Download - Julie Strawson
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Getting mobile type rightor…
textual healingJulie Strawson
Future of Mobile Nov 14 2007, London
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Has your text gotstyle?
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Scalable fonts bring style, colour and varietyIn the PC world
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• Our font choices… normal, bold andlarge
The mobile world
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The mobile world• We have normal italic, bold italic & large italic
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Future of mobile text• Imagine if we could move the desktop world into the
mobile world…
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About Monotype Imaging
We’re a leading global provider of text imaging solutions
– We enable text that connects!
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Global customers & partners
World Class Customers and Partners Across All Sectors
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Rich design heritage
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Global expertise
We employ 200+ people worldwide and have offices close to customers and partners
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How do you measure text performance?
Text Performs When…– It overcomes barriers in language or technology
– It makes products more useful and more powerful
– It makes markets easier to penetrate
– It makes brands more memorable
– It makes user experiences truly enhanced
– It makes manufacturing easier to scale
– It makes engineering costs lower and more widely leveraged
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Displaying scalable fonts on mobile
• Significant challenges– Legibility and consistency across displays– Text layout (height restriction)– Memory footprint– Clear display of East Asian characters (CJK)– Support for multiple languages simultaneously
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Monotype Imaging in the mobile environment
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Helping to build global standards
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Monotype Imaging mobile solution
You need to …• ensure clarity and readability at any size• broaden choice of typefaces• reflect brands through fonts• serve global markets
ESQ® Mobile fonts• Latin-based• Japanese• Devanagari• Many more
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• Bitmaps not required• One font per typeface design
A closer look: scalability
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A closer look: on-screen text fidelity
Fonts in a Box™ technology keeps scaled text sized to fit within an em square
• Characters need to fit in a defined space• Not all TrueType® fonts work well in mobile
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A closer look: intricately shaped East Asian text
• East Asian text needs to remain clear• At small sizes, intricate shapes can blur
SmartHint™ technology keeps East Asian text scaled to small sizes clear and readable
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WorldType® Layout Engine handles layout requirements of multiple languages
A closer look: layout of complex scripts
Complex scripts are unique
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Monotype Imaging’s ESQ® Mobile Fonts
A collection of optimised fonts for mobile• height-restricted: all characters fit within the em square
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The right fonts can…The right fonts can…
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make user interfaces more readable…
before after
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Reflect your audience…
before after
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lend personality to UIs…
before after
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evoke emotion…
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personalise content…
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support global content…
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reinforce brand identity…
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Taking brands mobile
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Resources• White PaperBringing Typography to Mobile in Symbian OS
http://developer.symbian.com/main/downloads/papers/monotype/Symbian_WP_screen.pdf
• SDK / evaluation or just like to talk more about [email protected]
• Typefaces illustrated by Sebastian Lester – excerptsfrom ‘Moving Type’http://uk.youtube.com/watch?v=nOiNG2TCeXQ