedding Industry Statistics. Retrieved from http://weddingindustrystatistics.com/marriage-statistics/the-knot/ware and accessories.
Johnson, L. (2011, October 26). Anthropologie translates print catalog for mobile via iPad app. Retrieved from http://www.mobilecommercedaily.com/2011/10/26/anthropologie-translates-print-catalogue-for-mobile-via-ipad-app
Labarre, P. (2002). Sophisticated sell. Fast Company. Retrieved from http://www.fastcompany.com/magazine/65/sophisticated.html?page=0%2C0
Miller, C. (2011, November 20). Retailers enliven catalog offerings through apps. New York Times. Retrieved from http://www.nytimes.com/2011/11/21/technology/retailers-enliven-catalog-offerings-through-apps.html
Urban Outfitters Inc- URBN Annual Report. EdgarOnline. Retrieved from: http://sec.edgar-online.com/urban-outfitters-inc/10-k405-annual-report-regulation-s-k-item-405/2002/03/22/Section2.aspx
Urban Outfitters Incorporated. (2012). Anthropologie. Retrieved from http://www.urbn.com/profile/anthropologie.html
Zpryme. (2008, June 30). Fashion: Marketing & Strategy; Anthropologie and Zara – Zpryme. Retrieved from http://zpryme.com/news-room/fashion-marketing-strategy-anthropologie-and-zara-zprymehtml.html