Download - JPROSTL11 Joining the Tech Revolution
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Joining The Technology Revolution:
The 5 Commandments of Social Media
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
http://bit.ly/darim-jprostl
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COMMUNICATIONS REVOLUTION
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COMMUNICATIONS REVOLUTION
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Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and
audience.
• Open and Democratic: It encourages voting, comments and the sharing of
information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional
broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a
particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and
proprietary.
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Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change
5 New Rules of the Game
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#1 THIS IS AN ATTENTION ECONOMY
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#2 ListenAnd…
Temple Israel, Memphis Facebook Page
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… Be Conversational
Temple Israel, Memphis Facebook Page
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Unofficial Outposts
Find places where your target audience goes.
Participate in the conversation. Add value, educate, include links.
Use your “listening” to identify these places.
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#3:
ADD
VALUE
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Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or 1:20 ratio
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Your Unique Value
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#4: BE REAL
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Voice: Sixth & I Synagogue in DC
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Make it Personal
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Who is talking?
Why do you want to listen?
Do you want to engage?
Personal & Personality
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#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
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How is parenting and family life changing?
How does this impact your business and
“product” delivery?
How are you positioned to keep up?
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Real Life Example
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John Fitch’s Steam Engine
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John Fitch’s Steam Engine
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Source: Flickr user JYRO
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Source: Flickr user Rick Neves
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Source: Flickr user divemasterking2000
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FINAL THOUGHTS
• Stay nimble - Change will continue• Know what you want to measure
and how you’ll know if you’re successful
• Think about staffing and guidelines• Address your whole culture, not
just marketing & communications.
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WANT MORE?
• Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
• Express interest here:http://bit.ly/darimedinfo
Applications available this spring.
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IT’S NOT ABOUT TECHNOLOGY