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Journal of Brand Management, March-May 2009

The luxury brand strategy challenge (page 1)

By Uché Okonkwo

Journal of Brand Management, March-May 2009

The luxury brand strategy challenge (page 2)

By Uché Okonkwo

Journal of Brand Management, March-May 2009

The luxury brand strategy challenge (page 3)

By Uché Okonkwo

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