Download - Jr nationals complete_avr
PROGRAM OVERVIEW
The USA Jr. Nationals combines Simon’s powerful marketing reach and platform with this national grassroots event that will captivate participants, families and drive ROI for sponsors and retail partners. The combined initiative will result in direct and measurable consumer engagement for partners and a personal experiential moment for participants.
Combining all of the USA Jr. Nationals assets will engage pre-teens and families and therefore deliver sponsors with a multi-layered sponsorship and activation opportunity. Components of USA Jr. Nationals include:
* National Grassroots Multi-Sport Skills Competition in over 3,000 Communities
* Promotional and Media Impressions at Simon Malls in top markets
* USA Jr. Nationals Fitness Celebration Tour
* National Trials and Championships to be hosted at Disney World’s ESPN Wide World of Sports Complex
1
PROGRAM COMPONENTS
National Grassroots Multi-Sport Skills Competition in Over 3,000 Communities
* USA Jr. Nationals is a free multi-sport competition for boys and girls ages 8-13
* Participants test their individual skills in local competitions to advance through 4 levels of competitions
* Over 1M participants via 3,000+ local recreational organizations in 4-6 sports
Promotional and Media Impressions at Simon Malls in top 100 markets
* Promotional displays on-mall in Simon’s Top 100 properties nationwide
* MM impressions via door clings, posters, food court displays and digital media
USA Jr. Nationals Fitness Celebration Tour (Back To School-Fall 2012)
* Top 10 Markets: New York Seattle Chicago Atlanta San Francisco
Philadelphia Boston Miami Charlotte Los Angeles
* Pre-teen and family interactive fitness stations
* Celebrity Athlete Appearances & Emcee/DJ Host
National Trials and Championships to be hosted at Disney World’s ESPN Wide World of Sports Complex
* USA Jr. Nationals to host 500+ families (minimum guaranteed) for National Trials
* Top scorers complete for crown of National Champion
2
SIMON PROPERTY GROUP - LARGEST U.S. REAL ESTATE COMPANY
Simon Property Group, Inc. is an S&P 500 company and the largest
real estate company in the U.S.
The Company currently owns or has an interest in 390 retail real
estate properties comprising 262 million square feet of gross
leasable area in North America, Europe and Asia.
Owner in the U.S. of high quality, highly productive retail real estate
which generates annual retail sales in excess of $60 billion.
Simon Property Group is headquartered in Indianapolis, Indiana and
employs more than 5,000 people worldwide.
The Company's common stock is publicly traded on the NYSE
under the symbol SPG.
Rank in the top 75 of all U.S. public companies as measured by
equity market capitalization.
50 year history of successful retail real estate development,
management and leasing through multiple economic cycles.
Strongest balance sheet in the real estate industry with the highest
investment grade ratings among U.S. regional mall companies (A-
/A- /A3).
For further information, visit the Simon Property Group website at
www.simon.com.
4
U.S. Portfolio 338 properties comprising 251 million square feet in 41 states plus Puerto Rico
Regional Malls
Community/Lifestyle Centers
The Mills
Premium Outlets
5
KEY CONSUMER SEGMENTS
Who is the
Customer?
Over a third of America visits a Simon Mall annually
Median Age 35.2
Average Household Income over $70,750
59% are Female
Retail sales generated at US Properties: approaching $48B
Shoppers average 2-5 visits per month
Simon delivers significant reach across key demographic segments:
Women 18+
891+ million visits per year
Women 25 - 54
495+ million visits per year
Men 18+
599+ million visits per year
Men 25 - 54
323+ million visits per year
Teens 13-17
372+ million visits per year
Children <13
328+ million visits per year
6
THE SIMON ADVANTAGE – QUALITY, SCALE, & EFFICIENCY
Experiential Marketing and Promotions – Target Specific Proprietary Simon Platforms and Custom Brand Development Strategies including:
– Access to consumers for Experiential Marketing & Promotions
– Logistical Support for planning and execution – on site staff at every mall
– Flexible Scheduling – one day, weekend, month long single events or national tours
– Sponsorship Programs – Targeted demographic/ lifestyle programs and Signature Events
– Turnkey Opportunities for Brand and Product Integration
– Best in Class Programming
– Targeted Demographics & Lifestyles
Simon Media – Impactful, Effective, Unique & Scalable Media Solutions including:
– Turnkey production, shipping, installation and removal
– Large and Small format , Interior and Exterior Media
– Custom Domination Strategies
Simon Digital Innovation – Leading Developer of Digital Integration and Technology including:
– Social Media
• Facebook, Twitter & Foursquare at 179 Properties
- 3 Facebook Apps
• Simon.com Improved shopper site with more content
• Global with localization focus for “@ Your Mall Now!”
• Ongoing registration promotions for name capture
Simon Retailer Engagement - Impressive Retailer Engagement and Management including:
– Retailer Coverage
– Executive Marketing and Leasing Relationships
– Turnkey On-Line Simon Retailer Participation and Infrastructure
7
LEJ SPORTS GROUP – THE INDUSTRY LEADER
* Full Service marketing and management agency
* Specializes in creating, implementing and executing national grassroots initiatives
* Focuses on creating “experiential” events driving youth and family engagement
* National youth skills competition initiatives have included:
Major League Baseball Pitch, Hit & Run
NBA Dribble, Dish & Swish
Jr. NBA/Jr. WNBA Skills Challenge
iHoops Skills Challenge
Jr. Olympic Skills Competition
NBA All-Star Gatorade Jam Session Invitational
9
GRASSROOTS PROGRAM - OVERVIEW
* USA Jr. Nationals is a free multi-sport competition for
boys and girls ages 8-13
* Over 1.5M participants will compete at 3,000+ local
recreational organizations across the country
* Participants test their individual skills in local competitions
* Top scorers advance through 4 levels of competition,
including the National Trials culminating in the
Championships which will be hosted at Disney World’s
ESPN Wide World of Sports Complex
11
GRASSROOTS PROGRAM –
PROJECTED SPORTS (4-7):
* Basketball
* Soccer
* Tennis
* Track and Field
* Field Hockey
* Volleyball
* Lacrosse
12
• The USA Jr. Nationals will host the National trials
at Disney World’s ESPN Wide World of Sports
Complex
• Top Scorers from the Trials will advance to
participate in the National Championships
• Over 500 pre-teens and families (guaranteed)
• 3-Days of National Trials and Championship
Experience
GRASSROOTS PROGRAM – NATIONAL TRIALS & CHAMPIONSHIPS
13
GRASSROOTS PROGRAM - TIMELINE
Local Competitions February – June
Qualifiers March – July
USA Jr. Nationals by Simon Malls
Fitness Celebration Tour August - September
National Trials/Championships September
14
• Local Competition hosts are selected from
LEJ Sports Groups’ vast “Network of more
than 10,000 youth recreation organizations.
LEJ Sports Group is the administrative
agency of record.
• Each local host receives administrative &
promotional materials and sports
equipment to implement, manage and
execute the sport competitions.
GRASSROOTS PROGRAM - ADMINISTRATION
• Local Competitions are hosted by organizations
such as: Parks & Recreation Departments,
YMCA’s, YWCA’s, Jaycee Chapters, Boys &
Girls Clubs, Schools, Jewish Community
Centers and Independent Organizations.
15
GRASSROOTS PROGRAM – PROJECTED PARTICIPATION
• Local Host Communities/Organizations – 3,000
• Total Participants – 1.5M (boys and girls ages 8-13)
• Local Competition Events – 10,000
• Qualifier Participants – 225,000
• National Trials Participants – 3,600 eligible (500 guaranteed)
• National Championship Participants – 30 per sport
16
GRASSROOTS PROGRAM –
PROMOTIONAL KIT MATERIAL
• Registration Forms – 1.5M
• Participation Cards – 1.5M
• Promotional Posters – 100,000
• Counter Cards – 10,000
• Handbooks – 5,000
• Award Certificates – 225,000
• Sport Specific Equipment – 3,000
sets
Items will be provided to each local host and displayed
in respective youth recreation facility.
Basketball Shooting Spots
Promotional Posters
Registration Forms
Administrative Handbooks
17
Posters Standardized 22” x 28” print locations are fixed
around the shopping center in strategic
locations and offer an affordable option to
advertise at Stanford Shopping Center.
22” x 28” Signage – 12 Posters
(24) faces
Locations are available in high
traffic areas
Door Clings High resolution door clings allow you to place
advertising in the direct view of your target
demographic.
Dimensions: 12” x 12” single sided
Opportunity to create custom die cut
versions
*Includes production and installation
EXAMPLES OF ON-MALL MEDIA
IN PARTICIPATING MALLS
19
Digital Marketing Food Court Media High resolution table tents allow you to place
advertising in the direct view of your target
demographic in high traffic food courts.
Tri-Sided Table Tents – 5”x7” per side
EXAMPLES OF ON-MALL MEDIA
IN PARTICIPATING MALLS
20
EXPANDED EXPOSURE IN UP TO 100
MALLS IN TOP MARKETS
Posters Standardized 22” x 28” print locations are fixed
around the shopping center in strategic
locations and offer an affordable option to
advertise at Shopping Centers.
Digital Marketing 3rd Party Distribution, In Mall Networks,
Social Communications, Web, Shopper
Connections & Mobile.
21
Mobile • Mobile Shopper Club℠ (TXT) • Optimized Web • Native App • Shopkick (partnership)
Web (simon.com) • B2C & B2B • Retailer Showcase • Gift Card Sales (Consumer & Volume) • Simon Central & Web Tools
Social | Communications • Facebook + Facebook Places • Twitter • Foursquare • Google Places • YouTube • Email
In Mall Networks • OnSpot / Mallvision 360 • Wi-Fi
3rd Party Distribution • Akoo, enVu & Found • Nintendo 3DS • Point Inside & Fast Mall
Shopper Connections • Email Addresses • Mobile Phone #’s • Facebook Likes • Twitter Followers • Foursquare & Google Places Check-In’s • Shopkick Check-In’s, Walk-In’s & Scans • Google Places & Yelp Reviews
Beta Trials • Yelp • SCVNGR • Photosynth
SIMON’S DIGITAL MARKETING
CAPABILITIES
* Capabilities include 10 participating malls and a selection of up
to 100 malls in Simon’s top markets
22
EXPANDED EXPOSURE IN UP TO 100 MALLS IN TOP MARKETS Great Mall San Francisco-Oakland-San Jose-Santa Rosa
Hilltop Mall San Francisco-Oakland-San Jose-Santa Rosa
Santa Rosa Plaza San Francisco-Oakland-San Jose-Santa Rosa
Stoneridge Mall San Francisco-Oakland-San Jose-Santa Rosa
Arsenal Mall Boston
Atrium Mall Boston
Auburn Mall Boston
Burlington Mall Boston
Cape Cod Mall Boston-Barnstable-Yarmouth
Copley Place Boston
Greendale Mall Boston
Liberty Tree Mall Boston
Mall @ Chestnut Hill, The Boston
Mall @ Rockingham Park Boston
Mall of New Hampshire Boston-Manchester
Northshore Mall Boston
Pheasant Lane Mall Boston-Nashua
Solomon Pond Mall Boston
South Shore Plaza Boston
Square One Mall Boston
Discover Mills Atlanta
Gwinnett Place Atlanta
Lenox Square Atlanta
Northlake Mall Atlanta
Phipps Plaza Atlanta
Town Center @ Cobb Atlanta
Apple Blossom Mall Washington, DC
Fashion Center @ Pentagon Washington, DC
Lakeforest Mall Washington, DC
Potomac Mills Washington, DC
St. Charles Towne Center Washington, DC
Galleria, The Houston Houston
Katy Mills Houston
Briarwood Mall Detroit
Arizona Mills Phoenix
Crystal River Mall Tampa-St. Petersburg-Sarasota
DeSoto Square Tampa-St. Petersburg-Sarasota-Bradenton
Gulf View Square Tampa-St. Petersburg
Center Name Market
Brunswick Square New York-Middlesex-Somerset
Galleria at White Plains New York-Westchester
Jefferson Valley Mall New York-Westchester
Livingston Mall New York-Newark
Menlo Park Mall New York-Middlesex-Somerset
Nanuet Mall New York-Westchester
Newport Centre New York-Jersey City
Ocean County Mall New York-Monmouth-Ocean
Rockaway Townsquare New York-Newark
Roosevelt Field New York-Nassau-Suffolk
Source, The New York-Nassau-Suffolk
The Shops at Riverside New York
Walt Whitman Mall New York-Nassau-Suffolk
Westchester, The New York-Westchester
Brea Mall Los Angeles-Orange County
Laguna Hills Mall Los Angeles-Orange County
Ontario Mills Los Angeles
Shops @ Mission Viejo Los Angeles-Orange County
Westminster Mall Los Angeles-Orange County
Gurnee Mills Chicago
Lincolnwood Towne Center Chicago
Northfield Square Chicago-Kankakee
Orland Square Chicago
River Oaks Center Chicago
Dover Mall Philadelphia
Franklin Mills Philadelphia
Granite Run Mall Philadelphia
Hamilton Mall Philadelphia
King of Prussia Mall (Court and Plaza) Philadelphia
Lehigh Valley Mall Philadelphia
Montgomery Mall Philadelphia
Oxford Valley Mall Philadelphia
Quaker Bridge Mall Philadelphia
Galleria Dallas Dallas
Grapevine Mills Dallas-Ft. Worth
Irving Mall Dallas-Ft. Worth
North East Mall Dallas-Ft. Worth-Arlington
Coddingtown Mall San Francisco-Oakland-San Jose-Santa Rosa
* Media and digital capabilities in these
malls is not guaranteed and is based on
availability
23
An Intimate Live and Energetic Fitness and USA Jr. Nationals Celebration/Recognition Program Built
to Engage with pre-teens, families and sponsors to deliver:
• A Captive Audience
- 4-Hour Event hosted in 10 National Malls and Markets
- Access to an Estimated 500k pre-teens/families
• Live Interactive Fitness Zones – Professional Athlete/Top Amateur Appearances Sport Demonstrations
- Intimate footprint (30’ x 30’) with multiple family fitness stations
- Marquee Pavilion in the round
- Hosted by Professional Emcee/DJ
• Custom Sponsor Event Activation
- Custom Branded Product Showcases
- Product Demonstrations
- Sponsor Driven Contests and Activities
• Other Premium Opportunities
- High Impact On-Mall Solutions
- Digital and Social Networking
USA Jr. Nationals
Fitness Celebration Tour
HIGHLIGHTS
25
CORE ELEMENTS
•Modular and flexible “Fitness Field of Play” (30’x30’)
•Interactive Fitness Zones
•Sponsor and Retail Activation Areas
•Marquee Pavilion Stage
•Professional Athlete/Top Amateur Appearances and Sport Demonstrations
•Emcee/DJ Entertainment
•Family Fitness Sports Clinics
•Celebration of USA Jr. Nationals participants and organizations
USA Jr. Nationals
Fitness Celebration Tour
27
SAMPLE EVENT ITINERARY
Noon – 4:00 pm Interactive Fitness Zones with ongoing
Emcee/DJ Entertainment
Noon - 1:00 pm Athlete Appearance and Sport Demonstration
and Autograph Signing
1:00 pm – 2:00 pm Two 20-Minute Family Fitness Sport Clinics
2:40 pm – 3:00 pm Sponsor Contests
3:00 pm – 3:20 pm Celebration and Recognition of
USA Jr. Nationals participants
and organizations
3:20 pm – 4:00 pm Two 20 Minute Family Fitness Sports Clinics
USA Jr. Nationals Fitness
Celebration Tour
28
NEW YORK Smith Haven Mall
LOS ANGELES Ontario Mills
CHICAGO Orland Square Mall
PHILADELPHIA Oxford Valley Mall
BOSTON Pheasant Lane Mall
SAN FRANCISCO Stoneridge Mall
SEATTLE Tacoma Mall
MIAMI Miami International Mall
ATLANTA Mall of Georgia
CHARLOTTE Concord Mills
MARKETS/LOCATIONS
USA Jr. Nationals
Fitness Celebration Tour
* Expanded exposure for a selection of up to
100 malls in Simon’s top markets
29
Sponsorships Opportunities
USA Jr. Nationals
The platform to engage millions of pre-teens, families and consumers
31
WHAT THIS MEANS FOR SPONSORS?
• Sampling/couponing/messaging opportunity to 3,000+ youth sports organizations
• Opportunity for on-site presence at all events provides for face to face interaction with all participants
and their families including signage, sampling, and speaking/educational messaging
• Visibility to 1.5M kids and families through logo placement/insertions/samples in promotional and
event materials delivered to all participants
• At Point of Retail Execution
• Guaranteed Consumer Interaction with Your Brand or Product
• Tailor Made Activation Solutions to Fit Client Requirements
• Positive Brand Association with a Healthy Lifestyle
• Multiple Tactics that Target Tweens and Teens Before, During and After Event
• The Power of a Positive Message and Sports Celebrities to Crowd Draw
32
SUPPORTING SPONSOR - $100,000 Package Summary
Inclusion into specific program promotional materials
GRASSROOTS ASSETS: - 1.5M Registration Forms
- 1.5M Participation Cards
- 225K Award Certificates
- 100K Promotional Posters
- 10K Counter Cards
- 5K Handbooks
- 3K Sets of Sport Specific Materials
- Event Signage
FITNESS TOUR/ON-MALL ASSETS:
Program Media - Simon 22 x 28 Posters
- Simon On-Spot Digital Network (Select Venues)
- Simon Email Blast
- Video on Simon You Tube - Extended to Facebook
- Simon Facebook Posts and Tweets
33
PARTICIPATING SPONSOR - $250,000 Package Summary
Inclusion into majority of program messaging and promotional materials
GRASSROOTS ASSETS: - 1.5M Registration Forms
- 1.5M Participation Cards
- 225K Award Certificates
- 100K Promotional Posters
- 10K Counter Cards
- 5K Handbooks
- 3K Sets of Sport Specific Materials
- Event Signage
- Couponing via participation cards
- On-site presence available at all events:
- 3,000 local events
- Qualifiers
- National Trials (Disney)
- National Championships (Disney)
FITNESS TOUR/ON-MALL ASSETS:
Program Media - Simon 22 x 28 Posters
- Simon On-Spot Digital Network (Select Venues)
- Simon Email Blast
- Video on Simon You Tube-Extended to Facebook
- Simon Facebook Posts and Tweets
- Simon Table Tents
Event Presence - Logo Event Appearance or Placement
- Open Event Footprint (Up to 10’x10’)
- Emcee Mentions
- Post Program E-Mail Blast (Incremental)
- Incremental Promotional Staff
** Activation costs are incremental and the responsibility of the sponsor
34
* Expanded exposure applies for a selection of up to 100 malls in Simon’s top markets
* Media and digital capabilities in these malls is not guaranteed and is based on availability
GRASSROOTS ASSETS: - 1.5M Registration Forms
- 1.5M Participation Cards
- 225K Award Certificates
- 100K Promotional Posters
- 10K Counter Cards
- 5K Handbooks
- 3K Sets of Sport Specific Materials
- Event Signage
- Couponing via participation cards
- On-site presence available at all events:
- 3,000 local events
- Qualifiers
- National Trials (Disney)
- National Championships (Disney)
- Speaking/Direct Messaging
PRESENTING SPONSOR - $400,000 Package Summary Presented by status
Headline billing with logo incorporation into existing USA Jr. Nationals logo
Inclusion into all program messaging and promotional materials
Individual Panel for Sponsor Messaging on 1.5M Participation Cards
Individual Sponsor Messaging on 1.5M Registration Forms
Individual Sponsor Messaging on Inside and Back Cover of 5K Handbooks
FITNESS TOUR/ON-MALL ASSETS:
Program Media - Simon 22 x 28 Posters
- Simon On-Spot Digital Network (Select Venues)
- Video on Simon You Tube-Extended to Facebook
- Simon Facebook Posts and Tweets
- Simon Table Tents (3-sided enables brand message of one side)
- Simon Door Clings
- Simon Custom E-Mail Blast (from our database)
- Simon SMS Text
Event Presence - Logo Event Appearance or Placement
- Open Event Footprint
- Emcee Mentions
- Incremental Promotional Staff
- Field Promotion Manager – Staff
- Post Program E-Mail Blast
- Category Exclusive
** Activation costs are incremental and the responsibility of the sponsor
* Expanded exposure applies for a selection of up to 100 malls in Simon’s top markets
* Media and digital capabilities in these malls is not guaranteed and is based on availability
35
SPONSORSHIP COMPARISION CHART:
36
PROGRAM ASSETS: SUPPORT PARTICIPATING PRESENTING
Presented by status
Headline billing with logo incorporation into existing USA Jr. Nationals logo
Inclusion into all program messaging and promotional materials
Individual Panel for Sponsor Messaging on 1.5M Participation Cards
Individual Sponsor Messaging on 1.5M Registration Forms
Individual Sponsor Messaging on Inside and Back Cover of 5K Handbooks
Inclusion into majority of program messaging and promotional materials
Inclusion into specific program promotional materials
PROGRAM MEDIA - FITNESS TOUR/ON-MALL ASSETS:
Simon 22 x 28 Posters
Simon On-Spot Digital Network (Select Venues)
Video on Simon You Tube-Extended to Facebook
Simon Facebook Posts and Tweets
Simon Table Tents (3-sided enables brand message of one side)
Simon Door Clings
Simon Custom E-Mail Blast (from our database)
Simon SMS Text
EVENT PRESENCE - FITNESS TOUR/ON-MALL ASSETS:
Logo Event Appearance or Placement
Open Event Footprint
Emcee Mentions
Incremental Promotional Staff
Field Promotion Manager – Staff
Post Program E-Mail Blast
Category Exclusive
GRASSROOTS ASSETS:
1.5M Registration Forms
1.5M Participation Cards
225K Award Certificates
100K Promotional Posters
10K Counter Cards
5K Handbooks
3K Sets of Sport Specific Materials
Event Signage
Couponing via participation cards
On-site presence available at all events - Locals, Qualifiers, National Trials/Championships
Speaking/Direct Messaging