Download - July 15 2014 Complete Agenda
-
MAYORANDCITYCOUNCIL
WORKSESSIONTuesday,July15,20141:00P.M.
AClosedSessionisscheduledfrom12:001:00P.M.todiscusslegal,contractualandrealestatematters.
AGENDA
1. CALLTOORDER
2. REPORTONCLOSEDSESSIONTuesday,July15,201412:001:00p.m.
3. ACKNOWLEDGEMENTSANDRECOGNITIONS
4. COMMENTSFROMTHEPUBLIC AnypersonwhomaywishtospeakonamatterscheduledfordiscussionontheWorkSessionAgenda
maybeheardduringCommentsfromthePublicforaperiodofthree(3)minutesorsuchtimeasmaybedeemedappropriatebytheCouncilPresident.Anyonewishingtobeheardshallstatetheirname,addressandtheAgendaitemonwhichheorshewishestospeak.
5. NEWBUSINESS
A. BidOpenings 1. FrontLoadRefuseTruck
2. SideLoadRefuseTruck
B. DiscussionofAdvertisingAgreementpresentedbyTourismDirector
C. RequesttoSoleSourcePurchaseFournierRotaryPresspresentedbyWastewaterSuperintendent
D. RequesttoApproveSoleSourcePurchaseofEMSTrainingServicespresentedbyDeputyFireChief
6. ADJOURN
DChavisTypewritten Text
-
WORK SESSION -MAYOR AND CITY COUNCIL TUESDAY, JULY 15, 2014
2. Report on Closed Session July 15, 2014 12:00 p.m. 1:00 p.m. Legal, Contractual and Real Estate Matters
-
NOTICE OF CLOSED SESSION OF MAYOR & CITY COUNCIL OF OCEAN CITY
AUTHORITY: State Government Article: Section 10-508(a) Annotated Code of Maryland PURPOSES:
1. To discuss: (i) the appointment, employment, assignment, promotion, discipline, demotion,
compensation, removal, resignation or performance evaluation of appointees, employees or officials over whom it has jurisdiction; or
(ii) any other personnel matter that affects one or more specific individuals;
2. To protect the privacy or reputation of individuals with respect to a matter that is not related to public business
X 3. To consider the acquisition of real property for the public purpose and matters directly related thereto;
4. Consider a matter that concerns the proposal for a business or industrial organization to locate, expand or locate in the state; 5. Consider the investment of public funds; 6. Consider the marketing of public securities;
X 7. Consult with counsel to obtain legal advice;
8. Consult with staff, consultants or other individuals about pending or potential litigations;
9. Conduct collective bargaining negotiations or consider matters that relate to the negotiations;
10. Discuss public security if the public body determines that public discussion would constitute a risk to the public or public security, including; a) the deployment of fire and police services and staff; and b) the development and implementation of emergency plans 11. Prepare, administer or grade a scholastic, licensing or qualifying examination;
12. Conduct or discuss an investigative proceeding on actual or possible criminal conduct;
13. Comply with a specific constitutional, statutory or judicially imposed
requirement that prevents public disclosures about a particular proceeding or matter; or
X
14. Before a contract is awarded or bids are opened, discuss a matter directly related to a negotiation strategy or the contents of a bid or proposal, if public discussion or disclosure would adversely impact the ability of the public body to participate in the competitive bidding or proposal process
DATE AND TIME: Tuesday, July 15, 2014 12:00 p.m. PLACE: City Hall SUBJECT: Legal, Contractual and Real Estate Matters VOTE: UNANIMOUS OTHER: FOR:
AGAINST: ABSTAIN: ABSENT:
-
REPORT OF CLOSED SESSION OF THE MAYOR AND CITY COUNCIL OF OCEAN CITY
Prior to the open session of the Mayor and City Council being held on Tuesday, July
15, 2014, a closed session was held on Tuesday, July 15, 2014. The following is a
report of the closed session.
1. A statement of the time, place, and purpose of the closed session is attached.
2. A record of the vote of each member as to closing the session is attached.
3. A citation of the authority under the law for closing the session is attached.
4. (a) Topics of Discussion: Legal, Contractual and Real Estate Matters
(b) Persons present:
Mayor Richard Meehan City Manager David Recor Council President Lloyd Martin Council Secretary Mary Knight Council Members Doug Cymek; Margaret Pillas; Brent Ashley; Dennis Dare and
Joe Mitrecic City Solicitor Guy Ayres Public Works Director Hal Adkins Executive Office Associate Diana Chavis
Action(s) taken:
Motion to close meeting:
Time adjourned:
-
WORK SESSION -MAYOR AND CITY COUNCIL TUESDAY, JULY 15, 2014
4. COMMENTS FROM THE PUBLIC
Any person who may wish to speak on a matter scheduled for discussion on the Work
Session Agenda may be heard during Comments from the Public for a period of three (3) minutes or such time as may be deemed appropriate by the Council President. Anyone wishing to be heard shall state their name, address and the subject on which he or she wishes to speak.
-
WORK SESSION -MAYOR AND CITY COUNCIL TUESDAY, JULY 15, 2014
5. NEW BUSINESS
A. Bid Openings
1) Front Load Refuse Truck 2) Side Load Refuse Truck
Note: Please acknowledge bids and remand to staff for review.
-
Vendor BidBarr International, Inc.
2407 N. Salisbury Blvd.
Salisbury, MD 21801
Wayne Hoke
410-546-1122
[email protected] Equipment Co., Inc.
Elliott/Wilson Trucks
327 N. Aurora Street
Easton, MD 21601
Beth Brittingham
410-822-0066
[email protected] Equipment
PO Box 873
393 Mars Valencia Road
Mars, PA 16046
Leslie Bennett
724-625-3100
[email protected] Equipment Co., Inc.
One Schuylkill Parkway
Building B
Bridgeport, PA 19405
Joel Chernin
610-659-6798
[email protected] Mack Sales
30299 Foskey Lane
Delmar, MD 21875
Mike Heleva
410-896-3562
[email protected], Inc.
P. O. Box 548
Bel Air, MD 21014
Glenn Ingold
410-879-9114
Front Load Refuse TruckVendor Listing
-
Vendor Bid
Front Load Refuse TruckVendor Listing
McNeilus
P. O. Box 219
941 Hemlock Road
Morgantown, PA 19543
Mark McLaughlin
610-286-0400
[email protected] Industrial Trucks
1330 W. Nursery Road
Linthicum, MD 21090
Mike Moylan
443-386-2219
[email protected] Waste Systems
10641 Cordova Road
Easton, MD 21601
Jack Mason
410-820-7188 Ext. 3003
[email protected] of Baltimore
5100 Holabird Avenue
Baltimore, MD 21224
Sean Walsh
410-342-3400
[email protected] Mack, Inc.
310 Bulldog Drive
Chesapeake, VA 23320
Richard H. Doub
800-359-6225
[email protected] Truck Sales, LLC
8620 Quarry Road
Manassas, VA 20110
Tom Hugill
800-361-7305
-
Vendor Bid
Front Load Refuse TruckVendor Listing
Waste Equipment Sales & Service LLC
3300A Transway Road
Halethorpe, MD 21227
Mike Adcock/Tim Burns
443-324-2965
-
ADVERTISEMENT
Town of Ocean City, Maryland
Front Load Refuse Truck
The Town of Ocean City is seeking bids from qualified and experienced vendors to provide one (1) Front Load Refuse Truck in conformity with the specifications detailed in the Bid Documents. Bid Documents for the Front Load Refuse Truck may be obtained from the Town of Ocean Citys Procurement Department by either e-mailing the Procurement Manager, Catrice Parsons, at [email protected] or by calling 410-723-6643 during normal business hours, or via the Towns website, http://oceancitymd.gov/City_Manager/bids.html. Vendors are responsible for checking this website for addenda prior to submitting their bids. The Town of Ocean City is not responsible for the content of any Bid Document received through any third party bid service. It is the sole responsibility of the vendor to ensure the completeness and accuracy of their Completed Bid Documents. Sealed Bid Documents are due no later than 4:30 PM, Monday July 14th, 2014 and will be opened and read aloud at the Work Session Meeting the following day at 1:00 PM, Tuesday July 15th, 2014. Bids are to be submitted to The Mayor and City Council of Town of Ocean City, Attn: City Managers Office, 301 N. Baltimore Avenue, Ocean City, Maryland 21842. Late Completed Bid Documents may or may not be accepted, Council will use their discretion in determining acceptance of late Completed Bid Documents. Minority business enterprise vendors are encouraged to compete for award of said Goods. Catrice Parsons, CPSM Procurement Manager Town of Ocean City, Maryland
-
Vendor BidBarr International, Inc.
2407 N. Salisbury Blvd.
Salisbury, MD 21801
Wayne Hoke
410-546-1122
[email protected] Equipment Co., Inc.
Elliott/Wilson Trucks
327 N. Aurora Street
Easton, MD 21601
Beth Brittingham
410-822-0066
[email protected] Equipment
PO Box 873
393 Mars Valencia Road
Mars, PA 16046
Leslie Bennett
724-625-3100
[email protected] Equipment Co., Inc.
One Schuylkill Parkway
Building B
Bridgeport, PA 19405
Joel Chernin
610-659-6798
[email protected] Mack Sales
30299 Foskey Lane
Delmar, MD 21875
Mike Heleva
410-896-3562
[email protected], Inc.
P. O. Box 548
Bel Air, MD 21014
Glenn Ingold
410-879-9114
Side Load Refuse TruckVendor Listing
-
Vendor Bid
Side Load Refuse TruckVendor Listing
McNeilus
P. O. Box 219
941 Hemlock Road
Morgantown, PA 19543
Mark McLaughlin
610-286-0400
[email protected] Industrial Trucks
1330 W. Nursery Road
Linthicum, MD 21090
Mike Moylan
443-386-2219
[email protected] Waste Systems
10641 Cordova Road
Easton, MD 21601
Jack Mason
410-820-7188 Ext. 3003
[email protected] of Baltimore
5100 Holabird Avenue
Baltimore, MD 21224
Sean Walsh
410-342-3400
[email protected] Mack, Inc.
310 Bulldog Drive
Chesapeake, VA 23320
Richard H. Doub
800-359-6225
[email protected] Truck Sales, LLC
8620 Quarry Road
Manassas, VA 20110
Tom Hugill
800-361-7305
-
Vendor Bid
Side Load Refuse TruckVendor Listing
Waste Equipment Sales & Service LLC
3300A Transway Road
Halethorpe, MD 21227
Mike Adcock/Tim Burns
443-324-2965
-
ADVERTISEMENT
Town of Ocean City, Maryland
Side Load Refuse Truck
The Town of Ocean City is seeking bids from qualified and experienced vendors to provide one (1) Side Load Refuse Truck in conformity with the specifications detailed in the Bid Documents. Bid Documents for the Side Load Refuse Truck may be obtained from the Town of Ocean Citys Procurement Department by either e-mailing the Procurement Manager, Catrice Parsons, at [email protected] or by calling 410-723-6643 during normal business hours, or via the Towns website, http://oceancitymd.gov/City_Manager/bids.html. Vendors are responsible for checking this website for addenda prior to submitting their bids. The Town of Ocean City is not responsible for the content of any Bid Document received through any third party bid service. It is the sole responsibility of the vendor to ensure the completeness and accuracy of their Completed Bid Documents. Sealed Bid Documents are due no later than 4:30 PM, Monday July 14th, 2014 and will be opened and read aloud at the Work Session Meeting the following day at 1:00 PM, Tuesday July 15th, 2014. Bids are to be submitted to The Mayor and City Council of Town of Ocean City, Attn: City Managers Office, 301 N. Baltimore Avenue, Ocean City, Maryland 21842. Late Completed Bid Documents may or may not be accepted, Council will use their discretion in determining acceptance of late Completed Bid Documents. Minority business enterprise vendors are encouraged to compete for award of said Goods. Catrice Parsons, CPSM Procurement Manager Town of Ocean City, Maryland
-
WORK SESSION -MAYOR AND CITY COUNCIL TUESDAY, JULY 15, 2014
5. NEW BUSINESS
B. Discussion of Advertising Agreement presented by Tourism Director
-
TOWN OF
The White Marlin Capital of the World
TO: The Honorable Mayor, Council President and Members of Council THRU: David L. Recor, ICMA-CM, City Manager FROM: Donna Abbott, Tourism & Marketing Director RE: Advertising agency contract discussion DATE: July 9, 2014
ISSUE(S): Discussion of the advertising agency contract SUMMARY: The town and MGH are parties to an advertising agreement. The
current renewal expires December 31, 2014. MGH offered an additional two-year or three-year extension, starting on January 1, 2015. All terms and conditions included in the original agreement would continue for this renewal, with no increase in fees. The offer was presented to the Tourism Commission on June 12. The Tourism Commission voted unanimously to forward a recommendation to the Mayor and Council for review and approval of a three-year MGH contract extension of the MGH contract. The Council voted 4-1, with Councilmember Ashley opposed and Councilmembers Pillas and Mitrecic absent, to approve a three-year extension of the MGH contract on June 24, 2014. Councilmember Mitrecic provided a letter of support that was read into the record.
FISCAL IMPACT: Funds come from the advertising budget and would remain at
the current monthly rate of $22,958. RECOMMENDATION: Execute 3-year agreement.
Goal: 1st Class Resort and Tourist Destination
ALTERNATIVES: Defer to Mayor and Council. RESPONSIBLE STAFF:
Donna Abbott, Tourism & Marketing Director
COORDINATED WITH: Tourism Commission ATTACHMENT(S): Updated agency contract
Agenda Item # 5B
Council Meeting July 15, 2014
-
AdvertisingAgreement
ThisagreementmadeandenteredintothisfirstdayofJanuary2015byandbetweentheMayorandCityCouncilofOceanCity,aMarylandMunicipalcorporation(hereinafterreferredtoasTownandMGHAdvertising,Inc.,aMarylandcorporation(hereinafterreferredtoasAgency).
Witnesseth: Whereas,TownisresponsibleforthemarketingandpromotionofOceanCityasavacationandtourismdestination. Whereas,TownisownerandoperatoroftheRolandE.PowellConventionCenterlocatedat4001CoastalHighway,OceanCity,MD218423235. Whereas,theAgencysubmittedproposalsforadvertisingservicestobeperformedforboththeTownasavacationandtourismdestinationandtheConventionCenter. Whereas,theAgencyisqualifiedadvertisingagencyselectedtorepresenttheTowninadvertisingandmarketingprogramsduringthetermofthisagreement. Nowtherefore,inconsiderationoftheterms,covenantsandconditionshereinaftercontainedtobekeptandperformedbytherespectivepartiesitisagreedasfollows:
I. AGENCYSERVICESAgencyshallincludethefollowinginitsscopeofservicesasadvertisingrepresentativeoftheTown:
Orderthespace,radio,ortelevisiontime,orothermeanstobeusedforadvertising,endeavoringtosecurethemostadvantageousratesavailable.
Checkandverifyinsertions,displays,broadcastorothermeansused,tosuchadegreeasisusuallyperformedbyagencies.
ActasagentfortheTownasdisclosedprincipalinpurchasingadvertisingmaterialinbehalfofthe
Town.
Tocoordinate,planandinstitutewiththeDepartmentofTourismonalladvertisingprograms,issuesandmattersrelatingtotheneedsoftheTownandConventionCenterasdirectedbytheTown.
ToupdatetheTourismCommissionoftheTownonamonthlybasisastothestatusofall
advertisingcampaignsinstitutedbytheTownandAgency.
ToupdatetheMayorandCityCounciloftheTownofOceanCityonasemiannualbasisastoadvertisingcampaignsinstitutedbytheTownandAgency.
ToshareanyandallinformationregardingOceanCityasavacationdestinationthattheAgency
mayhaveaccumulatedasaresultofsurvey,phonepollingoranyothermeansatthedisposaloftheAgency.
TouseitsbesteffortstoaidandassisttheTowninitspublicrelationsprogramsrelatingtotourismmarketingandconventionsales.
-
II. AGENCYCOMPENSATION
AscompensationfortheAgencysrepresentationoftheTownandtheConventionCenterinadvertisingandmarketingprogramsasoutlinedanddirectedbytheTown,thefollowingretainerandcommissionratesshallbepaidtotheAgencybytheTown.MGHagreestoholdthefeeatthecurrentratethroughDecember31,2017.A. MonthlyFee:TwentyTwoThousandNineHundredFiftyEightDollars($22,958.)
MonthlyfeetobepaidbytheTowntotheAgencyonthefirstdayofeachmonthduringthetermofthisagreement
B. MediaCommission:NONEC. ScopeofServices
AccountService
Facilitateallclientrequeststhroughthevariousdepartmentsoftheagency Managetheinternaldevelopmentofcreativecampaigns,includingTV,print,interactive,radio,
outdoor,andcollateralproductiono Developcreativebriefso Workwithtrafficdepartmenttoensurethatalldeadlinesaremeto Facilitateclientapprovalofcreativeconceptsandindividualcomponentsofeachcampaign
Reviewandfacilitateapprovalofmediabuysandaddedvalue Managethedevelopmentandexecutionofcreativeand/ormediaforTourism,GroupTourand
Travel,Meetings,SpecialEvents,Golf,TheWhiteMarlinOpenandanyotherTowndepartmentasneeded.
Developandfacilitateapprovalofadtextcontentforinteractiveplacements CreatetrafficinstructionformsforallTV,cable&radioflightstobedistributedtoeachstation Executealladdedvaluepromotions
o WorkwithCreativeteamtodevelopcopypointso Distributecopypoints,bannersandlogostoappropriatestationso Coordinatedetailsonallpromotionaltripgiveawayso Workwithstationstoexecutemanageandexecuteeventsasneeded
ManagecreativeprintresizesandcustomadsforCVBasneeded CompileandprovideOceanCitywithmonthlycampaignreportsonMedia,PR,WOM,Interactive,
andCreativeeffortsCreative
Conceptualizenewcampaignsandproducealladvertisingcreativeo TVo Printo Radioo Interactiveo Outdooro Collateral
ManagetheproductionofTVandradiospotso Castingo Recordingo Editing
-
Resizeprintadsforvariouspublications Developflatsandprogrammedversionsofeachinteractivebannerformultipleadplacements
PublicRelationsApproachandtactics
SecuretimelyandstrategicmediacoverageonbehalfofOceanCityattheregionalandnationallevels
Produceanimpliedthirdpartyendorsementfromthemediaandcomplementthebrandingmessagesconveyedinthetownsadvertisingandotherformsofmarketingcommunications,allwithoutthecostofplacingpaidmedia
Outreachtacticso CreateeventsintargetmarketstogeneratemediainterestinOceanCityo Pitch,scheduleandofferonsitesupportformediatours/newsconferencesinmajormedia
marketsatleastonetimepermarketduringthepeakseasono Developkeymessagesforofficialspokespersonstouseduringmediainterviewo Secureregionalandnationalnewscoverageaboutmajortowneventsandholidayo Secureregionalandnationalnewscoverageaboutthetownsadvertisingcampaigno Sharenewscoveragethroughthetownsofficialsocialnetworkingsites
ClientService
CommunicatedailywithTourismDirectorforOceanCity,toensureallnewsworthyopportunitiesareidentifiedandcommunicatedtorelevantmedia
ProvideformalPRupdatestotheDepartmentofTourismaspartoftheagencysmonthlyreports AttendatleasttwoTourismCommissionmeetings(secondMondayofeachmonth)todiscussPR
initiativestypicallyonceinthewintertopreviewthecampaignandonceinthefalltoshareresults.
WordofMouthApproachandtactics
Managethetownsfirstambassadorgroup,theOCInsiders,whoarechargedwithspreadingpositiveinformationaboutthevacationdestination
o Theseambassadorscompletetwoprimarytasks:respondingtopotentialvisitorsquestionsandcreatingpositivebuzzaboutOceanCityonavarietyofsites
Tactics:o Recruitmentandregularcommunicationwithambassadorso Manageincentivesforambassadorso DailymanagementofambassadorQ&Asite(www.ococean.com)tomonitorcontento Regularmonitoringoftargetoutletstoidentifyambassadortaskopportunitiesonforums,
blogs,socialnetworks,etc.ClientService
RegularlycommunicatewithDirectorofTourismforOceanCity,toidentifynewambassadortaskopportunitiesandtoensurethatallambassadoractivitiesaretiedintothetownspublicrelations/marketingeffortsandtocoordinateambassadorincentives
-
ProvidemonthlyreportstoOceanCityontheresultsoftheambassadorcampaignSocialMediaMarketingApproachandtactics
CreateasocialmediamarketingcampaignforOceanCity,whichincludesdevelopingapresenceforthetownontopperformingsocialnetworks.ThistacticaimstoincreaseawarenessandbuzzforoceanCity,whiledevelopingcloserrelationshipsbetweenthetown,itsbusinesses,andpotentialvisitors.
Tactics:o ManagementanddailyupdatesofOceanCityprofilesonthefollowingsites:
Facebook Twitter Flickr YouTube
o Monitorusercommentsandcontentonsocialmediasiteso Provideregularresponsestousercommentsandcontentonsocialmediasiteso Supportpublicrelationsandadvertisingeffortsthroughsocialmediaprofiles
ClientService
CommunicateregularlywithDirectorofTourismforOceanCity,toensurethatallcontentrelayedthroughthetownssocialmediaprofilesarealignedwithOceanCitysoverallmessaging
ProvidemonthlyreportstoOceanCityontheresultsofthesocialmediamarketingeffortsMediaPlanningandBuying
Researchallmediaoptionsbasedonthetargetaudience,budget,timingandobjectives Utilizeresearchtoolstodeveloptheoptimalmediarecommendation
o NielsenNationaltelevision&onlineaudiencedatao ArbitronNationalradioaudiencedatao Scarborough&SimmonsConsumerbehaviorreportingo MediaMasterReachandfrequencyforecastprogramo SQADMarketbymarketTV&radiocostindicatorso SRDSResearchMultimediacontactresourceo CMRCompetitiveMediaReporting
Createmediapresentationsforclientapproval Uponclientapproval,facilitatemediabuys Createmediaauthorizations Createmediasummariesforeachmedium Generateallmediaorderstoeachvendor
o STRATAMediaanalysis&buyingsystem Workwithaccountservices&creativedepartmentstoprovidemediaspecificationsandmaterials
deadlines Negotiateaddedvalueintheformofdiscountedadrates/costs,bonusspots/insertions,premium
positioning,billboards,sponsorships,promotions&tripgiveaways,endorsements,etc. Monitoralladplacementsforoptimalpositioningandimpact Facilitateanymakegoodstoguaranteemaximumimpactandtiming Coordinatewithaccountingallbillingandinvoicestominimizediscrepancies
-
CreateandprovidefinalmediarecapsandsummariesofcampaignmediaplanresultsInteractiveMediaPlanningandBuying
Researchnetworksandpropertiestomakeonlinerecommendations Createonlinemediaplanandpresentation Createmediaauthorizationuponplanapproval CreateandsendallInsertionOrders CreateadspecificationsheetofallmediapropertiesfortheAccountDirectorandtheTraffic
Department WorkwithAccountDirector,TrafficDepartmentandPointRolltoensurecampaignlaunch
GoogleandYahooSetupandOptimization:
Createkeywordlistsfromwebsite,searchqueries,upcomingtrendsinsearch,andpastkeywordsthatperformedwithhighCTRs
Createtextadsfromwebsite,pastkeywordsthatperformedwithhighCTRs,andpasttextadsthatperformedwithhighCTRs
CompareSEMkeywordstoSEOkeywords CreatecampaignsinGoogleandYahoo Bidonkeywordsonaregularbasistoensureadsareappearingonfirstpage(preferablyintop
threepositions) Optimizekeywordmatchtypestoensureendusersareseeingadsrelatedtotheirsearches LinkOceanCitysearchcampaigntoAnalyticstonotehighbounceratesonSEMkeywords,note
lowtimespent/visitandtimespent/pageonSEMkeywordsGoogleandYahooReporting:
Reportontotalmonthlyimpressions,clicks,costperclicks,andclickthroughrate Comparetomonthtomonthresultsandyeartoyearresults Reportontopkeywordsandtopcitiessearching ReportonhighbounceratesonSEMkeywords,lowtimespent/visitandtimespent/pageonSEM
keywordsMediaplexAdServing:
Createcampaignplacementsbyproperty Generateanddistributetagstoeachpropertybyadplacement
MediaplexReporting(standardadunits):
Monitorthecampaignbypropertyonaweeklybasistodeterminepacingandhoweachadunitisperforming.Workwitheachmediapropertyifthereareanyoverorunderdeliveryissues.
Reportonimpressions,clicks,andCTRforeachsite,adsize,andcreativevariation Recommendremovalofadsizes/placementbasedonperformance
PointrollReporting(richmediaadunits):
Monitorthecampaignbypropertyonaweeklybasistodeterminepacingandhoweachadunitisperforming.Workwitheachmediapropertyifthereareanyoverorunderdeliveryissues.
-
Reportonimpressions,clicks,CTR,interactions,interactionrate,videoreplays,andvideocompletionforeachsiteandplacement
InteractiveDevelopment
DailymonitoringofVisitorfeedback WeeklymonitoringofGoogleAnalytics ProvideinteractivestrategicrecommendationsbasedonvisitorfeedbackandGoogleanalytics
(bouncerates,exitpages,timeonsite,contentanalyses,etc.) Holdweeklyinternalwebmanagementmeetings HoldstatuscallswiththeclienteveryWednesdayandasneededtoreviewprogressand
outstandingitems Managementofanynewfunctionality(design,functionaldocumentation,codeimplementation,
testingq/a,launch) SEO
o OngoingSEOreviewofkeywordperformanceo Contentalterationsforadditionalkeywordsorincreasekeywordrankingperformanceo Ongoingcodechangesbasedonkeywordperformanceo Quarterlyrankingreportsandrecommendationsforcode/contentoptimization
Providecontentrecommendationsbasedonvisitorfeedbackandindustrytrendsforbetterusability
Implementmembershipchangesinatimelyfashion Hostingandongoingservermaintenance ConstantQualityAssurancetestingthroughouttheentirewebsitewithanynewadditionofcode
tothewebsite Troubleshootbugsandprovidefixes/solutionsinatimelyfashion MonitorServerperformanceloadbalancing,globalsearchqueries,hackerprotection,bandwidth
monitoring Maintainandcreatesmartphoneapplications MaintainContentManagementSystem
Administration
Manageaccounting,billingandreconciliationofallvendorinvoices
D. OtherServicesIntheeventTowndesirestoutilizeAgencysotherservices,thereshallbenoadproductionmarkup.Thereshallbenomarkupintheproductionofanydirectmail,brochures,ordisplaymaterials.PublicRelations:AllpublicrelationsagencyfeesshallbeincludedinthemonthlyfeeasoutlinedinA.above.OverheadExpense:Thereshallbenochargefornormalagencyofficeexpense,i.e.,longdistancetelephonecalls,faxing,andtraveltoandfromOceanCityforregularmeetings.
-
NothinginthisagreementshallobligatetheTowntoutilizeAgencysotherservicesasabove.TheTownshallhavetherighttohaveotherservicesperformedbyotherorganizationsifitisinthebestinterestoftheTown.
E. RefundandCreditsInregardstopurchasesandotherexpendituresmadeonbehalfoftheTownbytheAgency,
AgencywillrefundorcreditTownwithanyandalldiscounts,rebates,commissions,differentialsandsimilaritemsreceivedbyAgencyandwillgiveTownfullbenefitofanysavingsthatmayresultfromquantityorspecialpurchases.
III. BILLINGPRACTICEA. BillingandPayment
AgencybillsforspaceandradioandTVtimeandtalentwillberenderedtotheTownintimetoaffordareasonableopportunitytoremitthefundsrequiredtoenableAgencytopaychargesincurredfortheaccountontheirduedates,andTownagreestopaybillswithinthetimethereinspecifiedforpayment.AgencybillsforotheritemswillberenderedtotheTownfromtimetotime,dependingonAgencycostsand,unlessotherwisespecified,suchbillswillbedueandpayablewithin30daysfromdatesthereof.AgencyreservestherightintheeventofTownsdelinquencyinpaymenttoAgencyorotherimpairmentofcreditworthiness,tochangetherequirementsastotermsofpaymentunderthisagreement.
B. VendorInvoices
AgencywilluseitsbesteffortstoobtainvendorinvoicesonatimelybasisforworkperformedonTownsbehalf.However,TownwillremainresponsibleforpaymenttoAgencyforworkperformed,regardlessofthedateofvendorinvoicesandfinalbilling.
C. MediaPlansandProductionEstimates
Mediaplansforadvertisinginpublications,onradio,ontelevisionandproductionestimatesforproposedexpendituresofmaterialandservicesrelatedtotheproductionofcommercials,advertising,willbesubmittedbytheAgencyforTownsapprovalbeforeexecutionofsuchplansortheproductionofsuchadvertising.TownsapprovalwillconstituteauthorizationforAgencytoenterintocontractsandmakepurchasesfortheTownsaccount.
IV. EXCLUSIVITY
DuringthetermofthisagreementAgencyagreestorefrainfromactingasadvertisingagencyfor
anytouristdestinationand/orconventioncenterthatdirectlycompeteswiththeTownofOceanCityortheRolandE.PowellConventionCenter,unlessTowngiveswrittenconsent.TownagreesthroughoutthetermofthisagreementAgencyshallbetheonlyadvertisingagencyserviceengagedbytheTownwithintheUnitedStatesforthespecificservicesasoutlinedinthisagreement.
V. INDEMNITY
A. AgencysIndemnitytoClient
-
Agencyshalldefendandindemnifythetownagainstanylossorexposure,includingreasonableattorneysfeesandcostTownmaysustainastheresultofanyclaim,suitorproceedingbroughtorthreatenedagainstTownpertainingtolibel,slander,defamation,copyrightinfringement,invasionofprivacy,informationormaterialsprovidedbyorthroughtheTown.
B. ClientsIndemnitytoAgency
TownagreestodefendandindemnifyAgency,subjecttoitsimmunities,againstanylossorexpenseincludingreasonableattorneysfeesandcoststhatAgencymaysustainasaresultofanyclaim,suitorproceedingbroughtorthreatenedagainstAgencyarisingoutofassertionsmadefortheTownasaconventiondestinationortheconventioncenteroritscompetitorsinanyadvertisingwhichAgencypreparesfortheTown,iftheassertionsarebasedoninformationordatasuppliedtoAgencybyorthroughtheTown.
C. CooperationandSettlement
Upontheassertionofanyclaimorthecommencementofanysuitorproceedingagainstandindemniteebyanythirdpartythatmaygiverisetoliabilityofandindemnitorhereunder,theindemniteeshallpromptlynotifytheindemnitoroftheexistenceofsuchclaimandshallgivetheindemnitorreasonableopportunitytodefendand/orsettletheclaimatitsownexpenseandwithcounselofitsselection.Theindemniteeshallatalltimeshavetherighttofullyparticipateinanysettlementwhichitreasonablybelieveswouldhaveanadverseeffectonitsbusiness.Theindemniteeshallmakeavailabletotheindemnitorallbooksandrecordsrelatingtotheclaim,andthepartiesagreetorendertoeachothersuchassistanceasmayreasonablyberequestedinordertoensureaproperandadequatedefense.Anindemniteeshallnotmakeanysettlementofanyclaims,whichmightgive,risetoliabilityofanindemnitorhereunderwithoutthepriorwrittenconsentoftheindemnitor.
D. Default
IfarepresentationorwarrantyofeitherpartyinthisAgreementisfalseormisleadinginanymaterialrespect,orifeitherpartybreachesamaterialprovisionofthisAgreement,thenonbreachingpartyshallgivetheotherpartywrittennoticeofsuchCause.IfsuchCauseisnotremediedwithinten(10)daysafterreceiptofsuchnotice,inthecaseoffailuretomakeanypaymentdue,orthirty(30)daysafterreceiptofsuchnotice,inthecaseofanyotherCause(unless,withrespecttothoseCauseswhichcannotbereasonablycorrectedorremediedwithsuchthirty(30)dayperiod,thebreachingpartyshallhavecommencedtocorrectorremedysamewithinsuchthirty(30)dayperiodandthereaftershallproceedwithallduediligencetocorrectorremedysame),thepartygivingnoticeshallhavetherighttoterminatethisAgreementupontheexpirationofsuchtenorthirtydayperiod.
VI. TERMANDTERMINATION
A. Term
ThisrevisedAgreementwillcommenceonJanuary1,2015,andwillbeforaperiodofthree(3)yearsendingDecember31,2017.Thefeewillremainatthesamerate(asstatedinSectionII,sectionA.)astheoriginalAgreementfortheentirerenewalperiod.ThisAgreementwillthenrenewautomaticallyforadditionalone(1)yearperiodsunlessterminatedbyeitherpartywithonehundredandeighty(180)daysnoticepriortotheterminationdate.
B. ResponsibilitiesandCompensationthroughTermination
-
Therights,dutiesandresponsibilitiesoftheagencyandadvertisershallcontinueduringthe180daynoticeperioddescribedinparagraphabove,includingtheAgencysrighttoreceivemonthlyfeesandcompensationforadvertisingruninanyprintmediawhoseclosingdatesfallwithinthe180dayperiod,andinanybroadcastmediawhosedatesofbroadcastfallwithinthe180dayperiod.
C. NonCancelableContractsandTalentContracts
AnynoncancelablecontractsorcommitmentmadeontheTownsauthorizationandstillexistingattheexpirationofthisagreementshallbecarriedtocompletionbytheAgencyandpaidforbytheTownandAgencyshallreceiveapplicablecompensationthereof,unlessmutuallyagreedinwritingtothecontrary,inaccordancewiththeprovisionofthisagreement.AnymaterialsorservicesbytheTowneitherspecificallyoraspartofplan),shallbepaidforbytheTownandAgencyshallreceiveapplicablecompensationthereof.
AnycontractAgencyhasenteredintowithtalenttoperforminTownsadvertisingshall,simultaneouslyontheeffectivedateofsuchtermination,beautomaticallyassignedtotheTownandTownshallassumealloftherightsandobligationsunderthecontractandAgencyshallberelievedofanyexpense,includingreasonableattorneysfeesandcosts,thatAgencymayincurasaresultofaclaimbytalentorthirdparty,arisingaftertheassignmentofthecontract.
D. PostTerminationRateAdjustmentsAfterexpirationofthe180daynoticeperiod,Agencyshallreceiveitsshareofcompensation,ifany,onshortratebillsandshalladdbackAgencycommissions,ifany,torefundsmadebymediabyreasonofearningofalowerrate.
E. TransferofOwnership
Uponterminationofthiscontract,providedthatthereisnooutstandingindebtednessthenowingbytheTowntotheAgency,Agencyshalltransfer,assignandmakeavailabletoTown,allpropertyandmaterialsinAgencypossessionorcontrolbelongingtotheTown.
Agencywillalsocooperateintransferring,withapprovalofthirdpartiesininterest,allreservations,contractsandarrangementswithadvertisingmedia,orothers,foradvertisingspaceormaterialsyettobeusedandallrelatedrightsandclaims,uponbeingdulyreleasedfromsuchobligations.
Townshallownallrightstoanyadvertisingmaterials,whichareproduced,infinishedformpriortotheeffectiveterminationoftheagreement.Inthisregard,Agencyshallproceedpromptlytocompleteproductionofanysuchmaterialsduringthe180daynoticeperiod.Howeverattermination,unproducedadvertisingmaterialsremainAgencypropertyandTownshallbedeemedtohavereleasedandassignedtoAgencyanycopyrightedorotherrightrelatingtosuchmaterials.
VII. GENERALPROVISIONS
A. ProtectionofClientsProperty
AgencyshalltakereasonableprecautionstosafeguardTownspropertyentrustedtoitscustodyorcontrol,butintheabsenceofgrossnegligenceonAgencyspartorwillfuldisregardofTownspropertyright,Agencywillnotberesponsibleforitsloss,damage,destructionorunauthorizedusebyothers.
B. RighttoModifyPlans
-
Townreservestherighttomodify,reject,cancelorstopanyandallplans,schedules,orworkin
progress.InsucheventAgencyshallimmediatelytakeproperstepstocarryoutTownsinstructions.Inturn,TownagreestoassumeAgencysliabilityforallauthorizedcommitments;toreimburseAgencyforallexpensesincurred;topayAgencyanyrelatedservicechargesinaccordancewiththeprovisionsofthisagreement;andtodefendandindemnifyAgency(includingreasonableattorneysfeesandcosts)forallclaimsandactionsbythirdpartiesfordamagesandexpensesthatresultfromcarryingoutTownsinstructions.
C. FailureofMediaandSuppliers
AgencyshallendeavortoguardagainstanylosstoTownastheresultofthefailureofmediaorsupplierstoproperlyexecutetheircommitments,butAgencywillnotberesponsiblefortheirfailure.
D. SequentialLiability
Townacknowledgesthat,inplacingadvertisingwithvariousmediaAgencymaycontractwithsuchmediaonthebasisofAsequentialliability@pursuanttowhichAgencywillbesolelyliableforpaymenttotheextentthatproceedshaveclearedfromTownasadvertisertoAgencyforadvertisingpublishedorbroadcastinaccordancewiththecontract.Asadvertiser,TownwillremainsolelyliableforsumsowingbutnotclearedtoAgencyrelatingtosuchadvertising.
Accordingly,TownherebyauthorizesandagreesthatAgencymaycontractwithmediaontheTownsbehalfonthebasisofsequentialliability,andthatTownwillbesolelyliabletomediawithrespecttopaymentsforsuchspaceortimetotheextentsuchpaymentshavenotclearedtoAgency.
E. Confidentiality
Eachpartytothiscontractagreestokeepinconfidenceandnottodiscloseoruseforitsownbenefitorforthebenefitofanythirdparty(exceptasmaybepermittedfortheperformanceofservicesunderthiscontractorasmayberequiredbylaw),anyinformation,documents,ormaterialswhichareidentifiedbyaparty,atthetimethattheyaremadeavailable,tobeproprietaryorconfidential,providedhowever,thatsuchobligationofconfidentialityshallnotextendtoanyinformation,documents,ormaterialsthatbecomepubliclyavailablewithoutshallexpireupontheoneyearanniversaryoftheeffectivedateofterminationofthiscontract.
F. ServicestoClientsDesignees
ShouldTownrequestAgencytomakepurchasesorrenderservicestothirdparties(suchasotherdepartmentsoftheTown,TownandthethirdpartyshallbejointlyandseverallyliabletoAgency,eventhoughAgencymayrenderinvoicesto,orinthenameof,thethirdparty.
G. Access
AllAgencyrecords(excludingagencypayrollandadministrativerecords)relatingtotheorderingandpaymentofmedia,production,researchandotherserviceswhicharebilledtoTown,shallbeopentoinspectionbytheTownsauthorizedrepresentative(s)duringnormalbusinesshoursatthoselocationswheretheyareregularlymaintained,followingreasonablewrittennoticetoAgency.
H. ApplicableLaw
-
ThisagreementshallbegovernedinaccordancewiththelawsoftheStateofMarylandapplicabletocontractsandperformedentirelyinMaryland.
Inwitnesswhereof,thepartiesheretohavecausedthisAgreementtobeexecutedbyitsrespectivedulyauthorizedofficersthedayandyearfirstabovewritten.
MayorandCityCouncilofOceanCity MGHAdvertising,Inc._____________________________________________ ___________________________________________________CityManager PresidentATTEST: ATTEST:______________________________________________ __________________________________________________Secretary Secretary_________________________ _________________________Date Date
-
WORK SESSION -MAYOR AND CITY COUNCIL TUESDAY, JULY 15, 2014
5. NEW BUSINESS
C. Request to Sole Source Purchase Fournier Rotary Press presented by Wastewater Superintendent
-
66
TOWN OF
The White Marlin Capital of the World
TO: The Honorable Mayor, Council President and Members of Council THRU: David L. Recor, ICMA-CM, City Manager FROM: Charlie Felin, Wastewater Department Superintendent RE: Request for approval to sole source purchase rotary press DATE: July 7, 2014
ISSUE(S): Sole source purchase of sludge dewatering equipment SUMMARY: A replacement press is needed in our biosolids process building.
The existing unit is now obsolete and repair parts are no longer available. The press is required for dewatering sludge before processing. Concord Products is the local sales representative for Fournier Industries. The cost is $353,400.00 and is covered in the FY 15 budget.
FISCAL IMPACT: $353,400.00. Freight, installation and training are included in the
purchase price. Funding for the unit is included in the FY 15 budget.
RECOMMENDATION: Sole source purchase one (1) Fournier rotary press from Concord
Products.
Goal: Excellent Service through a High Performing Town Organization
ALTERNATIVES: None RESPONSIBLE STAFF:
Charlie Felin, Wastewater Department Superintendent Randy Bradford, Asst. Wastewater Department Superintendent
COORDINATED WITH: Jim Parsons, Chief Deputy Director of Public Works Hal Adkins, Director of Public Works
ATTACHMENT(S): Fournier Industries Proposal
Agenda Item # 5C
Council Meeting July 15, 2014
-
WORK SESSION -MAYOR AND CITY COUNCIL TUESDAY, JULY 15, 2014
5. NEW BUSINESS
D. Request to Approve Sole Source Purchase of EMS Training Services presented by Deputy Fire Chief
-
TOWN OF
The White Marlin Capital of the World TO: The Honorable Mayor, Council President and Members of Council FROM: Chuck Barton, B.S., NRP, Deputy Fire Chief THRU: David L. Recor, ICMA-CM, City Manager RE: Sole Source Purchase of EMS Training Services DATE: July 9, 2014 ISSUE(S): Request approval to sole source purchase EMS training services SUMMARY: The Fire Department plans to offer an advanced airway
management course (The Difficult Airway Course) to our full- and part-time firefighter/advanced life support providers (Paramedics and CRT-Is). The training shall be offered as a part of our normal department EMS refresher training and will be conducted in January and February 2015. Instruction will be provided by SafeTec Training Services for a maximum cost not to exceed $22,000. This includes the cost for full-time staff and additional part-time personnel to participate. The Ocean City Paramedic Foundation, Inc. is funding the training and will reimburse the Town for the entire cost of the program course fee.
FISCAL IMPACT: Total cost of the training program is funded by a grant from the
Ocean City Paramedic Foundation, Inc.
Goal: Excellent Service through a High Performing Town Organization
RECOMMENDATION: Approve training. ALTERNATIVES: None suggested. RESPONSIBLE STAFF: Chuck Barton, Deputy Fire Chief COORDINATED WITH: Trevor Steedman, Captain ATTACHMENT(S): Safetec Training Services Project Authorization
Agenda Item # 5D
Council Meeting July 15, 2014
-
PROJECT AUTHORIZATION
Client:
Mayor and City Council of Ocean City, MD
Service(s):
The Difficult Airway Course: EMS for Ocean City Fire Department
Date(s):
Two (2) courses to be delivered in January, 2015 and two (2) courses to be delivered in February,
2015. Course dates shall be supplied and agreed upon by September 1, 2014.
Cost:
*$17,500.00 for up-to forty (40) OCFD staff members.
Description: SafeTec Training Services will provide OCFD with the above training. As part of this agreement,
SafeTec Training Services will provide the following; student materials (digital access to course
manual, certificate, wallet card, emergency airway reference card, CECBEMS continuing education
credits, and workbook), instructor expenses (salary, travel, lodging, and per-diems), course
administration fees, and all required disposable and non-disposable equipment.
Terms/Conditions:
*$17,500.00 firm-fixed price for above courses for up-to 40 OCFD staff members. Additional
OCFD staff, in excess of forty (40) will be billed at a rate of $300.00/student after the last course is
held.
Payment of $8,750.00 shall be due on or before September 1, 2014. The remaining balance
($8,750.00) plus fee for additional students in excess of forty (40) total shall be due within thirty
(30) days of final invoicing which will occur after the fourth (4th) scheduled course.
Once approved, course manual access codes will be issued to OCFD POC. Manual codes cannot be
returned. Should cancellation be necessary after course codes have been issued a $3,500.00 fee will
apply.
Mayor and City Council of Ocean City
SafeTec Training Services
Name:
Name:
Fred Ellinger, Jr., NRP
Title:
Title:
Owner
Signature:
Signature:
Date:
Date:
Agenda topicsClosed sessionPublic commentsBid openingsAdvertising agreementRotary pressEMS training